Elena Martín Guerra
Biographic Data
| ID | 6288063 |
|---|---|
| NAME | Elena Martín Guerra |
| GIVEN NAMES | Elena Martín |
| FAMILY NAME | Guerra |
| SIGNATURE | GUERRA E M |
| AFFILIATIONS | Universidad de Valladolid |
| ORCID | 0000-0003-1914-6483 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Collective Emotions and Electronic Music in Young People with (And Without) Adjustment Disorders
This study presents the results of a Proof of Concept developed within the framework of the Amygdala Project, aimed at exploring the relationship between electronic music and emotional well-being among young people with and without a diagnosis of adjustment disorders (anxiety, depression, and distress). The fieldwork was conducted during the live concert of DJ Steve Aoki (Cosquín Rock 2024, Valladolid), combining psychophysiological measurements …
Neurociencia aplicada a la producción de series de ficción
Este artículo analiza la aplicación de técnicas de neurociencia en la producción de series de ficción con el objetivo de medir los niveles de atención y el engagement o conexión emocional. El diseño emocional de los contenidos tiene efectos relevantes sobre la audiencia, de ahí la importancia de considerar su sensibilidad. Para ello, se emplea la tecnología Sociograph –consultora de neuromarketing– que mide estos parámetros mediante sensores digi…
Liderazgo ante el Covid-19
Las emociones están cada vez más presentes en la comunicación política, por ello, es importante dominar el lenguaje no verbal para que el mensaje sea percibido de la forma deseada. Este artículo realiza un análisis comparado de las emociones de siete presidentes y primeros ministros de diferentes países (Alemania, Canadá, Italia, Estados Unidos, España, Francia y Reino Unido) en la comunicación de las medidas extraordinarias para la contención de…
Not a matter of shape
Electrophysiological reaction is more sensitive to specific physical features of the tool than to its general outline. These features are not particularly different in worked pebbles and handaxes in terms of grasping, but underwent remarkable changes in other technological traditions. That changes associated with behavioral performances can be employed in cognitive archaeology to investigate the relationships between tool sensing and tool use
Hand morphometrics, electrodermal activity, and stone tools haptic perception
OBJECTIVES: Tool use requires integration among sensorial, biomechanical, and cognitive factors. Taking into account the importance of tool use in human evolution, changes associated with the genus Homo are to be expected in all these three aspects. Haptics is based on both tactile and proprioceptive feedbacks, and it is associated with emotional reactions. Previous analyses have suggested a difference between males and females, and during haptic…
El seguimiento activo de las series de ficción en internet. La atención y la emoción como desencadenantes del binge-watching
The research focuses on how new communicative designs in the digital environment influence the perception and engagement of communicative content. The study proposes two main objectives: 1) analyze how the support itself (telephone, computer, television) conditions the perception and engagement of fiction series; and 2) how these technological supports can condition the consumption. To carry out the research, the fiction "The 100" was chosen, and…
Electrodermal activity during Lower Paleolithic stone tool handling
OBJECTIVES: Hand coordination is a key feature in primate evolution at both behavioral and cognitive levels. Humans further improved their manual abilities, and their cognitive niche is deeply associated with hand-tool relationships and technological capacity. A main cognitive change is thought to be related to the transition from Oldowan to Acheulean stone tool technology around 1.7 million years ago. In this survey, we test whether distinct Low…
Neurociencia y publicidad. Un experimento sobre atención y emoción en publicidad televisiva
Llamar la atención y generar respuesta emocional son factores importantes en el recuerdo de un anuncio. Su estudio implica necesariamente el estudio de la psique, al tratarse de fenómenos de naturaleza interna del sujeto. Este trabajo expone los resultados de un experimento de neurociencia aplicada a la publicidad. Así, se midieron los niveles de respuesta: atencional y emocional (EDL y EDR, respectivamente, por sus siglas en inglés), de forma si…
Neuroscience and adversting. Attention, emotion and their relation with the awards received at Cannes International Advertising Awards
Anàlisi is a science journal published by the Journalism and Communication Sciences Department of the Autonomous University of Barcelona (UAB). The journal has been published by the UAB Journalism Department since 1980. Anàlisi publishes science articles in the fields of the communication sciences: journalism, advertising and public relations, audiovisual communication, internet, multimedia and similar areas, always from the social and cultural v…
Neurociencia y publicidad. Un experimento sobre atención y emoción en publicidad televisiva
Llamar la atención y generar respuesta emocional son factores importantes en el recuerdo de un anuncio. Su estudio implica necesariamente el estudio de la psique, al tratarse de fenómenos de naturaleza interna del sujeto. Este trabajo expone los resultados de un experimento de neurociencia aplicada a la publicidad. Así, se midieron los niveles de respuesta: atencional y emocional (EDL y EDR, respectivamente, por sus siglas en inglés), de forma si…
Neuroscience and adversting. Attention, emotion and their relation with the awards received at Cannes International Advertising Awards
Anàlisi is a science journal published by the Journalism and Communication Sciences Department of the Autonomous University of Barcelona (UAB). The journal has been published by the UAB Journalism Department since 1980. Anàlisi publishes science articles in the fields of the communication sciences: journalism, advertising and public relations, audiovisual communication, internet, multimedia and similar areas, always from the social and cultural v…
Neurociencia y publicidad. Un experimento sobre atención y emoción en publicidad televisiva
Llamar la atención y generar respuesta emocional son factores importantes en el recuerdo de un anuncio. Su estudio implica necesariamente el estudio de la psique, al tratarse de fenómenos de naturaleza interna del sujeto. Este trabajo expone los resultados de un experimento de neurociencia aplicada a la publicidad. Así, se midieron los niveles de respuesta: atencional y emocional (EDL y EDR, respectivamente, por sus siglas en inglés), de forma si…
El seguimiento activo de las series de ficción en internet. La atención y la emoción como desencadenantes del binge-watching
The research focuses on how new communicative designs in the digital environment influence the perception and engagement of communicative content. The study proposes two main objectives: 1) analyze how the support itself (telephone, computer, television) conditions the perception and engagement of fiction series; and 2) how these technological supports can condition the consumption. To carry out the research, the fiction "The 100" was chosen, and…
Electrodermal activity during Lower Paleolithic stone tool handling
OBJECTIVES: Hand coordination is a key feature in primate evolution at both behavioral and cognitive levels. Humans further improved their manual abilities, and their cognitive niche is deeply associated with hand-tool relationships and technological capacity. A main cognitive change is thought to be related to the transition from Oldowan to Acheulean stone tool technology around 1.7 million years ago. In this survey, we test whether distinct Low…
Hand morphometrics, electrodermal activity, and stone tools haptic perception
OBJECTIVES: Tool use requires integration among sensorial, biomechanical, and cognitive factors. Taking into account the importance of tool use in human evolution, changes associated with the genus Homo are to be expected in all these three aspects. Haptics is based on both tactile and proprioceptive feedbacks, and it is associated with emotional reactions. Previous analyses have suggested a difference between males and females, and during haptic…
Not a matter of shape
Electrophysiological reaction is more sensitive to specific physical features of the tool than to its general outline. These features are not particularly different in worked pebbles and handaxes in terms of grasping, but underwent remarkable changes in other technological traditions. That changes associated with behavioral performances can be employed in cognitive archaeology to investigate the relationships between tool sensing and tool use
Liderazgo ante el Covid-19
Las emociones están cada vez más presentes en la comunicación política, por ello, es importante dominar el lenguaje no verbal para que el mensaje sea percibido de la forma deseada. Este artículo realiza un análisis comparado de las emociones de siete presidentes y primeros ministros de diferentes países (Alemania, Canadá, Italia, Estados Unidos, España, Francia y Reino Unido) en la comunicación de las medidas extraordinarias para la contención de…
Neurociencia aplicada a la producción de series de ficción
Este artículo analiza la aplicación de técnicas de neurociencia en la producción de series de ficción con el objetivo de medir los niveles de atención y el engagement o conexión emocional. El diseño emocional de los contenidos tiene efectos relevantes sobre la audiencia, de ahí la importancia de considerar su sensibilidad. Para ello, se emplea la tecnología Sociograph –consultora de neuromarketing– que mide estos parámetros mediante sensores digi…
Collective Emotions and Electronic Music in Young People with (And Without) Adjustment Disorders
This study presents the results of a Proof of Concept developed within the framework of the Amygdala Project, aimed at exploring the relationship between electronic music and emotional well-being among young people with and without a diagnosis of adjustment disorders (anxiety, depression, and distress). The fieldwork was conducted during the live concert of DJ Steve Aoki (Cosquín Rock 2024, Valladolid), combining psychophysiological measurements …
Art (4 works) · Computer Science (4 works) · Humanities (4 works) · Action Observation and Synchronization (3 works) · Artificial Intelligence (3 works) · Cognition (3 works) · Cognitive psychology (3 works) · Communication and COVID-19 Impact (3 works) · Haptic technology (3 works) · Neuroscience (3 works)