The power of advertising in society
Does advertising help or hinder consumer well-being
Bibliographic Data
| ID | 21498088 |
|---|---|
| Authors | Marla Royne Stafford (0000-0001-5978-9331, University of Nevada, Las Vegas, corresponding author), Kathrynn Pounders (0000-0003-3897-4911, The University of Texas at Austin) |
| Year | 2021 |
| Volume | 40 |
| Issue | 4 |
| Pages | 487-490 |
| Publication date | 2021-05-19 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Advertising (JOURNAL) |
| Journal identifiers | ISSN: 0265-0487 • E-ISSN: 1759-3948 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02650487.2021.1893943 |
| OpenAlex | W3133690404 |
| Language | EN |
| Citations received | 7 |
| References cited | 3 |
Good marketers see consumers as complete human beings with all the dimensions real people have.Jonah SachsSince its inception, advertising has spawned criticism because of the questionable motivati
Advertising · Advertising campaign · Business · Criticism · Native advertising · Online advertising · Political science · The Internet · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Law · Marketing and Advertising Strategies · Marketing
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| Unique citing works | 7 |
|---|---|
| Citations per year | 1,75 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |