Lucio Lamberti
Biographic Data
| ID | 6303867 |
|---|---|
| NAME | Lucio Lamberti |
| GIVEN NAMES | Lucio |
| FAMILY NAME | Lamberti |
| SIGNATURE | LAMBERTI L |
| AFFILIATIONS | Politecnico di Milano |
| ORCID | 0000-0002-4576-1642 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences
In response to the global environmental challenges, consumers have become increasingly focused on sustainability, prompting companies to adopt eco-friendly practices. Despite these efforts, effectively communicating their environmental commitment through green advertising is not straightforward. This study explores how immersive technologies can enhance the green brand image by leveraging emotional communication of green benefits. An experiment w…
Leveraging social capital for destination promotion in the metaverse
This study examines the challenges of metaverse-driven community innovation in the context of rural tourism. Through an in-depth case study, we analyse the social capital dynamics within an Italian winery consortium that ventured into the metaverse through a project called Enoverse to promote local wine and rural territory. The results show that the complexity and novelty inherent in the implementation of a presence in the metaverse to provide a …
How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments
Immersive virtual environments (IVEs) represent virtual settings that simulate the physical world. Users interacting in such virtual venues commonly display behaviours like the ones that would occur in the physical world. However, little is known about how the affective states experienced while browsing IVEs may in turn, influence user’s interactive behaviour. The present research investigates how the affect in terms of arousal and valence genera…
Mega-events as drivers of community participation in developing countries
Mega-events as drivers of community participation in developing countries
Leveraging social capital for destination promotion in the metaverse
This study examines the challenges of metaverse-driven community innovation in the context of rural tourism. Through an in-depth case study, we analyse the social capital dynamics within an Italian winery consortium that ventured into the metaverse through a project called Enoverse to promote local wine and rural territory. The results show that the complexity and novelty inherent in the implementation of a presence in the metaverse to provide a …
Mega-events as drivers of community participation in developing countries
How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments
Immersive virtual environments (IVEs) represent virtual settings that simulate the physical world. Users interacting in such virtual venues commonly display behaviours like the ones that would occur in the physical world. However, little is known about how the affective states experienced while browsing IVEs may in turn, influence user’s interactive behaviour. The present research investigates how the affect in terms of arousal and valence genera…
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences
In response to the global environmental challenges, consumers have become increasingly focused on sustainability, prompting companies to adopt eco-friendly practices. Despite these efforts, effectively communicating their environmental commitment through green advertising is not straightforward. This study explores how immersive technologies can enhance the green brand image by leveraging emotional communication of green benefits. An experiment w…
Leveraging social capital for destination promotion in the metaverse
This study examines the challenges of metaverse-driven community innovation in the context of rural tourism. Through an in-depth case study, we analyse the social capital dynamics within an Italian winery consortium that ventured into the metaverse through a project called Enoverse to promote local wine and rural territory. The results show that the complexity and novelty inherent in the implementation of a presence in the metaverse to provide a …
Virtual Reality Applications and Impacts (3 works) · Business (2 works) · Computer Science (2 works) · Diverse Aspects of Tourism Research (2 works) · Political science (2 works) · Tourism (2 works) · Virtual reality (2 works) · Advertising (1 work) · Affect (linguistics) (1 work) · Animal and Plant Science Education (1 work)