Laura Hidalgo Downing
Biographic Data
| ID | 6289164 |
|---|---|
| NAME | Laura Hidalgo Downing |
| GIVEN NAMES | Laura Hidalgo |
| FAMILY NAME | Downing |
| SIGNATURE | DOWNING L H |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2000 |
| H-INDEX | 0 |
Text world creation in advertising discourse
This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s), in particular, deixis and frame knowledge. The argument is that a text world model is particularly adequate for the description of the way in which advertising discourse is processed in an active, dynami…
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Text world creation in advertising discourse
This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s), in particular, deixis and frame knowledge. The argument is that a text world model is particularly adequate for the description of the way in which advertising discourse is processed in an active, dynami…
Advertising (1 works) · Argument (complex analysis (1 works) · Communication source (1 works) · Computer Science (1 works) · Context (archaeology (1 works) · Deixis (1 works) · Discourse analysis (1 works) · Discourse Analysis in Language Studies (1 works) · Frame (networking (1 works) · History (1 works)