Natàlia Lozano-Monterrubio
Biographic Data
| ID | 6460026 |
|---|---|
| NAME | Natàlia Lozano-Monterrubio |
| GIVEN NAMES | Natàlia |
| FAMILY NAME | Lozano-Monterrubio |
| SIGNATURE | LOZANO-MONTERRUBIO N |
| AFFILIATIONS | Universitat Rovira i Virgili |
| ORCID | 0000-0001-9848-0257 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 10 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Escape rooms como metodología educativa para combatir la desinformación en alumnos de primaria y secundaria: El caso de Learn to Escape
Introducción: El desorden informativo influye en la salud de la opinión pública de los países democráticos. Para combatirlo, en los últimos años han surgido numerosas iniciativas en el campo de la Alfabetización Mediática e Informacional (AMI). Paralelamente, el auge de metodologías gamificadas ha propiciado la creación de propuestas ludificadas como los escape room educativos, una metodología inmersiva que permite abordar temas complejos de form…
The image of Barcelona in Online Travel Reviews during 2017 Catalan independence process
Since the emergence of Online Travel Reviews (OTRs), the collective co-creation of a destination brand image has been more evident than ever before. Stories and emotions expressed in these platforms by experienced tourists can significantly influence other users’ intention to visit. This study explores the extent to which political matters like the incidents that occurred during the last quarter of 2017 related with the Catalan independence proce…
Som la Pera: How to develop a social marketing and public relations campaign to prevent obesity among teenagers in Catalonia
Som la Pera is a public communication campaign for the prevention of obesity and the promotion of healthy lifestyles among teenagers, launched in May 2014 in Reus (Catalonia, Spain). The campaign is linked to the EU-funded project EYTO, and establishes consistent bridges between public relations and social marketing. This article argues that although these fields have traditionally been wary of each other, both have complementary aspects such as …
Social media as a useful tool in food risk and benefit communication? A strategic orientation approach
Food safety agencies’ challenge: Is social media the definitive communicative solution
This article offers an approach to how food safety agencies are adapting their communication strategies to social media. Mass media has been largely used by public health communicators to promote health risks and benefits of food products since the 1970s. These practices have caused frequent clashes between scientists and journalists as a result of different priorities and working logics of the two communities. However, the emergence of Web 2.0 a…
Comunicación de riesgos y seguridad alimentaria en la era 2.0
In recent decades, after several crises, the communication of risk has acquired special importance for those responsible for food safety. Public distrust has led the EU to base their communications strategy on scientific information. In spite of the institutionalization and professionalization of risk communication, the results have not been those foreseen in the new media environment. The explosion of social media or web 2.0 has created digital …
Recommendation culture’s influence on the promotional communication of Spanish autonomous community brands
The irruption of social media in the tourism sector has transformed the way people plan their trips. Nowadays users can experience their stay before going to the destination by watching other tourists’ videos, reading others’ referrals before booking a hotel, and making enquiries about the must-sees of a region. These user-generated content websites have promoted the appearance of a new recommendation culture. This new communicative sphere has ha…
Interview with David L. Altheide
David L. Altheide is a sociology professor at Arizona State University. His main research interest is the role of the mass media in the dissemination of discourses on fear and risk to control the population. The following interview, which was held at the beginning of October 2010 at the opening ceremony for the Master's in Political, Institutional and Corporate Communication in Crisis and Risk Environments offered by Universitat Rovira i Virgili …
Social media as a useful tool in food risk and benefit communication? A strategic orientation approach
The image of Barcelona in Online Travel Reviews during 2017 Catalan independence process
Since the emergence of Online Travel Reviews (OTRs), the collective co-creation of a destination brand image has been more evident than ever before. Stories and emotions expressed in these platforms by experienced tourists can significantly influence other users’ intention to visit. This study explores the extent to which political matters like the incidents that occurred during the last quarter of 2017 related with the Catalan independence proce…
Som la Pera: How to develop a social marketing and public relations campaign to prevent obesity among teenagers in Catalonia
Som la Pera is a public communication campaign for the prevention of obesity and the promotion of healthy lifestyles among teenagers, launched in May 2014 in Reus (Catalonia, Spain). The campaign is linked to the EU-funded project EYTO, and establishes consistent bridges between public relations and social marketing. This article argues that although these fields have traditionally been wary of each other, both have complementary aspects such as …
Recommendation culture’s influence on the promotional communication of Spanish autonomous community brands
The irruption of social media in the tourism sector has transformed the way people plan their trips. Nowadays users can experience their stay before going to the destination by watching other tourists’ videos, reading others’ referrals before booking a hotel, and making enquiries about the must-sees of a region. These user-generated content websites have promoted the appearance of a new recommendation culture. This new communicative sphere has ha…
Interview with David L. Altheide
David L. Altheide is a sociology professor at Arizona State University. His main research interest is the role of the mass media in the dissemination of discourses on fear and risk to control the population. The following interview, which was held at the beginning of October 2010 at the opening ceremony for the Master's in Political, Institutional and Corporate Communication in Crisis and Risk Environments offered by Universitat Rovira i Virgili …
Comunicación de riesgos y seguridad alimentaria en la era 2.0
In recent decades, after several crises, the communication of risk has acquired special importance for those responsible for food safety. Public distrust has led the EU to base their communications strategy on scientific information. In spite of the institutionalization and professionalization of risk communication, the results have not been those foreseen in the new media environment. The explosion of social media or web 2.0 has created digital …
Food safety agencies’ challenge: Is social media the definitive communicative solution
This article offers an approach to how food safety agencies are adapting their communication strategies to social media. Mass media has been largely used by public health communicators to promote health risks and benefits of food products since the 1970s. These practices have caused frequent clashes between scientists and journalists as a result of different priorities and working logics of the two communities. However, the emergence of Web 2.0 a…
Social media as a useful tool in food risk and benefit communication? A strategic orientation approach
Som la Pera: How to develop a social marketing and public relations campaign to prevent obesity among teenagers in Catalonia
Som la Pera is a public communication campaign for the prevention of obesity and the promotion of healthy lifestyles among teenagers, launched in May 2014 in Reus (Catalonia, Spain). The campaign is linked to the EU-funded project EYTO, and establishes consistent bridges between public relations and social marketing. This article argues that although these fields have traditionally been wary of each other, both have complementary aspects such as …
The image of Barcelona in Online Travel Reviews during 2017 Catalan independence process
Since the emergence of Online Travel Reviews (OTRs), the collective co-creation of a destination brand image has been more evident than ever before. Stories and emotions expressed in these platforms by experienced tourists can significantly influence other users’ intention to visit. This study explores the extent to which political matters like the incidents that occurred during the last quarter of 2017 related with the Catalan independence proce…
Escape rooms como metodología educativa para combatir la desinformación en alumnos de primaria y secundaria: El caso de Learn to Escape
Introducción: El desorden informativo influye en la salud de la opinión pública de los países democráticos. Para combatirlo, en los últimos años han surgido numerosas iniciativas en el campo de la Alfabetización Mediática e Informacional (AMI). Paralelamente, el auge de metodologías gamificadas ha propiciado la creación de propuestas ludificadas como los escape room educativos, una metodología inmersiva que permite abordar temas complejos de form…
Political science (7 works) · Public relations (6 works) · Business (5 works) · Social media (4 works) · Sociology (4 works) · Advertising (3 works) · Computer Science (3 works) · Economics (3 works) · Marketing (3 works) · Medicine (3 works)