Srabanti Mukherjee
Biographic Data
| ID | 6294897 |
|---|---|
| NAME | Srabanti Mukherjee |
| GIVEN NAMES | Srabanti |
| FAMILY NAME | Mukherjee |
| SIGNATURE | MUKHERJEE S |
| AFFILIATIONS | Indian Institute of Technology Kharagpur |
| ORCID | 0000-0002-3546-2251 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 21 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
What drives tourists to rural destinations? Investigating the role of perceived value in building travel intention
Rural tourism (RT) is a fast-growing sector that scholars believe is an effective strategy for sustainable development of rural areas. This study aims to examine factors influencing RT adoption through the lens of Value-based adoption model (VAM) and investigate moderating impact of the destination type on relationships within the proposed framework. The study collected 504 responses selected randomly and examined through mixed methodology using …
Safety in Numbers? Why Indians at the Bottom of the Pyramid Herd Their Votes and The Policy Implications
Role of personal values on revisiting green hotels
Despite gaining popularity in recent years, limited studies have explored revisit intentions towards green hotels. This study investigates the role of personal values on green hotel attributes and revisits intentions. Qualitative data were collected through in-depth interviews using laddering interviews from 47 tourists. The data collection took place in an informal setting: a café over a coffee or telephone. The interviews were transcribed, and …
Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation
In congruence with the remarkable trend of consumer’s adoption of online hotel booking services, this study applies the Stimulus-Organism-Response (S-O-R) framework to analyse the direct triadic effect of electronic Word-of-Mouth (eWOM) stimuli including valence, volume, and image review on customer’s perceived service quality. Consequent effects of perceived service quality on the online recommendation intention of the customer are measured alon…
Voting Decision-Making at the Bottom of the Pyramid- A Phenomenological Approach
The purpose of this study is to understand the factors driving the BOP community’s voting decisions. This study used a qualitative phenomenological approach, conducting 32 interviews with BOP voters in two areas: Kharagpur and Kolkata, in West Bengal, India. The findings showed some political parties and politicians powerfully operate in BOP areas and dominate BOP people through information persuasion, benefits and coercion. Hence, BOP people in …
Impact of cashback usage restriction exemption on travel booking
The purpose of this study is to examine the impact of cashback usage restriction exemption (CURE) on travelers’ intention to prefer a brand’s mobile application (m-app). Using a mixed-method approach, we have established that the CURE enhances the intention to use a brand’s m-app. It was observed that the subjective norms, perceived behavioural control, anticipated positive emotions, and frequency of past behaviour affected the travelers’ desire …
Antecedents of Adoption of Virtual Reality in Experiencing Destination
This study has examined the antecedents of adoption of Virtual Reality (VR) among the Indian tourists using the Technology Acceptance Model (TAM). Perceived enjoyment and perceived immersion have been added to the TAM model as two additional antecedents, and their interrelationships and impacts on tourist's intention to adopt VR were examined. Structural equation modelling was used to analyze the responses obtained from 259 respondents. This stud…
Forty-three years journey of Tourism Recreation Research
The Tourism Recreation Research (TRR) is a leading international journal in the domain of ‘marketing’, ‘logistics’ and ‘tourism’ since 1976. Using a bibliometric approach, the bibliographic data of all the documents (articles, notes, and reviews) published in TRR from 1976 to 2018 have been analysed. This study has primarily focused on the key indicators like the number of annual publications, citations, most cited papers, most productive authors…
Qualitative Explorations into Customer Based Brand Equity (CBBE) for Medical Tourism in India
The focus of our research is Customer Based Brand Equity (CBBE) in Indian medical tourism which has gained wider attention world-wide. To be able to operationalize CBBE (brand equity) for medical tourism scale development, we generated items for such a scale through content analysis. The research questions for this study were (a) What are the dimensions for a brand equity scale for medical tourism considering social, economic, and market influenc…
Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation
In congruence with the remarkable trend of consumer’s adoption of online hotel booking services, this study applies the Stimulus-Organism-Response (S-O-R) framework to analyse the direct triadic effect of electronic Word-of-Mouth (eWOM) stimuli including valence, volume, and image review on customer’s perceived service quality. Consequent effects of perceived service quality on the online recommendation intention of the customer are measured alon…
Antecedents of Adoption of Virtual Reality in Experiencing Destination
This study has examined the antecedents of adoption of Virtual Reality (VR) among the Indian tourists using the Technology Acceptance Model (TAM). Perceived enjoyment and perceived immersion have been added to the TAM model as two additional antecedents, and their interrelationships and impacts on tourist's intention to adopt VR were examined. Structural equation modelling was used to analyze the responses obtained from 259 respondents. This stud…
Role of personal values on revisiting green hotels
Despite gaining popularity in recent years, limited studies have explored revisit intentions towards green hotels. This study investigates the role of personal values on green hotel attributes and revisits intentions. Qualitative data were collected through in-depth interviews using laddering interviews from 47 tourists. The data collection took place in an informal setting: a café over a coffee or telephone. The interviews were transcribed, and …
Voting Decision-Making at the Bottom of the Pyramid- A Phenomenological Approach
The purpose of this study is to understand the factors driving the BOP community’s voting decisions. This study used a qualitative phenomenological approach, conducting 32 interviews with BOP voters in two areas: Kharagpur and Kolkata, in West Bengal, India. The findings showed some political parties and politicians powerfully operate in BOP areas and dominate BOP people through information persuasion, benefits and coercion. Hence, BOP people in …
Impact of cashback usage restriction exemption on travel booking
The purpose of this study is to examine the impact of cashback usage restriction exemption (CURE) on travelers’ intention to prefer a brand’s mobile application (m-app). Using a mixed-method approach, we have established that the CURE enhances the intention to use a brand’s m-app. It was observed that the subjective norms, perceived behavioural control, anticipated positive emotions, and frequency of past behaviour affected the travelers’ desire …
Forty-three years journey of Tourism Recreation Research
The Tourism Recreation Research (TRR) is a leading international journal in the domain of ‘marketing’, ‘logistics’ and ‘tourism’ since 1976. Using a bibliometric approach, the bibliographic data of all the documents (articles, notes, and reviews) published in TRR from 1976 to 2018 have been analysed. This study has primarily focused on the key indicators like the number of annual publications, citations, most cited papers, most productive authors…
Qualitative Explorations into Customer Based Brand Equity (CBBE) for Medical Tourism in India
The focus of our research is Customer Based Brand Equity (CBBE) in Indian medical tourism which has gained wider attention world-wide. To be able to operationalize CBBE (brand equity) for medical tourism scale development, we generated items for such a scale through content analysis. The research questions for this study were (a) What are the dimensions for a brand equity scale for medical tourism considering social, economic, and market influenc…
Forty-three years journey of Tourism Recreation Research
The Tourism Recreation Research (TRR) is a leading international journal in the domain of ‘marketing’, ‘logistics’ and ‘tourism’ since 1976. Using a bibliometric approach, the bibliographic data of all the documents (articles, notes, and reviews) published in TRR from 1976 to 2018 have been analysed. This study has primarily focused on the key indicators like the number of annual publications, citations, most cited papers, most productive authors…
Voting Decision-Making at the Bottom of the Pyramid- A Phenomenological Approach
The purpose of this study is to understand the factors driving the BOP community’s voting decisions. This study used a qualitative phenomenological approach, conducting 32 interviews with BOP voters in two areas: Kharagpur and Kolkata, in West Bengal, India. The findings showed some political parties and politicians powerfully operate in BOP areas and dominate BOP people through information persuasion, benefits and coercion. Hence, BOP people in …
Impact of cashback usage restriction exemption on travel booking
The purpose of this study is to examine the impact of cashback usage restriction exemption (CURE) on travelers’ intention to prefer a brand’s mobile application (m-app). Using a mixed-method approach, we have established that the CURE enhances the intention to use a brand’s m-app. It was observed that the subjective norms, perceived behavioural control, anticipated positive emotions, and frequency of past behaviour affected the travelers’ desire …
Antecedents of Adoption of Virtual Reality in Experiencing Destination
This study has examined the antecedents of adoption of Virtual Reality (VR) among the Indian tourists using the Technology Acceptance Model (TAM). Perceived enjoyment and perceived immersion have been added to the TAM model as two additional antecedents, and their interrelationships and impacts on tourist's intention to adopt VR were examined. Structural equation modelling was used to analyze the responses obtained from 259 respondents. This stud…
Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation
In congruence with the remarkable trend of consumer’s adoption of online hotel booking services, this study applies the Stimulus-Organism-Response (S-O-R) framework to analyse the direct triadic effect of electronic Word-of-Mouth (eWOM) stimuli including valence, volume, and image review on customer’s perceived service quality. Consequent effects of perceived service quality on the online recommendation intention of the customer are measured alon…
Role of personal values on revisiting green hotels
Despite gaining popularity in recent years, limited studies have explored revisit intentions towards green hotels. This study investigates the role of personal values on green hotel attributes and revisits intentions. Qualitative data were collected through in-depth interviews using laddering interviews from 47 tourists. The data collection took place in an informal setting: a café over a coffee or telephone. The interviews were transcribed, and …
Safety in Numbers? Why Indians at the Bottom of the Pyramid Herd Their Votes and The Policy Implications
What drives tourists to rural destinations? Investigating the role of perceived value in building travel intention
Rural tourism (RT) is a fast-growing sector that scholars believe is an effective strategy for sustainable development of rural areas. This study aims to examine factors influencing RT adoption through the lens of Value-based adoption model (VAM) and investigate moderating impact of the destination type on relationships within the proposed framework. The study collected 504 responses selected randomly and examined through mixed methodology using …
Business (5 works) · Marketing (5 works) · Political science (5 works) · Psychology (5 works) · Tourism (5 works) · Advertising (4 works) · Computer Science (3 works) · Context (archaeology (3 works) · Digital Marketing and Social Media (3 works) · Social Psychology (3 works)