Dena María Jesús Camarena Gómez
Biographic Data
| ID | 6356725 |
|---|---|
| NAME | Dena María Jesús Camarena Gómez |
| GIVEN NAMES | Dena María Jesús Camarena |
| FAMILY NAME | Gómez |
| SIGNATURE | GÓMEZ D M J C |
| AFFILIATIONS | Universidad de Sonora |
| ORCID | 0000-0001-6634-2626 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Symbiosis between innovation and tradition applied in the northwestern Mexico food market: An exploratory analysis
Purpose The main objective of this paper is to analyse the relationship between innovation and traditional concepts to explain the phenomenon of traditional food with innovation from a market and consumer behaviour perspective in the Mexican context. Design/methodology/approach The research is carried out in two phases: (1) analysis of the offer in distribution and (2) consumer research. First, a mixed observation technique in the offer of tradit…
Alimentos tradicionales en Sonora, México: Factores que influyen en su consumo
La alimentación se considera un fenómeno biocultural, ya que cumple funciones biológicasde supervivencia y se basa en componentes culturales que se encuentran asociados a lospatrones de consumo de los individuos. Desde el punto de vista de marketing, los elementos culturales,junto con las características de los productos, así como sus valores simbólicos, emocionales,de seguridad, de riesgo percibido y personales, pueden llegar a condicionar las e…
Influence of ethnocentrism and neo-phobia on ethnic food consumption in Spain
Influence of ethnocentrism and neo-phobia on ethnic food consumption in Spain
Alimentos tradicionales en Sonora, México: Factores que influyen en su consumo
La alimentación se considera un fenómeno biocultural, ya que cumple funciones biológicasde supervivencia y se basa en componentes culturales que se encuentran asociados a lospatrones de consumo de los individuos. Desde el punto de vista de marketing, los elementos culturales,junto con las características de los productos, así como sus valores simbólicos, emocionales,de seguridad, de riesgo percibido y personales, pueden llegar a condicionar las e…
Symbiosis between innovation and tradition applied in the northwestern Mexico food market: An exploratory analysis
Purpose The main objective of this paper is to analyse the relationship between innovation and traditional concepts to explain the phenomenon of traditional food with innovation from a market and consumer behaviour perspective in the Mexican context. Design/methodology/approach The research is carried out in two phases: (1) analysis of the offer in distribution and (2) consumer research. First, a mixed observation technique in the offer of tradit…
Culinary Culture and Tourism (3 works) · Organic Food and Agriculture (3 works) · Business (2 works) · Economics (2 works) · Marketing (2 works) · Sociology (2 works) · Wine Industry and Tourism (2 works) · Agricultural economics (1 works) · Art (1 works) · Chemistry (1 works)