Nicholas O’Shaughnessy
Biographic Data
| ID | 6465348 |
|---|---|
| NAME | Nicholas O’Shaughnessy |
| GIVEN NAMES | Nicholas |
| FAMILY NAME | O’Shaughnessy |
| SIGNATURE | O’SHAUGHNESSY N |
| AFFILIATIONS | Queen Mary University of London |
| VERIFIED | No |
| TOTAL WORKS | 21 |
| TOTAL CITATIONS | 32 |
| AUTHOR COUNT | 21 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1985 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 4 |
The Dynamic Interplay of Hope vs Fear Appeals in a Referendum Context
This article makes a contribution by articulating, for the first time, how hope and fear appeals were constructed as a rhetorical media device in a political advertising campaign context, specifically the 2014 Scottish independence referendum. Based on a qualitative content analysis of both sides' campaigning materials, an understanding of the fluid, responsive and symbiotic nature of these emotional appeals and how they are utilized against the …
Political Marketing and Propaganda: Uses, Abuses, Misuses
Although previous issues of well-respected marketing journals (e.g., Revue Française du Marketing, Psychology & Marketing, Journal of Marketing Management, European Journal of Marketing) have focused on political marketing, and although there are now journals which regularly publish papers on political marketing including, of course, this one and the Journal of Public Affairs, none has focused exclusively on how the techniques developed for use i…
Political Marketing: Theory and Concepts
Written by authoritative figures in the field, this textbook provides an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing
Political Marketing Orientation: Confusions, Complications, and Criticisms
In this article, we seek to distinguish between two concepts often conflated in the literature: political market orientation and political marketing orientation. In the discussion, we focus specifically on voters rather than other actors in the political sphere such as competing parties, party members, the media, and lobby groups due to the centrality of the electorate in the political marketing literature and in political practice. We identify f…
The death and life of propaganda
Selling Hitler: Propaganda and the Nazi brand
In this article we argue that Nazism functioned as a brand, and that this is key to our understanding of the extraordinary success of the Hitler regime in galvanising German public opinion. Nazis understood and manipulated the power of the brand, creating what amounts to a parallel universe of imagery and symbolism. The integuments of this brand strategy were the idea of Hitler himself and his projection, the stress on solidarity, the proclamatio…
Bush, Blair and Hitler? A review of comparative self‐presentation
This article (while emphatic in stressing the absence of any political or ethical connection between two recent governments, those of George W. Bush and Tony Blair, and one historic one, the genocidal empire of Adolf Hitler), argues that the Nazi regime did in fact anticipate many communications methods pursued subsequently. The Nazis sponsored a communications revolution. The conscious production of political imagery and tableaux, government via…
RAF and the battle of narratives
Theory and Concept Development in Political Marketing: Issues and an Agenda
In this article we argue that the state of theory and concept development in political marketing needs to be related to several epistemological as well as topical themes and issues. Seven meta-theoretical issues are discussed with regard to current theoretical position of political marketing research and some initial recommendations are made on how these issues can be developed further. The second part of the article focuses on topical aspects of…
Prolegomena to Theory and Concept Development in Political Marketing
The abuse of rhetoric
Weapons of Mass Seduction: Propaganda, Media and the Iraq War
(2004). Weapons of Mass Seduction. Journal of Political Marketing: Vol. 3, No. 4, pp. 79-104
Persuasion, Myth and Propaganda
(2004). Persuasion, Myth and Propaganda. Journal of Political Marketing: Vol. 3, No. 3, pp. 87-103
Politics and Propaganda: Weapons of Mass Seduction
Persuasion in Advertising
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers
The Limitations of Persuasion
(2003). The Limitations of Persuasion? Journal of Political Marketing: Vol. 2, No. 1, pp. 117-124
The symbolic state: A British experience
This paper aspires to introduce a new word into the political lexicon. It argues that Britain's ‘New’ Labour Government embodies a phenomenon for which the word ‘spin’ is descriptively inadequate. New Labour actually represents something much more radical and important than this—an entire regime whose core competence has lain in the generation of imagery. Its directors recognise that, in a sense, words speak louder than actions, and that the prod…
Selling Terror: The Visual Rhetoric of Osama Bin Laden
The Social Construction of Enmity
The Phenomenon of Political Marketing
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of
Money, mail and markets: Reflections on direct mail in American politics
Theory and Concept Development in Political Marketing: Issues and an Agenda
In this article we argue that the state of theory and concept development in political marketing needs to be related to several epistemological as well as topical themes and issues. Seven meta-theoretical issues are discussed with regard to current theoretical position of political marketing research and some initial recommendations are made on how these issues can be developed further. The second part of the article focuses on topical aspects of…
Political Marketing and Propaganda: Uses, Abuses, Misuses
Although previous issues of well-respected marketing journals (e.g., Revue Française du Marketing, Psychology & Marketing, Journal of Marketing Management, European Journal of Marketing) have focused on political marketing, and although there are now journals which regularly publish papers on political marketing including, of course, this one and the Journal of Public Affairs, none has focused exclusively on how the techniques developed for use i…
Selling Hitler: Propaganda and the Nazi brand
In this article we argue that Nazism functioned as a brand, and that this is key to our understanding of the extraordinary success of the Hitler regime in galvanising German public opinion. Nazis understood and manipulated the power of the brand, creating what amounts to a parallel universe of imagery and symbolism. The integuments of this brand strategy were the idea of Hitler himself and his projection, the stress on solidarity, the proclamatio…
The symbolic state: A British experience
This paper aspires to introduce a new word into the political lexicon. It argues that Britain's ‘New’ Labour Government embodies a phenomenon for which the word ‘spin’ is descriptively inadequate. New Labour actually represents something much more radical and important than this—an entire regime whose core competence has lain in the generation of imagery. Its directors recognise that, in a sense, words speak louder than actions, and that the prod…
Prolegomena to Theory and Concept Development in Political Marketing
Political Marketing Orientation: Confusions, Complications, and Criticisms
In this article, we seek to distinguish between two concepts often conflated in the literature: political market orientation and political marketing orientation. In the discussion, we focus specifically on voters rather than other actors in the political sphere such as competing parties, party members, the media, and lobby groups due to the centrality of the electorate in the political marketing literature and in political practice. We identify f…
The death and life of propaganda
The Dynamic Interplay of Hope vs Fear Appeals in a Referendum Context
This article makes a contribution by articulating, for the first time, how hope and fear appeals were constructed as a rhetorical media device in a political advertising campaign context, specifically the 2014 Scottish independence referendum. Based on a qualitative content analysis of both sides' campaigning materials, an understanding of the fluid, responsive and symbiotic nature of these emotional appeals and how they are utilized against the …
RAF and the battle of narratives
Persuasion, Myth and Propaganda
(2004). Persuasion, Myth and Propaganda. Journal of Political Marketing: Vol. 3, No. 3, pp. 87-103
Selling Terror: The Visual Rhetoric of Osama Bin Laden
Money, mail and markets: Reflections on direct mail in American politics
The Phenomenon of Political Marketing
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of
Selling Terror: The Visual Rhetoric of Osama Bin Laden
The Social Construction of Enmity
Persuasion in Advertising
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers
The Limitations of Persuasion
(2003). The Limitations of Persuasion? Journal of Political Marketing: Vol. 2, No. 1, pp. 117-124
The symbolic state: A British experience
This paper aspires to introduce a new word into the political lexicon. It argues that Britain's ‘New’ Labour Government embodies a phenomenon for which the word ‘spin’ is descriptively inadequate. New Labour actually represents something much more radical and important than this—an entire regime whose core competence has lain in the generation of imagery. Its directors recognise that, in a sense, words speak louder than actions, and that the prod…
Weapons of Mass Seduction: Propaganda, Media and the Iraq War
(2004). Weapons of Mass Seduction. Journal of Political Marketing: Vol. 3, No. 4, pp. 79-104
Persuasion, Myth and Propaganda
(2004). Persuasion, Myth and Propaganda. Journal of Political Marketing: Vol. 3, No. 3, pp. 87-103
Politics and Propaganda: Weapons of Mass Seduction
Theory and Concept Development in Political Marketing: Issues and an Agenda
In this article we argue that the state of theory and concept development in political marketing needs to be related to several epistemological as well as topical themes and issues. Seven meta-theoretical issues are discussed with regard to current theoretical position of political marketing research and some initial recommendations are made on how these issues can be developed further. The second part of the article focuses on topical aspects of…
Prolegomena to Theory and Concept Development in Political Marketing
The abuse of rhetoric
Bush, Blair and Hitler? A review of comparative self‐presentation
This article (while emphatic in stressing the absence of any political or ethical connection between two recent governments, those of George W. Bush and Tony Blair, and one historic one, the genocidal empire of Adolf Hitler), argues that the Nazi regime did in fact anticipate many communications methods pursued subsequently. The Nazis sponsored a communications revolution. The conscious production of political imagery and tableaux, government via…
RAF and the battle of narratives
Selling Hitler: Propaganda and the Nazi brand
In this article we argue that Nazism functioned as a brand, and that this is key to our understanding of the extraordinary success of the Hitler regime in galvanising German public opinion. Nazis understood and manipulated the power of the brand, creating what amounts to a parallel universe of imagery and symbolism. The integuments of this brand strategy were the idea of Hitler himself and his projection, the stress on solidarity, the proclamatio…
The death and life of propaganda
Political Marketing Orientation: Confusions, Complications, and Criticisms
In this article, we seek to distinguish between two concepts often conflated in the literature: political market orientation and political marketing orientation. In the discussion, we focus specifically on voters rather than other actors in the political sphere such as competing parties, party members, the media, and lobby groups due to the centrality of the electorate in the political marketing literature and in political practice. We identify f…
Political Marketing: Theory and Concepts
Written by authoritative figures in the field, this textbook provides an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing
Political Marketing and Propaganda: Uses, Abuses, Misuses
Although previous issues of well-respected marketing journals (e.g., Revue Française du Marketing, Psychology & Marketing, Journal of Marketing Management, European Journal of Marketing) have focused on political marketing, and although there are now journals which regularly publish papers on political marketing including, of course, this one and the Journal of Public Affairs, none has focused exclusively on how the techniques developed for use i…
The Dynamic Interplay of Hope vs Fear Appeals in a Referendum Context
This article makes a contribution by articulating, for the first time, how hope and fear appeals were constructed as a rhetorical media device in a political advertising campaign context, specifically the 2014 Scottish independence referendum. Based on a qualitative content analysis of both sides' campaigning materials, an understanding of the fluid, responsive and symbiotic nature of these emotional appeals and how they are utilized against the …
Political science (19 works) · Law (18 works) · Politics (17 works) · Law (14 works) · Sociology (14 works) · Business (11 works) · Public relations (8 works) · Economics (7 works) · Media studies (7 works) · Marketing (6 works)