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Madhura Rao

Biographic Data

ID6459946
NAMEMadhura Rao
GIVEN NAMESMadhura
FAMILY NAMERao
SIGNATURERAO M
AFFILIATIONSVrije Universiteit Amsterdam
ORCID0000-0001-5617-9693
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS1
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Taking cognisance of women’s domestic foodwork in the debate on ultra-processed foods

    Open Access•Madhura Rao, Belen Beltramo et al.•ARTICLE•Critical Public Health•2026

    This commentary discusses contemporary debates on ultra-processed foods (UPFs) by foregrounding the largely invisible domain of domestic foodwork. While public health discourse has centred on the nutritional and epidemiological implications of UPF consumption, far less attention has been directed toward the social organisation of the labour required to adopt alternatives. We argue that policy measures designed to reduce UPF consumption through be…

  • Holding Retail Corporations Accountable for Food Waste

    Open Access•Madhura Rao, Nadia Bernaz et al.•ARTICLE•Journal of Business Ethics•2024

    Retail corporations orchestrate much of what happens in today’s food supply chains. From setting sky-high cosmetic standards for fresh produce to bundling off close-to-expiry products at discounted prices, retail’s contribution to food waste often extends beyond its in-store numbers. By occupying a powerful position in a globalised food system, these corporations enable chronic overproduction and consequently, the removal of surplus food from sup…

  • What does it take to close the loop? Lessons from a successful citrus waste valorisation business

    Open Access•Madhura Rao, Lea Bilić et al.•ARTICLE•British Food Journal•2024

    Purpose In this case study, we examine how a citrus peel valorising company based in the Netherlands was able to adopt a circular business model while navigating regulatory, managerial, and supply chain-related barriers. Design/methodology/approach In-depth, semi-structured interviews with key personnel in the company, notes from field observations, photographs of the production process, and documents from a legal judgement served as data for thi…

  • Small wins in practice

    Open Access•Madhura Rao, Jonathan Luger et al.•ARTICLE•Food Policy•2024•Cited by: 1•References: 8

    Small, incremental changes often go unnoticed in systems transformation processes. • The Small Wins Framework assess the transformative potential of such progress. • Small wins may manifest differently in different geographical and social contexts. • Social, political, and economic shocks seen as accelerators of change. • Applied framework likely to be more effective as a reflexive monitoring tool. In this study, we examine how 16 initiatives acr…

  • Small wins in practice

    Open Access•Madhura Rao, Jonathan Luger et al.•ARTICLE•Food Policy•2024•Cited by: 1•References: 8

    Small, incremental changes often go unnoticed in systems transformation processes. • The Small Wins Framework assess the transformative potential of such progress. • Small wins may manifest differently in different geographical and social contexts. • Social, political, and economic shocks seen as accelerators of change. • Applied framework likely to be more effective as a reflexive monitoring tool. In this study, we examine how 16 initiatives acr…

  • Holding Retail Corporations Accountable for Food Waste

    Open Access•Madhura Rao, Nadia Bernaz et al.•ARTICLE•Journal of Business Ethics•2024

    Retail corporations orchestrate much of what happens in today’s food supply chains. From setting sky-high cosmetic standards for fresh produce to bundling off close-to-expiry products at discounted prices, retail’s contribution to food waste often extends beyond its in-store numbers. By occupying a powerful position in a globalised food system, these corporations enable chronic overproduction and consequently, the removal of surplus food from sup…

  • What does it take to close the loop? Lessons from a successful citrus waste valorisation business

    Open Access•Madhura Rao, Lea Bilić et al.•ARTICLE•British Food Journal•2024

    Purpose In this case study, we examine how a citrus peel valorising company based in the Netherlands was able to adopt a circular business model while navigating regulatory, managerial, and supply chain-related barriers. Design/methodology/approach In-depth, semi-structured interviews with key personnel in the company, notes from field observations, photographs of the production process, and documents from a legal judgement served as data for thi…

  • Small wins in practice

    Open Access•Madhura Rao, Jonathan Luger et al.•ARTICLE•Food Policy•2024•Cited by: 1•References: 8

    Small, incremental changes often go unnoticed in systems transformation processes. • The Small Wins Framework assess the transformative potential of such progress. • Small wins may manifest differently in different geographical and social contexts. • Social, political, and economic shocks seen as accelerators of change. • Applied framework likely to be more effective as a reflexive monitoring tool. In this study, we examine how 16 initiatives acr…

  • Taking cognisance of women’s domestic foodwork in the debate on ultra-processed foods

    Open Access•Madhura Rao, Belen Beltramo et al.•ARTICLE•Critical Public Health•2026

    This commentary discusses contemporary debates on ultra-processed foods (UPFs) by foregrounding the largely invisible domain of domestic foodwork. While public health discourse has centred on the nutritional and epidemiological implications of UPF consumption, far less attention has been directed toward the social organisation of the labour required to adopt alternatives. We argue that policy measures designed to reduce UPF consumption through be…

Business (3 works) · Economics (2 works) · Food Waste Reduction and Sustainability (2 works) · Marketing (2 works) · Organic Food and Agriculture (2 works) · Political science (2 works) · Public relations (2 works) · Sociology (2 works) · Sustainable Supply Chain Management (2 works) · Accountability (1 works)

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