Fanny Fong Yee Chan
Biographic Data
| ID | 6465190 |
|---|---|
| NAME | Fanny Fong Yee Chan |
| GIVEN NAMES | Fanny Fong Yee |
| FAMILY NAME | Chan |
| SIGNATURE | CHAN F F Y |
| AFFILIATIONS | Hang Seng University of Hong Kong |
| ORCID | 0000-0002-5801-3029 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 1 |
Revisiting trust in the digital era
Purpose With the prevailing use of online communication platforms, this study revisits the definitions of trust in an online context. By exploring organizational online communications from a practitioners' perspective, a conceptual framework that illustrates the nature of trust and its relationship with dialogic communication between organizations and organizations' stakeholders in the digital era is proposed. Design/methodology/approach A total …
Consumer Recall and Recognition Of Co-Appearing Brands in TV Media
The proliferation of brand integrations has led to a phenomenon of brand co-appearance that research has not examined. Building on research in joint promotion and concept combinations, the current study adopts an information-processing framework to explore the mental representations ( i.e. memory encoding and retrieval of branded products) co-appearing on television programs. Four experimental studies were conducted with college students and the …
Exploring market-oriented relations in the digital era
Purpose Market-oriented relations has been regarded as a kind of public relations practices widely performed by the practitioners of public relations and marketing. This study attempts to discuss market-oriented relations in the digital era in which public relations and marketing practitioners' involvement in managing market-oriented relations was simultaneously related to their perceptions of interactivity effects, value of public relations and …
The use of humor in television advertising in Hong Kong
The use of humor in advertising has been well researched in Western countries. However, the study of it in Chinese societies is still in its infancy. This study aims to investigate the utilization of humor in Hong Kong television advertising. A total of 356 television commercials shown between February and May 2004 were content analyzed. Using Kelly and Solomon's (Journal of Advertising 4: 31–35, 1975) classification of humor advertising, it was …
The use of humor in television advertising in Hong Kong
The use of humor in advertising has been well researched in Western countries. However, the study of it in Chinese societies is still in its infancy. This study aims to investigate the utilization of humor in Hong Kong television advertising. A total of 356 television commercials shown between February and May 2004 were content analyzed. Using Kelly and Solomon's (Journal of Advertising 4: 31–35, 1975) classification of humor advertising, it was …
The use of humor in television advertising in Hong Kong
The use of humor in advertising has been well researched in Western countries. However, the study of it in Chinese societies is still in its infancy. This study aims to investigate the utilization of humor in Hong Kong television advertising. A total of 356 television commercials shown between February and May 2004 were content analyzed. Using Kelly and Solomon's (Journal of Advertising 4: 31–35, 1975) classification of humor advertising, it was …
Exploring market-oriented relations in the digital era
Purpose Market-oriented relations has been regarded as a kind of public relations practices widely performed by the practitioners of public relations and marketing. This study attempts to discuss market-oriented relations in the digital era in which public relations and marketing practitioners' involvement in managing market-oriented relations was simultaneously related to their perceptions of interactivity effects, value of public relations and …
Revisiting trust in the digital era
Purpose With the prevailing use of online communication platforms, this study revisits the definitions of trust in an online context. By exploring organizational online communications from a practitioners' perspective, a conceptual framework that illustrates the nature of trust and its relationship with dialogic communication between organizations and organizations' stakeholders in the digital era is proposed. Design/methodology/approach A total …
Consumer Recall and Recognition Of Co-Appearing Brands in TV Media
The proliferation of brand integrations has led to a phenomenon of brand co-appearance that research has not examined. Building on research in joint promotion and concept combinations, the current study adopts an information-processing framework to explore the mental representations ( i.e. memory encoding and retrieval of branded products) co-appearing on television programs. Four experimental studies were conducted with college students and the …
Business (3 works) · Political science (3 works) · Psychology (3 works) · Advertising (2 works) · Computer Science (2 works) · Marketing (2 works) · Originality (2 works) · Public relations (2 works) · Public Relations and Crisis Communication (2 works) · Qualitative research (2 works)