Persuasion in Advertising

Bibliographic Data

ID19908596
AuthorsJohn O'Shaughnessy, John O'Shaugnessy, Nicholas O'Shaughnessy, Nicholas O’Shaughnessy
Year2003
Publication date2003-11-20
Open AccessNo
TypeBOOK
VenuePersuasion in Advertising (SOURCE_BOOK)
PublisherRoutledge (PUBLISHER • GB)
DOI10.4324/9780203299982
OpenAlexW4245561055
Open LibraryOL33698887M
ISBN9780203299982
LanguageEN
Citations received15

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

Advertising · Business · Persuasion · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Marketing and Advertising Strategies · Psychology · Social Psychology · Nonfiction · Persuasion (psychology) · Psychological aspects · Psychological aspects of Advertising · Sociology

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