María del Mar Rubio-Hernández
Biographic Data
| ID | 6328979 |
|---|---|
| NAME | María del Mar Rubio-Hernández |
| GIVEN NAMES | María del Mar |
| FAMILY NAME | Rubio-Hernández |
| SIGNATURE | RUBIO-HERNÁNDEZ M M |
| AFFILIATIONS | Universidad de Sevilla |
| ORCID | 0000-0001-8402-8067 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Investigación, transferencia y alfabetización sobre series de televisión
Fundada en 2012 como asociación y transformada posteriormente en grupo de investigación, uno de los objetivos fundamentales de la Liga de Investigación en Comunicación y Cultura. Género(s), Narrativa, Ideología y Estudios Visuales (SEJ694) ha sido desde sus inicios el de la divulgación de la investigación en el campo de la cultura de masas, especialmente sobre la ficción televisiva, teniendo en cuenta el impacto social y académico de las series e…
Female archetypes in car advertising
The representation of women in advertising is based on constructs that have become consolidated in Western culture, giving rise to different archetypes that express the values and ways of thinking of each age. As in other media discourses, advertising resorts to elements, such as archetypes and myths, which shape the collective imaginary and are very effective devices, for they are recognizable to viewers and help to engage them. Specifically, th…
Audiovisual Narrative Genres as a Tool for Advertising Research
Advertising creativity has been scarcely operationalized and, considering the irregular lists of formats drawn up to date, few are the studies that have addressed the classification of the formulas or sources that help to create advertising messages. The aim of this study is to make a contribution in this respect by positing audiovisual narrative genres as useful and prolific sources for gaining strategic insights and establishing creative concep…
Fandom político en Twitter
The communication strategy developed on Twitter by the communication team La Cueva, of the political party Izquierda Unida, during the general elections of 2015 and 2016, achieved notoriety because of the language used and the followers and sympathizer’s participation. This article analyzes the tweets generated by the accounts of the party and the candidate Alberto Garzón during the two electoral campaigns, by combining frequency analysis, as a q…
Individualism in Western advertising
Following an extended tradition in cross-cultural research about individualism and collectivism as defining features of national cultures, this article aims to go in depth by taking into account the implications of these complex concepts. Under the premise that advertising is a product that reflects cultural values, this article focuses on a comparative content analysis of newspaper advertisements from the United States and Spain, two presumably …
Fandom político en Twitter
The communication strategy developed on Twitter by the communication team La Cueva, of the political party Izquierda Unida, during the general elections of 2015 and 2016, achieved notoriety because of the language used and the followers and sympathizer’s participation. This article analyzes the tweets generated by the accounts of the party and the candidate Alberto Garzón during the two electoral campaigns, by combining frequency analysis, as a q…
Individualism in Western advertising
Following an extended tradition in cross-cultural research about individualism and collectivism as defining features of national cultures, this article aims to go in depth by taking into account the implications of these complex concepts. Under the premise that advertising is a product that reflects cultural values, this article focuses on a comparative content analysis of newspaper advertisements from the United States and Spain, two presumably …
Fandom político en Twitter
The communication strategy developed on Twitter by the communication team La Cueva, of the political party Izquierda Unida, during the general elections of 2015 and 2016, achieved notoriety because of the language used and the followers and sympathizer’s participation. This article analyzes the tweets generated by the accounts of the party and the candidate Alberto Garzón during the two electoral campaigns, by combining frequency analysis, as a q…
Female archetypes in car advertising
The representation of women in advertising is based on constructs that have become consolidated in Western culture, giving rise to different archetypes that express the values and ways of thinking of each age. As in other media discourses, advertising resorts to elements, such as archetypes and myths, which shape the collective imaginary and are very effective devices, for they are recognizable to viewers and help to engage them. Specifically, th…
Audiovisual Narrative Genres as a Tool for Advertising Research
Advertising creativity has been scarcely operationalized and, considering the irregular lists of formats drawn up to date, few are the studies that have addressed the classification of the formulas or sources that help to create advertising messages. The aim of this study is to make a contribution in this respect by positing audiovisual narrative genres as useful and prolific sources for gaining strategic insights and establishing creative concep…
Investigación, transferencia y alfabetización sobre series de televisión
Fundada en 2012 como asociación y transformada posteriormente en grupo de investigación, uno de los objetivos fundamentales de la Liga de Investigación en Comunicación y Cultura. Género(s), Narrativa, Ideología y Estudios Visuales (SEJ694) ha sido desde sus inicios el de la divulgación de la investigación en el campo de la cultura de masas, especialmente sobre la ficción televisiva, teniendo en cuenta el impacto social y académico de las series e…
Art (4 works) · Political science (4 works) · Sociology (4 works) · Advertising (3 works) · Humanities (3 works) · Law (3 works) · Law (3 works) · Literature (3 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works)