Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years
An Integrative Framework
Bibliographic Data
| ID | 21423006 |
|---|---|
| Authors | Marla Royne Stafford (0000-0001-5978-9331, University of Nevada, Las Vegas, corresponding author), Charles R Taylor (0000-0003-2057-0345, Villanova University) |
| Year | 2022 |
| Volume | 51 |
| Issue | 5 |
| Pages | 624-642 |
| Publication date | 2022-10-20 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Advertising (JOURNAL) |
| Journal identifiers | ISSN: 0091-3367 • E-ISSN: 1557-7805 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/00913367.2022.2100526 |
| OpenAlex | W4291993675 |
| Language | EN |
| Citations received | 1 |
| References cited | 108 |
This article analyzes and integrates the 60 nominated articles for the best articles in the Journal of Advertising from its first 50 years, with a focus on the final 15 that were selected as the overall best articles. Hence, the purpose of this article is to highlight the contributions of these articles and their overall influence on advertising research. To this end, the authors synthesize these articles into an organizing framework that is used to analyze the contributions of this research collective. The framework also helps to understand distinct aspects of advertising and identify areas of research that can continue to build on the legacy of the contributions of these articles
Advertising · Advertising research · Business · Focus (optics) · Sociology · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Digital Marketing and Social Media
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The power of advertising in society
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The Journal of Advertising ’s Production and Dissemination of Advertising Knowledge
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Advertising Market Structure and Performance
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| Unique citing works | 1 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2023 - 2023 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |