Confronting climate crisis through corporate narratives
The fairy tale in LVMH’s 2020 and 2021 social and environmental responsibility reports
Bibliographic Data
| ID | 13014196 |
|---|---|
| Authors | Annamma Joy (0000-0003-1500-9078, University of British Columbia), Joanne Roberts (0000-0001-5337-1698, University of Southampton, corresponding author), Bianca Grohmann (0000-0001-7859-2454, Concordia University), Camilo Pena (0000-0002-3208-9885, University of Bath) |
| Year | 2023 |
| Volume | 10 |
| Issue | 1-2 |
| Pages | 81-118 |
| Publication date | 2023-05-04 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Luxury (BOOK_SERIES) |
| Journal identifiers | ISSN: 2051-1817 • E-ISSN: 2051-1825 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/20511817.2023.2280321 |
| OpenAlex | W4389619397 |
| Language | EN |
| References cited | 47 |
Situated in the context of the climate crisis this research examines the LVMH Corporation’s 2020 and 2021 Social and Environmental Responsibility Reports through the lens of the narrative structure found in fairy tales. Central characters and the trajectory of the narrative are consistent with this literary form, and counter narratives that provide context to the corporate narrative also emerge. This analysis suggests the significance of narratives to corporate communications, their application extending beyond the brand communication or user-generated content generally investigated in the marketing and consumer research literature. Moreover, the article elaborates on how luxury corporations, like LVMH, communicate their efforts to counter climate crisis in ways that meet the expectations of stakeholders, especially investors and consumers. The findings have implications for future research on how narratives impact stakeholder perceptions of luxury corporations
Business · Context (archaeology · Corporate governance · Corporate social responsibility · Corporation · Crisis communication · Literature · Narrative · Narrative inquiry · Political science · Public relations · Situated · Sociology · Stakeholder · Consumer Behavior in Brand Consumption and Identification · History · Law · Media Influence and Health · Public Relations and Crisis Communication · Finance
The Cambridge Companion to Narrative
An Introduction to Narratology
Narratives in Social Science Research
Storytelling in Organizations
Narrative Processing
Morphology of the Folktale
The Effect of Affect
The Dialogic Imagination
Hijacking the Fairy Tale
Why it Matters How We Frame the Environment
What’s the story, allegory
History as Luxury Brand Enhancement
A critical appraisal of Sustainable Consumption and Production research
What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews
Political discussion and debate in narrative time
Sympathy and Empathy
The Pursuit of Signs
The Extended Transportation-Imagery Model
Self-Referencing and Persuasion
| Citation velocity | historical |
|---|---|
| Highly cited | No |