Bianca Grohmann
Biographic Data
| ID | 6465027 |
|---|---|
| NAME | Bianca Grohmann |
| GIVEN NAMES | Bianca |
| FAMILY NAME | Grohmann |
| SIGNATURE | GROHMANN B |
| AFFILIATIONS | Concordia University |
| ORCID | 0000-0001-7859-2454 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Confronting climate crisis through corporate narratives: The fairy tale in LVMH’s 2020 and 2021 social and environmental responsibility reports
Situated in the context of the climate crisis this research examines the LVMH Corporation’s 2020 and 2021 Social and Environmental Responsibility Reports through the lens of the narrative structure found in fairy tales. Central characters and the trajectory of the narrative are consistent with this literary form, and counter narratives that provide context to the corporate narrative also emerge. This analysis suggests the significance of narrativ…
Brand authenticity: An integrative framework and measurement scale
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
This article reports the development and validation of a parsimonious, generalizable scale that measures the hedonic and utilitarian dimensions of consumer attitudes toward product categories and different brands within categories. The hedonic/utilitarian (HED/UT) scale includes ten semantic differential response items, five of which refer to the hedonic dimension and five of which refer to the utilitarian dimension of consumer attitudes. The aut…
No prominent works on this page.
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
This article reports the development and validation of a parsimonious, generalizable scale that measures the hedonic and utilitarian dimensions of consumer attitudes toward product categories and different brands within categories. The hedonic/utilitarian (HED/UT) scale includes ten semantic differential response items, five of which refer to the hedonic dimension and five of which refer to the utilitarian dimension of consumer attitudes. The aut…
Brand authenticity: An integrative framework and measurement scale
Confronting climate crisis through corporate narratives: The fairy tale in LVMH’s 2020 and 2021 social and environmental responsibility reports
Situated in the context of the climate crisis this research examines the LVMH Corporation’s 2020 and 2021 Social and Environmental Responsibility Reports through the lens of the narrative structure found in fairy tales. Central characters and the trajectory of the narrative are consistent with this literary form, and counter narratives that provide context to the corporate narrative also emerge. This analysis suggests the significance of narrativ…
Consumer Behavior in Brand Consumption and Identification (3 works) · Business (2 works) · Computer Science (2 works) · Customer Service Quality and Loyalty (2 works) · Psychology (2 works) · Scale (ratio) (2 works) · Social Psychology (2 works) · Advertising (1 works) · Brand Engagement (1 works) · Brand experience (1 works)