Mark Tadajewski
Biographic Data
| ID | 640821 |
|---|---|
| NAME | Mark Tadajewski |
| GIVEN NAMES | Mark |
| FAMILY NAME | Tadajewski |
| SIGNATURE | TADAJEWSKI M |
| AFFILIATIONS | University of Leicester |
| ORCID | 0000-0003-0879-272X |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 20 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
The Routledge Companion to Critical Marketing
Rethinking Harlow Gale
Harlow Gale is often depicted as the first experimentalist in advertising thought. This positioning elides influences which impacted upon his thinking. In this article, we outline Gale’s involvement with psychical research and its implications for advertising. These narratives are situated within a genealogy of subliminal processes across advertising and marketing theory from the late nineteenth century through to social cognition studies today. …
The porosity of the consumer
In this paper, we explore and extend the work of Daniel Pick. Pick articulates the ways in which the political and intellectual atmosphere shapes how we understand human thought. As a case in point, advertising and marketing have been influenced by theories, concepts and empirical materials that problematised the materialistic interpretation of mind. This is most overt in the debates relating to hypnotism and telepathy. To extend Pick’s analyses,…
Marketization
Focus groups
This paper provides an overview of the development and application of focus groups. It rethinks the conventional history associated with this approach in at least four ways. We reinsert a forgotten pioneer of focus groups, Herta Herzog, into our narrative. Secondly, we trace the emergence of group-based research to the work of applied psychologists in the early twentieth century and argue that the conditions of possibility for the uptake of this …
Correspondence sales education in the early twentieth century
Correspondence education has received very little attention from business historians. Therefore, the purpose of this paper is to draw attention to The Sheldon School and the work of its entrepreneurial founder, Arthur Frederick Sheldon. Sheldon's correspondence course was studied by thousands of students in the early twentieth century. His interests, as reflected in his correspondence course materials and related articles, range from a focus on f…
The Sage Handbook of Marketing Theory
Introduction - Pauline Maclaran et al PART ONE: HISTORICAL DEVELOPMENT OF MARKETING THEORY The Early Schools of Marketing Thought - Eric H Shaw, D G Brian Jones and Paula A McClean The Modern Schools of Marketing Thought - D G Brian Jones, Eric H Shaw and Paula A McClean The Emergence of Consumer Research - Harold Kassarjian and Ronald C Goodstein The Evolution of Market Research - David W Stewart Theorizing Advertising - Chris Hackley Managerial…
The development of marketing management
The development of marketing management: the case of the USA c. 1910–1940, by Kazuo Usui, Aldershot, Ashgate, 2008, 178 pp., illus., £55.00 (hardback), ISBN 0-7546-0606-6 Motivating this book is Us
The Politics of the Behavioural Revolution in Organization Studies
This article addresses the behavioural revolution in organization studies of the 1950s. It tries to unravel, via Foucaultian ‘eventalization’, the conditions that made the ‘behavioural sciences’ emerge at that historical juncture. I argue that the relationship of the Ford Foundation with the Graduate School of Industrial Administration and concomitantly with Herbert Simon, James March and others, was firmly embedded in the Cold War politics of th…
The Debate That Won't Die? Values Incommensurability, Antagonism and Theory Choice
In this article, I examine a recent turn in the paradigm debate towards the incommensurability thesis and the proposed possibility of adjudication between theories from different paradigms. In particular, I argue that McKelvey and Baum's views (among others) appear to be based on a desire to reduce paradigmatic pluralism and, in turn, reduce uncertainty about what is the empirically valid view among competing theories. By contrast, I make the cas…
Nonprofit Marketing
The Sage Handbook of Marketing Theory
Introduction - Pauline Maclaran et al PART ONE: HISTORICAL DEVELOPMENT OF MARKETING THEORY The Early Schools of Marketing Thought - Eric H Shaw, D G Brian Jones and Paula A McClean The Modern Schools of Marketing Thought - D G Brian Jones, Eric H Shaw and Paula A McClean The Emergence of Consumer Research - Harold Kassarjian and Ronald C Goodstein The Evolution of Market Research - David W Stewart Theorizing Advertising - Chris Hackley Managerial…
Focus groups
This paper provides an overview of the development and application of focus groups. It rethinks the conventional history associated with this approach in at least four ways. We reinsert a forgotten pioneer of focus groups, Herta Herzog, into our narrative. Secondly, we trace the emergence of group-based research to the work of applied psychologists in the early twentieth century and argue that the conditions of possibility for the uptake of this …
Correspondence sales education in the early twentieth century
Correspondence education has received very little attention from business historians. Therefore, the purpose of this paper is to draw attention to The Sheldon School and the work of its entrepreneurial founder, Arthur Frederick Sheldon. Sheldon's correspondence course was studied by thousands of students in the early twentieth century. His interests, as reflected in his correspondence course materials and related articles, range from a focus on f…
Nonprofit Marketing
The Politics of the Behavioural Revolution in Organization Studies
This article addresses the behavioural revolution in organization studies of the 1950s. It tries to unravel, via Foucaultian ‘eventalization’, the conditions that made the ‘behavioural sciences’ emerge at that historical juncture. I argue that the relationship of the Ford Foundation with the Graduate School of Industrial Administration and concomitantly with Herbert Simon, James March and others, was firmly embedded in the Cold War politics of th…
The Debate That Won't Die? Values Incommensurability, Antagonism and Theory Choice
In this article, I examine a recent turn in the paradigm debate towards the incommensurability thesis and the proposed possibility of adjudication between theories from different paradigms. In particular, I argue that McKelvey and Baum's views (among others) appear to be based on a desire to reduce paradigmatic pluralism and, in turn, reduce uncertainty about what is the empirically valid view among competing theories. By contrast, I make the cas…
The development of marketing management
The development of marketing management: the case of the USA c. 1910–1940, by Kazuo Usui, Aldershot, Ashgate, 2008, 178 pp., illus., £55.00 (hardback), ISBN 0-7546-0606-6 Motivating this book is Us
Correspondence sales education in the early twentieth century
Correspondence education has received very little attention from business historians. Therefore, the purpose of this paper is to draw attention to The Sheldon School and the work of its entrepreneurial founder, Arthur Frederick Sheldon. Sheldon's correspondence course was studied by thousands of students in the early twentieth century. His interests, as reflected in his correspondence course materials and related articles, range from a focus on f…
The Sage Handbook of Marketing Theory
Introduction - Pauline Maclaran et al PART ONE: HISTORICAL DEVELOPMENT OF MARKETING THEORY The Early Schools of Marketing Thought - Eric H Shaw, D G Brian Jones and Paula A McClean The Modern Schools of Marketing Thought - D G Brian Jones, Eric H Shaw and Paula A McClean The Emergence of Consumer Research - Harold Kassarjian and Ronald C Goodstein The Evolution of Market Research - David W Stewart Theorizing Advertising - Chris Hackley Managerial…
Focus groups
This paper provides an overview of the development and application of focus groups. It rethinks the conventional history associated with this approach in at least four ways. We reinsert a forgotten pioneer of focus groups, Herta Herzog, into our narrative. Secondly, we trace the emergence of group-based research to the work of applied psychologists in the early twentieth century and argue that the conditions of possibility for the uptake of this …
Marketization
The porosity of the consumer
In this paper, we explore and extend the work of Daniel Pick. Pick articulates the ways in which the political and intellectual atmosphere shapes how we understand human thought. As a case in point, advertising and marketing have been influenced by theories, concepts and empirical materials that problematised the materialistic interpretation of mind. This is most overt in the debates relating to hypnotism and telepathy. To extend Pick’s analyses,…
Rethinking Harlow Gale
Harlow Gale is often depicted as the first experimentalist in advertising thought. This positioning elides influences which impacted upon his thinking. In this article, we outline Gale’s involvement with psychical research and its implications for advertising. These narratives are situated within a genealogy of subliminal processes across advertising and marketing theory from the late nineteenth century through to social cognition studies today. …
The Routledge Companion to Critical Marketing
Political science (8 works) · Sociology (7 works) · Law (6 works) · Politics (6 works) · Epistemology (5 works) · Philosophy (5 works) · Aesthetics (3 works) · Art (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Management and Marketing Education (3 works)