The creativity of the outdoor advertising in the mobile sector
A Case Study in Spain and Portugal
Bibliographic Data
| ID | 11392853 |
|---|---|
| Authors | Eva Breva Franch (0000-0002-5031-9461, Universitat Jaume I, corresponding author), Paula Lopes (0000-0002-5824-6420, Instituto Superior de Novas Profissões), Consuelo Balado Albiol (Universitat Jaume I) |
| Year | 2014 |
| Issue | 51 |
| Pages | 17 |
| Publication date | 2014-12-15 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Anàlisi (JOURNAL) |
| Journal identifiers | ISSN: 0211-2175 • E-ISSN: 2340-5236 |
| Publisher | Universitat Autonoma de Barcelona (PUBLISHER • ES) |
| DOI | 10.7238/a.v0i51.2006 |
| OpenAlex | W2055689742 |
| Language | EN |
Anàlisi is a science journal published by the Journalism and Communication Sciences Department of the Autonomous University of Barcelona (UAB). The journal has been published by the UAB Journalism Department since 1980. Anàlisi publishes science articles in the fields of the communication sciences: journalism, advertising and public relations, audiovisual communication, internet, multimedia and similar areas, always from the social and cultural viewpoint and following the theoretical and methodological approaches of the media studies disciplines. Anàlisi will especially value articles from competitive research projects, with a clear articulation of theory and methodology, a well-defined and up-to-date theoretical framework, and proposed as a significant contribution to their subject area and field
Articulation (sociology · Communication studies · CONTEST · Creativity · Field (mathematics · Journalism · Library science · Media studies · Political science · Public relations · Social science · Sociology · Subject (documents · Technical Journalism · The Internet · Value (mathematics · World Wide Web · Advertising and Communication Studies · Computer Science · Cultural Studies · Journalism and Media Studies · Media, Gender, and Advertising
| Highly cited | No |
|---|