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Rong Du

Biographic Data

ID6325931
NAMERong Du
GIVEN NAMESRong
FAMILY NAMEDu
SIGNATUREDU R
AFFILIATIONSXidian University
ORCID0000-0001-5846-4252
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS0
WORKS AS AUTHOR6
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2025
H-INDEX0
  • On Evolutionary Analysis of Customer Purchasing Behavior by the Supervision of E-Commerce Platforms

    Open Access•Xuwang Liu, Biying Zhou et al.•ARTICLE•IEEE Transactions on Computational…•2025

    As Internet technology undergoes rapid development and widespread adoption, e-commerce emerges as a pivotal component of the platform economy, permeating various facets of daily life. However, due to the influence of time, space, and other factors, the problem of integrity becomes severe in the real trading environment. As the platforms, sellers, and consumers are the main participants and their decision-making is restricted by historical experie…

  • Household economic burden and catastrophic expenditures in non-resistant tuberculosis patients

    Open Access•Xiaoxue Ma, Aijue Huang et al.•ARTICLE•Frontiers in Public Health•2025

    Objectives In accordance with the World Health Organization (WHO)'s “End TB Strategy,” which aims to eradicate catastrophic expenditures faced by TB-affected families, we intend to thoroughly investigate and comprehend the economic burden, catastrophic expenditures, and contributing factors pertaining to non-drug-resistant tuberculosis patients’ families in Guizhou Province. Our goal is to formulate policy recommendations that can effectively all…

  • The influence of social Q&A systems on consumers' purchase intention

    Open Access•Ruiqian Yang, Shizhong Ai et al.•ARTICLE•Information Technology and People•2023

    Purpose Social question and answer (Q&A) systems have been rapidly developed on many e-commerce websites. The purpose of this paper is to explore how social Q&A systems influence consumers' information processing and purchase intention. Design/methodology/approach The authors design this research based on the information adoption model (IAM). First, the auhors consider the impacts of the central route (information factor) and peripheral route (so…

  • The impact of industrial aggregation on carbon emission intensity

    Open Access•You-Shuai Feng, Shuchao Miao et al.•ARTICLE•Environment Development and…•2023

  • Pricing Aesthetics

    Open Access•Lili Liu, Rong Du et al.•ARTICLE•Social Behavior and Personality…•2016

    Using organizational commitment theory, we proposed a model to characterize how community commitment affects the usage behavior of online knowledge community (OKC) members, and to depict the contextual antecedents of that commitment. We analyzed survey data from 255 users of an OKC and found that continuance, affective, and normative community commitment each had a prominent but different influence on the OKC members' usage behavior; as contextua…

  • Cross‐culture Issues in Is

    Open Access•Rong Du•CHAPTER•Wiley Encyclopedia of Management•2015

    As information technologies have driven globally distributed collaboration within multinational organizations and between clients and suppliers, cross‐cultural processes have become more salient among people from different national and ethnic backgrounds.

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  • Cross‐culture Issues in Is

    Open Access•Rong Du•CHAPTER•Wiley Encyclopedia of Management•2015

    As information technologies have driven globally distributed collaboration within multinational organizations and between clients and suppliers, cross‐cultural processes have become more salient among people from different national and ethnic backgrounds.

  • Pricing Aesthetics

    Open Access•Lili Liu, Rong Du et al.•ARTICLE•Social Behavior and Personality…•2016

    Using organizational commitment theory, we proposed a model to characterize how community commitment affects the usage behavior of online knowledge community (OKC) members, and to depict the contextual antecedents of that commitment. We analyzed survey data from 255 users of an OKC and found that continuance, affective, and normative community commitment each had a prominent but different influence on the OKC members' usage behavior; as contextua…

  • The influence of social Q&A systems on consumers' purchase intention

    Open Access•Ruiqian Yang, Shizhong Ai et al.•ARTICLE•Information Technology and People•2023

    Purpose Social question and answer (Q&A) systems have been rapidly developed on many e-commerce websites. The purpose of this paper is to explore how social Q&A systems influence consumers' information processing and purchase intention. Design/methodology/approach The authors design this research based on the information adoption model (IAM). First, the auhors consider the impacts of the central route (information factor) and peripheral route (so…

  • The impact of industrial aggregation on carbon emission intensity

    Open Access•You-Shuai Feng, Shuchao Miao et al.•ARTICLE•Environment Development and…•2023

  • On Evolutionary Analysis of Customer Purchasing Behavior by the Supervision of E-Commerce Platforms

    Open Access•Xuwang Liu, Biying Zhou et al.•ARTICLE•IEEE Transactions on Computational…•2025

    As Internet technology undergoes rapid development and widespread adoption, e-commerce emerges as a pivotal component of the platform economy, permeating various facets of daily life. However, due to the influence of time, space, and other factors, the problem of integrity becomes severe in the real trading environment. As the platforms, sellers, and consumers are the main participants and their decision-making is restricted by historical experie…

  • Household economic burden and catastrophic expenditures in non-resistant tuberculosis patients

    Open Access•Xiaoxue Ma, Aijue Huang et al.•ARTICLE•Frontiers in Public Health•2025

    Objectives In accordance with the World Health Organization (WHO)'s “End TB Strategy,” which aims to eradicate catastrophic expenditures faced by TB-affected families, we intend to thoroughly investigate and comprehend the economic burden, catastrophic expenditures, and contributing factors pertaining to non-drug-resistant tuberculosis patients’ families in Guizhou Province. Our goal is to formulate policy recommendations that can effectively all…

Business (5 works) · Computer Science (3 works) · Knowledge Management and Sharing (3 works) · Marketing (3 works) · China (2 works) · Digital Marketing and Social Media (2 works) · Geography (2 works) · Industrial organization (2 works) · Perception (2 works) · Psychology (2 works)

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