Cristina Aced Toledano
Biographic Data
| ID | 6288170 |
|---|---|
| NAME | Cristina Aced Toledano |
| GIVEN NAMES | Cristina Aced |
| FAMILY NAME | Toledano |
| SIGNATURE | TOLEDANO C A |
| AFFILIATIONS | Universitat Oberta de Catalunya |
| ORCID | 0000-0002-2732-5708 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
The impact of the Covid-19 pandemic. The perception of communications executives in companies: The role and challenges of internal communication
The Covid-19 pandemic has tested the role of internal communication (IC) in managing adaptation to change and digitalisation in companies, in the context of a sudden switch to implementing remote working, the reorientation and temporary interruption of activity and mass redundancies. With the aim of analysing the effect of Covid-19 on the assessment of corporate communication managers regarding the business environment and the challenges faced by…
La comunicación interna de las empresas españolas en clave estratégica
El presente artículo se centra en conocer cuáles son los objetivos, las herramientas y los ejes estratégicos que plantean las empresas españolas en sus planes de comunicación interna (CI). Asimismo, se pretende conocer el contexto empresarial en el que se desenvuelven los departamentos encargados de la CI. Todo ello se analiza profundizando en la posible existencia de similitudes y/o diferencias entre las empresas según las características estruc…
Objectives and difficulties in the evaluation of internal communication in Spanish companies
Recent studies confirm that business leaders are increasingly interested in internal communication (IC). However, in order for IC to continue evolving, the ability to demonstrate its impact on the income statement through the measurement and the evaluation of its actions is essential. This work analyses the objectives evaluated by the IC departments, the evaluation procedures and the barriers to measuring effectiveness in a study carried out with…
Monologues in the conversational era: Assessing the level of dialogic communication that big firms are reaching on social medi
Ibex 35 and Fortune 500 companies are still not fully utilizing the dialogic potential of social media. The percentage of companies with a low level of dialogic communication exceeds the percentage of companies with a high level in both groups, according to this study which assesses the level of dialogic communication developed by firms with their external audiences on blogs, Facebook and Twitter in an integrated way. Based on Kent & Taylor’s (19…
Monologues in the conversational era: Assessing the level of dialogic communication that big firms are reaching on social medi
Ibex 35 and Fortune 500 companies are still not fully utilizing the dialogic potential of social media. The percentage of companies with a low level of dialogic communication exceeds the percentage of companies with a high level in both groups, according to this study which assesses the level of dialogic communication developed by firms with their external audiences on blogs, Facebook and Twitter in an integrated way. Based on Kent & Taylor’s (19…
Objectives and difficulties in the evaluation of internal communication in Spanish companies
Recent studies confirm that business leaders are increasingly interested in internal communication (IC). However, in order for IC to continue evolving, the ability to demonstrate its impact on the income statement through the measurement and the evaluation of its actions is essential. This work analyses the objectives evaluated by the IC departments, the evaluation procedures and the barriers to measuring effectiveness in a study carried out with…
Monologues in the conversational era: Assessing the level of dialogic communication that big firms are reaching on social medi
Ibex 35 and Fortune 500 companies are still not fully utilizing the dialogic potential of social media. The percentage of companies with a low level of dialogic communication exceeds the percentage of companies with a high level in both groups, according to this study which assesses the level of dialogic communication developed by firms with their external audiences on blogs, Facebook and Twitter in an integrated way. Based on Kent & Taylor’s (19…
Objectives and difficulties in the evaluation of internal communication in Spanish companies
Recent studies confirm that business leaders are increasingly interested in internal communication (IC). However, in order for IC to continue evolving, the ability to demonstrate its impact on the income statement through the measurement and the evaluation of its actions is essential. This work analyses the objectives evaluated by the IC departments, the evaluation procedures and the barriers to measuring effectiveness in a study carried out with…
La comunicación interna de las empresas españolas en clave estratégica
El presente artículo se centra en conocer cuáles son los objetivos, las herramientas y los ejes estratégicos que plantean las empresas españolas en sus planes de comunicación interna (CI). Asimismo, se pretende conocer el contexto empresarial en el que se desenvuelven los departamentos encargados de la CI. Todo ello se analiza profundizando en la posible existencia de similitudes y/o diferencias entre las empresas según las características estruc…
The impact of the Covid-19 pandemic. The perception of communications executives in companies: The role and challenges of internal communication
The Covid-19 pandemic has tested the role of internal communication (IC) in managing adaptation to change and digitalisation in companies, in the context of a sudden switch to implementing remote working, the reorientation and temporary interruption of activity and mass redundancies. With the aim of analysing the effect of Covid-19 on the assessment of corporate communication managers regarding the business environment and the challenges faced by…
Political science (4 works) · Business (3 works) · Public Relations and Crisis Communication (3 works) · Computer Science (2 works) · Psychology (2 works) · Public relations (2 works) · Accounting (1 works) · Adaptation (eye) (1 works) · Advertising (1 works) · Advertising and Communication Studies (1 works)