Mai Ngọc Khương
Biographic Data
| ID | 6398338 |
|---|---|
| NAME | Mai Ngọc Khương |
| GIVEN NAMES | Mai Ngọc |
| FAMILY NAME | Khương |
| SIGNATURE | KHUONG M N |
| AFFILIATIONS | Vietnam National University Ho Chi Minh City |
| ORCID | 0000-0002-0527-3046 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Democracy and people's satisfaction with the new rural development programme in Vietnam
This article examines how democracy, local government participation, and time taken to achieve new rural criteria influenced residents’ satisfaction with a rural development program in Vietnam. A questionnaire was distributed to 360 families inhabiting different communes in rural areas of Ho Chi Minh City. The partial least squares (PLS) statistic was used with SmartPLS software to analyse data. Results show the local government participation and…
Exploring the inter-organizational relationship performance
The inter-organizational relationships are a key pillar of service sectors to drive them to work together to resolve complex problems in an uncertain environment. However, it is still unclear why the travel companies engage in IRs and what factors drive inter-organizational relationship performance (IRP). Resource dependence theory was adopted to explore the characteristics of travel companies and their partners in IRP framework. Data was collect…
Green Innovation Practices and Guests’ Return Intention
The awareness of green innovation practices (GIP) is trending globally. It is still unclear how guests’ return intentions support GIP. Based on the theory of planned behavior (TPB) and innovation theory, this study explored the influence of GIP on guests’ return intention through the mediating role of green hotel image, guests’ positive mood, and guests’ satisfaction. Data was collected from 1,058 hotel guests and analyzed by utilizing PLS-SEM. T…
Enhancing Public Service Delivery Through Knowledge Sharing Behavior
Given the importance of knowledge in attaining competitive advantages, public organizations must now grasp how to leverage knowledge sharing to improve service functions. This study presents an integrated model based on Planned Behavior theory and Expectancy-value theory to identify the key factors influencing knowledge-sharing behavior and their effects on public service delivery. The research model was analyzed using PLS-SEM based on a survey o…
Driving SME growth and learning effectiveness
This study, drawing on the Knowledge-Based View (KBV) and Contingency Theory, explores how analyzer strategic orientation, learning capability, technical innovation, administrative innovation, and SME growth and learning effectiveness are interrelated. Analyzing cross-sectional data from 407 founders, cofounders, and managers of trade and service SMEs in Vietnam’s Southeast Key Economic Region through PLS-SEM, the research demonstrates that analy…
An Evolution of Entrepreneurial Ecosystem Studies
This study aims to conduct a systematic literature review (SLR) of the entrepreneurial ecosystem (EE) to synthesize and advance the knowledge of how it is investigated and evolved in the previous periods. This study pursues the PRISMA method to review selected EE research and the work of Garrard is applied to construct a SLR matrix to analyze EE literature in peer-reviewed English publication. A total of 100 studies published in 58 journals betwe…
Corporate Social Responsibility Strategy Practices, Employee Commitment, Reputation as Sources of Competitive Advantage
Corporate social responsibility (CSR) and its relationship with corporate competitive advantage (CCA) have gained a tremendous interest among the researchers and practitioners over decades, as evident by the increasing surge of studies in this domain. This study examines how five types (legal, economic, philanthropic, ethical, and environmental) of CSR affect CCA in a developing country through the mediating roles of employee commitment and corpo…
The effects of female sexually fluid workplace romance on their work and life
Purpose Drawing on scholarships of workplace romance, LGBT at work and sexual fluidity, this present research aims to investigate the effect of female sexually fluid romantic relationships at work on their work and life. Design/methodology/approach The authors used qualitative approach and interviewed 30 female workers who experienced sexual fluidity at work. Findings From interviews with 30 female employees in Vietnam who experience fluidity in …
The Effect of Event Sponsorship on Customer’s Brand Awarness and Purchase Intention—A Case Study of Toyota Vietnam
The purpose of this research was to investigate how event sponsorship directly affected customer’s purchase intention and indirectly through the mediation of brand awareness. The quantitative approach was applied with structured questionnaires directly delivered to sports fans of V-league football champion in Binh Duong province, Vietnam. The empirical results showed that attitude and attention towards the sponsorship indirectly affected purchase…
The Effects of Travel Service Quality on Organization Perceived Value, Satisfaction and Word-Of-Mouth—A study in Ho Chi Minh City, Vietnam
As company tours have become more popular and received much attention in Vietnam, it is a favorable chance for travel companies and agencies to gain more customers and profits. This study was carried out to investigate the effects of travel service quality, using SERVPERF assessment procedure, on word-of-mouth (WOM) behaviors of the whole organization through the mediation of perceived value and satisfaction, so that further recommendations would…
Factors Affecting International Tourists’ Perceived Service Quality and Return Intention—A Study in Ho Chi Minh City, Vietnam
This research aimed to measure key factors affecting international tourists’ perceived service quality and their return intention towards Ho Chi Minh City, Vietnam. A quantitative method was used with structured questionnaire directly delivered to 1,673 tourists who had already visited or stayed in the city for more than three days. The empirical results of this study showed that recreation and entertainment had the strongest effect; other factor…
No prominent works on this page.
The Effects of Travel Service Quality on Organization Perceived Value, Satisfaction and Word-Of-Mouth—A study in Ho Chi Minh City, Vietnam
As company tours have become more popular and received much attention in Vietnam, it is a favorable chance for travel companies and agencies to gain more customers and profits. This study was carried out to investigate the effects of travel service quality, using SERVPERF assessment procedure, on word-of-mouth (WOM) behaviors of the whole organization through the mediation of perceived value and satisfaction, so that further recommendations would…
Factors Affecting International Tourists’ Perceived Service Quality and Return Intention—A Study in Ho Chi Minh City, Vietnam
This research aimed to measure key factors affecting international tourists’ perceived service quality and their return intention towards Ho Chi Minh City, Vietnam. A quantitative method was used with structured questionnaire directly delivered to 1,673 tourists who had already visited or stayed in the city for more than three days. The empirical results of this study showed that recreation and entertainment had the strongest effect; other factor…
The Effect of Event Sponsorship on Customer’s Brand Awarness and Purchase Intention—A Case Study of Toyota Vietnam
The purpose of this research was to investigate how event sponsorship directly affected customer’s purchase intention and indirectly through the mediation of brand awareness. The quantitative approach was applied with structured questionnaires directly delivered to sports fans of V-league football champion in Binh Duong province, Vietnam. The empirical results showed that attitude and attention towards the sponsorship indirectly affected purchase…
An Evolution of Entrepreneurial Ecosystem Studies
This study aims to conduct a systematic literature review (SLR) of the entrepreneurial ecosystem (EE) to synthesize and advance the knowledge of how it is investigated and evolved in the previous periods. This study pursues the PRISMA method to review selected EE research and the work of Garrard is applied to construct a SLR matrix to analyze EE literature in peer-reviewed English publication. A total of 100 studies published in 58 journals betwe…
Corporate Social Responsibility Strategy Practices, Employee Commitment, Reputation as Sources of Competitive Advantage
Corporate social responsibility (CSR) and its relationship with corporate competitive advantage (CCA) have gained a tremendous interest among the researchers and practitioners over decades, as evident by the increasing surge of studies in this domain. This study examines how five types (legal, economic, philanthropic, ethical, and environmental) of CSR affect CCA in a developing country through the mediating roles of employee commitment and corpo…
The effects of female sexually fluid workplace romance on their work and life
Purpose Drawing on scholarships of workplace romance, LGBT at work and sexual fluidity, this present research aims to investigate the effect of female sexually fluid romantic relationships at work on their work and life. Design/methodology/approach The authors used qualitative approach and interviewed 30 female workers who experienced sexual fluidity at work. Findings From interviews with 30 female employees in Vietnam who experience fluidity in …
Driving SME growth and learning effectiveness
This study, drawing on the Knowledge-Based View (KBV) and Contingency Theory, explores how analyzer strategic orientation, learning capability, technical innovation, administrative innovation, and SME growth and learning effectiveness are interrelated. Analyzing cross-sectional data from 407 founders, cofounders, and managers of trade and service SMEs in Vietnam’s Southeast Key Economic Region through PLS-SEM, the research demonstrates that analy…
Exploring the inter-organizational relationship performance
The inter-organizational relationships are a key pillar of service sectors to drive them to work together to resolve complex problems in an uncertain environment. However, it is still unclear why the travel companies engage in IRs and what factors drive inter-organizational relationship performance (IRP). Resource dependence theory was adopted to explore the characteristics of travel companies and their partners in IRP framework. Data was collect…
Green Innovation Practices and Guests’ Return Intention
The awareness of green innovation practices (GIP) is trending globally. It is still unclear how guests’ return intentions support GIP. Based on the theory of planned behavior (TPB) and innovation theory, this study explored the influence of GIP on guests’ return intention through the mediating role of green hotel image, guests’ positive mood, and guests’ satisfaction. Data was collected from 1,058 hotel guests and analyzed by utilizing PLS-SEM. T…
Enhancing Public Service Delivery Through Knowledge Sharing Behavior
Given the importance of knowledge in attaining competitive advantages, public organizations must now grasp how to leverage knowledge sharing to improve service functions. This study presents an integrated model based on Planned Behavior theory and Expectancy-value theory to identify the key factors influencing knowledge-sharing behavior and their effects on public service delivery. The research model was analyzed using PLS-SEM based on a survey o…
Democracy and people's satisfaction with the new rural development programme in Vietnam
This article examines how democracy, local government participation, and time taken to achieve new rural criteria influenced residents’ satisfaction with a rural development program in Vietnam. A questionnaire was distributed to 360 families inhabiting different communes in rural areas of Ho Chi Minh City. The partial least squares (PLS) statistic was used with SmartPLS software to analyse data. Results show the local government participation and…
Business (9 works) · Psychology (7 works) · Marketing (6 works) · Sociology (6 works) · Customer Service Quality and Loyalty (4 works) · Digital Marketing and Social Media (4 works) · Political science (4 works) · Advertising (3 works) · Computer Science (3 works) · Ho chi minh (3 works)