Factors Affecting International Tourists’ Perceived Service Quality and Return Intention—A Study in Ho Chi Minh City, Vietnam
Bibliographic Data
| ID | 12968643 |
|---|---|
| Authors | Mai Ngọc Khương (0000-0002-0527-3046, International University, corresponding author), Nguyen Phuong Quyen |
| Year | 2016 |
| Volume | 8 |
| Issue | 3 |
| Pages | 133-133 |
| Publication date | 2016-07-04 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Review of European Studies (JOURNAL) |
| Journal identifiers | ISSN: 1918-7173 • E-ISSN: 1918-7181 |
| Publisher | Canadian Center of Science and Education (PUBLISHER) |
| DOI | 10.5539/res.v8n3p133 |
| OpenAlex | W2469138560 |
| Language | EN |
| References cited | 23 |
This research aimed to measure key factors affecting international tourists’ perceived service quality and their return intention towards Ho Chi Minh City, Vietnam. A quantitative method was used with structured questionnaire directly delivered to 1,673 tourists who had already visited or stayed in the city for more than three days. The empirical results of this study showed that recreation and entertainment had the strongest effect; other factors such as perceived service quality, culture, history and art, safety and security, local cuisine, negative attributes, perceived price, natural environment, and destination image also had positive effects on international tourists’ return intention. Conversely, infrastructure provided negative effect on tourists’ return intention
Advertising · Business · Economics · Entertainment · Geography · Ho chi minh · Political science · Quality (philosophy · Recreation · Service (business · Service quality · Socioeconomics · Tourism · Cruise Tourism Development and Management · Customer Service Quality and Loyalty · Diverse Aspects of Tourism Research · Psychology · Marketing
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| Citation velocity | historical |
|---|---|
| Highly cited | No |