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Mai Nguyen-Phuong-Mai

Biographic Data

ID6449088
NAMEMai Nguyen-Phuong-Mai
GIVEN NAMESMai
FAMILY NAMENguyen-Phuong-Mai
SIGNATURENGUYEN-PHUONG-MAI M
AFFILIATIONSAmsterdam University of Applied Sciences
VERIFIEDNo
TOTAL WORKS8
TOTAL CITATIONS3
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR2014
LATEST PUBLICATION YEAR2021
H-INDEX1
  • Not ‘culture’ as Hofstede assumed, but ‘context’ is the software of the mind

    Open Access•Mai Nguyen-Phuong-Mai•ARTICLE•Training, Language and Culture•2021

    This paper reviews and discusses the neuroscience of a dynamic, contextual and polycultural self. Advances in neuro-science suggests that: (1) the brain can acquire contradictory cultural systems at the same time; (2) all three groups of bi/multi/ and mono-cultural individuals can activate corresponding cultural patterns of the self, based on the cultural cues given in a specific cultural context; (3) individuals may be born with some genetic pre…

  • Fear-Free Cross-Cultural Communication

    Open Access•Mai Nguyen-Phuong-Mai•ARTICLE•Frontiers in Communication•2020

    In cross-cultural communication and adjunct disciplines such as cross-cultural management and international business, there is a negativity bias of seeing cultural differences as a source of potential issues. The emergence of Positive Organizational Scholarship (POS) questions this problem-focused approach. This paper contributes to the ongoing discussion from neuroscience’s perspectives in several ways. Firstly, it provides a neurological look a…

  • Culturally appropriate face strategies in cooperative learning with insight from cultural neuroscience

    Mai Nguyen-Phuong-Mai•ARTICLE•Comparative Education•2018•References: 22

    Face, understood as public image, exerts critical influence on interpersonal communication. Incorporating insight from cultural neuroscience, a number of potential mismatches with regard to facework are revealed when methodologies originated from the West are applied in a different context. This paper examines culturally appropriate face strategies in cooperative learning among Vietnamese learners. Our results show that discussion outcomes increa…

  • Intercultural Communication

    Mai Nguyen-Phuong-Mai•BOOK•Intercultural Communication : An…•2017

  • Intercultural Communication

    Mai Nguyen-Phuong-Mai•BOOK•Intercultural Communication : An…•2017

  • The Survival of the Most Cultured

    Open Access•Mai Nguyen-Phuong-Mai•CHAPTER•Intercultural Communication : An…•2017

  • A critical analysis of cultural metaphors and static cultural frameworks with insight from cultural neuroscience and evolutionary biology

    Open Access•Mai Nguyen-Phuong-Mai•ARTICLE•Cross Cultural & Strategic…•2017•Cited by: 3•References: 19

    Purpose The purpose of this paper is to conduct a critical analysis to address cultural metaphors – a much overlooked aspect of cross-cultural studies. Mainstream cultural metaphors (e.g. the iceberg, the software of the mind, the onion, and the distance) are not only limited in number, but are also overwhelmingly based on the static paradigm – as opposed to the dynamic paradigm that is often sidelined in academic discourse. Design/methodology/ap…

  • Revisiting Facework with a new analysis instrument Face strategies and face negotiation in intercultural communication

    Open Access•Mai Nguyen-Phuong-Mai, Cees Terlouw et al.•ARTICLE•Journal of Intercultural…•2014•References: 15

    This paper introduces the Analysis Framework of Face Interaction (AFFI) which is developed based on a new face dimension termed Face Confirmation − Face Confrontation at two levels: Individual level within the group and Collective level between groups. This proposed framework of face analysis reveals a dearth of research on face confrontation as essential communication strategies. It also points out how the mainstream research on facework has bee…

  • A critical analysis of cultural metaphors and static cultural frameworks with insight from cultural neuroscience and evolutionary biology

    Open Access•Mai Nguyen-Phuong-Mai•ARTICLE•Cross Cultural & Strategic…•2017•Cited by: 3•References: 19

    Purpose The purpose of this paper is to conduct a critical analysis to address cultural metaphors – a much overlooked aspect of cross-cultural studies. Mainstream cultural metaphors (e.g. the iceberg, the software of the mind, the onion, and the distance) are not only limited in number, but are also overwhelmingly based on the static paradigm – as opposed to the dynamic paradigm that is often sidelined in academic discourse. Design/methodology/ap…

  • Revisiting Facework with a new analysis instrument Face strategies and face negotiation in intercultural communication

    Open Access•Mai Nguyen-Phuong-Mai, Cees Terlouw et al.•ARTICLE•Journal of Intercultural…•2014•References: 15

    This paper introduces the Analysis Framework of Face Interaction (AFFI) which is developed based on a new face dimension termed Face Confirmation − Face Confrontation at two levels: Individual level within the group and Collective level between groups. This proposed framework of face analysis reveals a dearth of research on face confrontation as essential communication strategies. It also points out how the mainstream research on facework has bee…

  • Intercultural Communication

    Mai Nguyen-Phuong-Mai•BOOK•Intercultural Communication : An…•2017

  • Intercultural Communication

    Mai Nguyen-Phuong-Mai•BOOK•Intercultural Communication : An…•2017

  • The Survival of the Most Cultured

    Open Access•Mai Nguyen-Phuong-Mai•CHAPTER•Intercultural Communication : An…•2017

  • A critical analysis of cultural metaphors and static cultural frameworks with insight from cultural neuroscience and evolutionary biology

    Open Access•Mai Nguyen-Phuong-Mai•ARTICLE•Cross Cultural & Strategic…•2017•Cited by: 3•References: 19

    Purpose The purpose of this paper is to conduct a critical analysis to address cultural metaphors – a much overlooked aspect of cross-cultural studies. Mainstream cultural metaphors (e.g. the iceberg, the software of the mind, the onion, and the distance) are not only limited in number, but are also overwhelmingly based on the static paradigm – as opposed to the dynamic paradigm that is often sidelined in academic discourse. Design/methodology/ap…

  • Culturally appropriate face strategies in cooperative learning with insight from cultural neuroscience

    Mai Nguyen-Phuong-Mai•ARTICLE•Comparative Education•2018•References: 22

    Face, understood as public image, exerts critical influence on interpersonal communication. Incorporating insight from cultural neuroscience, a number of potential mismatches with regard to facework are revealed when methodologies originated from the West are applied in a different context. This paper examines culturally appropriate face strategies in cooperative learning among Vietnamese learners. Our results show that discussion outcomes increa…

  • Fear-Free Cross-Cultural Communication

    Open Access•Mai Nguyen-Phuong-Mai•ARTICLE•Frontiers in Communication•2020

    In cross-cultural communication and adjunct disciplines such as cross-cultural management and international business, there is a negativity bias of seeing cultural differences as a source of potential issues. The emergence of Positive Organizational Scholarship (POS) questions this problem-focused approach. This paper contributes to the ongoing discussion from neuroscience’s perspectives in several ways. Firstly, it provides a neurological look a…

  • Not ‘culture’ as Hofstede assumed, but ‘context’ is the software of the mind

    Open Access•Mai Nguyen-Phuong-Mai•ARTICLE•Training, Language and Culture•2021

    This paper reviews and discusses the neuroscience of a dynamic, contextual and polycultural self. Advances in neuro-science suggests that: (1) the brain can acquire contradictory cultural systems at the same time; (2) all three groups of bi/multi/ and mono-cultural individuals can activate corresponding cultural patterns of the self, based on the cultural cues given in a specific cultural context; (3) individuals may be born with some genetic pre…

Psychology (6 works) · Epistemology (5 works) · Sociology (5 works) · Social Psychology (4 works) · Social science (4 works) · Cognitive science (3 works) · Cultural Differences and Values (3 works) · Cultural neuroscience (3 works) · Neuroscience (3 works) · Anthropology (2 works)

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