Sara Campo
Biographic Data
| ID | 6304989 |
|---|---|
| NAME | Sara Campo |
| GIVEN NAMES | Sara |
| FAMILY NAME | Campo |
| SIGNATURE | CAMPO S |
| AFFILIATIONS | Universidad Autónoma de Madrid |
| ORCID | 0000-0002-8918-0639 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 47 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
Unpacking smart destination dimensions
This study examines how seven dimensions of smart destinations (accessibility, innovation, sustainability, connectivity, information systems, technology, and marketing) influence tourist behaviour, including their willingness to recommend, revisit, and prefer a destination. Analyzing a sample of 600 Spanish tourists who visited Madrid, results show that innovation, accessibility, information systems, connectivity and marketing and promotion are c…
Development and validation of a smart destination perception scale for tourists and residents (SDPS)
This study develops and validates the Smart Destination Perception Scale (SDPS), a tool designed to assess perceptions of smart destinations among tourists and residents. Grounded in a comprehensive literature review and refined through expert evaluation and pretesting, the SDPS identifies four main dimensions: Innovation, Connectivity, Market Intelligence, and Social and Environmental Responsibility. Market Intelligence integrates Intelligence S…
Residents’ fresh start mindset and attitudes towards tourism after a natural disaster
Although past research on natural disasters has investigated tourists’ perceptions and behaviours, few studies have explored residents’ attitudes, motivations and mindsets in rebuilding a destination after a natural calamity. Building on consumer behaviour research, we examine the role of the fresh start mindset as a psychological mechanism for residents that must overcome the consequences of natural disasters in tourist destinations. We conducte…
Destination brand authenticity
Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination
Marketing Experiencial en Fitur
Se realiza un estudio exploratorio cualitativo y cuantitativo, desde el punto de vista del marketing experiencial, de la visita a los stands de dos destinos similares en cuanto a su oferta turstica principal (las Islas Canarias y las Islas Baleares) en la Feria de Turismo Internacional (FITUR). Los resultados confirman que el marketing experiencial no es un rea de gestin especfica en la promocin de los destinos analizados, aunque las evidencias e…
The influence of political conflicts on country image and intention to visit
Factors influencing repeat visits to a destination
Efectos de las promociones en precios sobre la satisfacción del turista
En el mercado turístico es frecuente el uso de promociones en precios con el fin de incrementar \nlas ventas de un producto. Sin embargo el uso de estas herramientas promocionales de forma indiscriminada \npuede afectar a la evaluación del consumidor de la compra y a los resultados empresariales a \nlargo plazo. Este trabajo analiza el efecto de las promociones en precios sobre la evaluación del turista \ndel producto adquirido y sobre su nivel d…
The influence of political conflicts on country image and intention to visit
Factors influencing repeat visits to a destination
Destination brand authenticity
Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination
Marketing Experiencial en Fitur
Se realiza un estudio exploratorio cualitativo y cuantitativo, desde el punto de vista del marketing experiencial, de la visita a los stands de dos destinos similares en cuanto a su oferta turstica principal (las Islas Canarias y las Islas Baleares) en la Feria de Turismo Internacional (FITUR). Los resultados confirman que el marketing experiencial no es un rea de gestin especfica en la promocin de los destinos analizados, aunque las evidencias e…
Efectos de las promociones en precios sobre la satisfacción del turista
En el mercado turístico es frecuente el uso de promociones en precios con el fin de incrementar \nlas ventas de un producto. Sin embargo el uso de estas herramientas promocionales de forma indiscriminada \npuede afectar a la evaluación del consumidor de la compra y a los resultados empresariales a \nlargo plazo. Este trabajo analiza el efecto de las promociones en precios sobre la evaluación del turista \ndel producto adquirido y sobre su nivel d…
Factors influencing repeat visits to a destination
The influence of political conflicts on country image and intention to visit
Marketing Experiencial en Fitur
Se realiza un estudio exploratorio cualitativo y cuantitativo, desde el punto de vista del marketing experiencial, de la visita a los stands de dos destinos similares en cuanto a su oferta turstica principal (las Islas Canarias y las Islas Baleares) en la Feria de Turismo Internacional (FITUR). Los resultados confirman que el marketing experiencial no es un rea de gestin especfica en la promocin de los destinos analizados, aunque las evidencias e…
Destination brand authenticity
Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination
Residents’ fresh start mindset and attitudes towards tourism after a natural disaster
Although past research on natural disasters has investigated tourists’ perceptions and behaviours, few studies have explored residents’ attitudes, motivations and mindsets in rebuilding a destination after a natural calamity. Building on consumer behaviour research, we examine the role of the fresh start mindset as a psychological mechanism for residents that must overcome the consequences of natural disasters in tourist destinations. We conducte…
Unpacking smart destination dimensions
This study examines how seven dimensions of smart destinations (accessibility, innovation, sustainability, connectivity, information systems, technology, and marketing) influence tourist behaviour, including their willingness to recommend, revisit, and prefer a destination. Analyzing a sample of 600 Spanish tourists who visited Madrid, results show that innovation, accessibility, information systems, connectivity and marketing and promotion are c…
Development and validation of a smart destination perception scale for tourists and residents (SDPS)
This study develops and validates the Smart Destination Perception Scale (SDPS), a tool designed to assess perceptions of smart destinations among tourists and residents. Grounded in a comprehensive literature review and refined through expert evaluation and pretesting, the SDPS identifies four main dimensions: Innovation, Connectivity, Market Intelligence, and Social and Environmental Responsibility. Market Intelligence integrates Intelligence S…
Diverse Aspects of Tourism Research (8 works) · Tourism (7 works) · Business (6 works) · Destinations (6 works) · Digital Marketing and Social Media (6 works) · Political science (6 works) · Advertising (5 works) · Geography (5 works) · Marketing (5 works) · Psychology (4 works)