Analyzing the Cultural Diversity of Consumers in the Global Marketplace
Bibliographic Data
| ID | 19946017 |
|---|---|
| Editors | Juan Miguel Alcántara-Pilar (Universidad de Granada), Salvador Del Barrio-García (0000-0002-6144-0240, Universidad de Granada), Esmeralda Crespo-Almendros (Universidad de Granada), Lucia Porcu (0000-0002-0517-3248, Universidad de Granada) |
| Year | 2015 |
| Pages | 403 |
| Publication date | 2015-01-01 |
| Open Access | No |
| Type | BOOK |
| Venue | Analyzing the cultural diversity of consumers in the global marketplace (SOURCE_BOOK) |
| Publisher | IGI Global (PUBLISHER • US) |
| DOI | 10.4018/978-1-4666-8262-7 |
| OpenAlex | W2505024224 |
| Open Library | OL30391652M |
| ISBN | 9781466682627 |
| Language | EN |
| References cited | 7 |
"This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"
Business · Cultural diversity · Diversity (politics) · Economic geography · Geography · Sociology · Anthropology · Diverse academic and cultural studies · Globalization and Cultural Identity · Marketing · Migration, Ethnicity, and Economy · Consumer behavior · Consumers · Cross-cultural studies
| Citation velocity | historical |
|---|---|
| Highly cited | No |