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What does it take to close the loop? Lessons from a successful citrus waste valorisation business

Bibliographic Data

ID21295887
AuthorsMadhura Rao (0000-0001-5617-9693, Maastricht University, corresponding author), Lea Bilić, Lea Galunić Bilić (0000-0002-2840-5734, Maastricht University), Aalt Bast (0000-0002-5383-2789, Maastricht University), Alie de Boer (0000-0002-6500-4649, Maastricht University)
Year2024
Volume126
Issue13
Pages143-161
Publication date2024-12-16
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBritish Food Journal (JOURNAL)
Journal identifiersISSN: 0007-070X • E-ISSN: 1758-4108
PublisherEmerald (PUBLISHER)
DOI10.1108/bfj-08-2023-0700
OpenAlexW4392558414
LanguageEN
Citations received3
References cited56

Purpose In this case study, we examine how a citrus peel valorising company based in the Netherlands was able to adopt a circular business model while navigating regulatory, managerial, and supply chain-related barriers. Design/methodology/approach In-depth, semi-structured interviews with key personnel in the company, notes from field observations, photographs of the production process, and documents from a legal judgement served as data for this single, qualitative case study. Data were coded inductively using the in vivo technique and were further developed into four themes and a case description. Findings Results from our study indicate that the regulatory and political contexts in the Netherlands were critical to the company’s success. Like in the case of most fruitful industrial symbioses, partnerships founded on mutual trust and economically appealing value propositions played a crucial role in ensuring commercial viability. Collaborating with larger corporations and maintaining transparent communication with stakeholders were also significant contributing factors. Lastly, employees’ outlook towards circularity combined with their willingness to learn new skills were important driving factors as well. Originality/value In addition to expanding the scholarship on the adoption of circular business models, this research offers novel insights to policymakers and practitioners. It provides empirical evidence regarding the importance of public awareness, adaptable legislation, and harmonised policy goals for supporting sustainable entrepreneurship in the circular economy

Business · Business model · Circular economy · Entrepreneurship · Judgement · Knowledge management · Legislation · Originality · Political science · Public relations · Qualitative research · Relevance (law) · Sociology · Sustainability · Value (mathematics) · Computer Science · Environmental Sustainability in Business · Marketing · Service and Product Innovation · Sustainable Supply Chain Management

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    Open Access•Rodrigo Salvador, Antonio Carlos De Francisco•Sustainable Development•2025

  • Exploring circular economy opportunities through industrial symbiosis in the coffee shop industries of emerging economies

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    Michalis Hadjikakou, Nicholas Bowles et al.•2023

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Unique citing works3
Citations per year3
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2

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