Juan Miguel Alcántara-Pilar
Biographic Data
| ID | 6305129 |
|---|---|
| NAME | Juan Miguel Alcántara-Pilar |
| GIVEN NAMES | Juan Miguel |
| FAMILY NAME | Alcántara-Pilar |
| SIGNATURE | ALCÁNTARA-PILAR J M |
| AFFILIATIONS | Universidad de Granada |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
The future of TV-shopping: Predicting user purchase intention through an extended technology acceptance model
The shoppable TV, which allows the purchase of products appearing in TV programmes directly, is a digital trend that is not implemented in most markets, but companies such as Amazon and NBC Universal have proposed the first sales systems. The aim of this research is to forecast the adoption intention of this technology by applying the Technology Acceptance Model. Structural equation modelling (PLS-SEM) has been applied to a sample of 283 particip…
Social impacts of music festivals: Does culture impact locals' attitude toward events in Serbia and Hungary
Antecedents of attitudes toward the website: The moderating role of long-term orientation and individualism
Purpose – The purpose of this paper is to analyze the moderating role of the cultural dimensions of long-term orientation (LTO) and individualism (IND) on the relationships between satisfaction online, message involvement (MI) and perceived usefulness (PU) of the web site on attitude toward the web site. Design/methodology/approach – The authors chose a between-subjects experimental design, using culture (Spanish vs British) as the independent va…
Analyzing the Cultural Diversity of Consumers in the Global Marketplace
"This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"
Antecedents of attitudes toward the website: The moderating role of long-term orientation and individualism
Purpose – The purpose of this paper is to analyze the moderating role of the cultural dimensions of long-term orientation (LTO) and individualism (IND) on the relationships between satisfaction online, message involvement (MI) and perceived usefulness (PU) of the web site on attitude toward the web site. Design/methodology/approach – The authors chose a between-subjects experimental design, using culture (Spanish vs British) as the independent va…
Analyzing the Cultural Diversity of Consumers in the Global Marketplace
"This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"
Social impacts of music festivals: Does culture impact locals' attitude toward events in Serbia and Hungary
The future of TV-shopping: Predicting user purchase intention through an extended technology acceptance model
The shoppable TV, which allows the purchase of products appearing in TV programmes directly, is a digital trend that is not implemented in most markets, but companies such as Amazon and NBC Universal have proposed the first sales systems. The aim of this research is to forecast the adoption intention of this technology by applying the Technology Acceptance Model. Structural equation modelling (PLS-SEM) has been applied to a sample of 283 particip…
Business (3 works) · Marketing (3 works) · Sociology (3 works) · Advertising (2 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Geography (2 works) · Hofstede's cultural dimensions theory (2 works) · Marketing (2 works) · Psychology (2 works)