The development of marketing management
The case of the USA c. 1910–1940
Bibliographic Data
| ID | 8419338 |
|---|---|
| Authors | Mark Tadajewski (0000-0003-0879-272X, University of Leicester, corresponding author) |
| Year | 2010 |
| Volume | 52 |
| Issue | 4 |
| Pages | 679-682 |
| Publication date | 2010-07-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Business History (JOURNAL) |
| Journal identifiers | ISSN: 0007-6791 • E-ISSN: 1743-7938 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/00076791003765099 |
| OpenAlex | W2139951423 |
| Language | EN |
The development of marketing management: the case of the USA c. 1910–1940, by Kazuo Usui, Aldershot, Ashgate, 2008, 178 pp., illus., £55.00 (hardback), ISBN 0-7546-0606-6 Motivating this book is Us
Business · Business history · Economic history · Political science · History · Management and Marketing Education · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |