Symbiosis between innovation and tradition applied in the northwestern Mexico food market

An exploratory analysis

Bibliographic Data

ID21295073
AuthorsLizbeth Salgado Beltrán (0000-0001-8846-275X, Universidad de Sonora), Dena María Jesús Camarena Gómez (0000-0001-6634-2626, Universidad de Sonora)
Year2024
Volume126
Issue5
Pages1830-1851
Publication date2024-04-09
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBritish Food Journal (JOURNAL)
Journal identifiersISSN: 0007-070X • E-ISSN: 1758-4108
PublisherEmerald (PUBLISHER)
DOI10.1108/bfj-04-2021-0404
OpenAlexW4283741162
LanguageEN
Citations received1
References cited49

Purpose The main objective of this paper is to analyse the relationship between innovation and traditional concepts to explain the phenomenon of traditional food with innovation from a market and consumer behaviour perspective in the Mexican context. Design/methodology/approach The research is carried out in two phases: (1) analysis of the offer in distribution and (2) consumer research. First, a mixed observation technique in the offer of traditional foods with innovation was carried out. The data were recollected from 24 companies' websites and was complemented with information from main distribution chains of the city of Hermosillo (Mexico). Second, a survey was carried out with 310 Mexican consumers. The data obtained were analysed using bi-variable and multivariable techniques. Findings The findings from the websites showed that there are 19 traditional products with innovation that are marketed through this medium, while 39 traditional products with innovation are offered in distribution chains. Of all foods, 61% showed innovations in ingredients and materials. Also, the consumer evaluations identified three segments: the consumers orientated towards innovations, convenience and health (42.2%), those orientated towards sensory innovations (39%), and those more inclined towards innovations in marketing and availability (18.7%). Research limitations/implications The research considers a partial perspective of the agri-food chain and not an integral vision, it is limited to a specific area and to certain traditional foods. Practical implications The symbiosis between innovation and tradition is identified from the perspective of supply and demand. The trend that exists in the market regarding the types of innovations and the gaps that exist regarding environmental elements are recognized. Social implications The data obtained in the research generate information for business decision-making and entrepreneurship; in addition indicates new dietary and consumption patterns. It also provides knowledge about innovation and tradition, and highlights the relevance of traditional food. Originality/value This study tries to fill a gap in the literature by focusing on the market and consumer behaviour perspective for traditional food with innovation

Business · Context (archaeology) · Distribution (mathematics) · Economics · Exploratory research · Geography · Industrial organization · Perspective (graphical) · Sociology · Supply and demand · Supply chain · Computer Science · Culinary Culture and Tourism · Marketing · Organic Food and Agriculture · Sensory Analysis and Statistical Methods

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