Som la Pera
How to develop a social marketing and public relations campaign to prevent obesity among teenagers in Catalonia
Bibliographic Data
| ID | 12928359 |
|---|---|
| Authors | Natàlia Lozano-Monterrubio (0000-0001-9848-0257, Universitat Rovira i Virgili, corresponding author), Jordi Prades‐Tena (0000-0001-5131-127X, Universitat Rovira i Virgili), Muriel Montagut (0000-0002-0270-9983, Universitat Rovira i Virgili) |
| Year | 2015 |
| Volume | 7 |
| Issue | 2 |
| Pages | 251-259 |
| Publication date | 2015-10-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Catalan Journal of Communication & Cultural Studies (JOURNAL) |
| Journal identifiers | ISSN: 1757-1898 • E-ISSN: 1757-1901 |
| Publisher | Intellect (PUBLISHER • GB) |
| DOI | 10.1386/cjcs.7.2.251_1 |
| OpenAlex | W2509952311 |
| Language | EN |
| Citations received | 1 |
Som la Pera is a public communication campaign for the prevention of obesity and the promotion of healthy lifestyles among teenagers, launched in May 2014 in Reus (Catalonia, Spain). The campaign is linked to the EU-funded project EYTO, and establishes consistent bridges between public relations and social marketing. This article argues that although these fields have traditionally been wary of each other, both have complementary aspects such as interventions that encourage behavioural changes regarding sociocultural contexts. These contact points especially occur in health promotion campaigns
Health promotion · Obesity · Political science · Politics · Promotion (chess · Psychological intervention · Public health · Public health interventions · Public relations · Social marketing · Sociocultural evolution · Sociology · Communication and COVID-19 Impact · Medicine · Nursing
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,17 |
| Citation span | 2020 - 2020 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |