Anjali Bal
Biographic Data
| ID | 6465408 |
|---|---|
| NAME | Anjali Bal |
| GIVEN NAMES | Anjali |
| FAMILY NAME | Bal |
| SIGNATURE | BAL A |
| AFFILIATIONS | Simon Fraser University |
| VERIFIED | No |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 14 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 2 |
Special Issue: Marketing of the Arts and Public Affairs: Value from different perspectives
Journal of Public AffairsVolume 18, Issue 2 e1662 EDITORIAL Special Issue: Marketing of the Arts and Public Affairs: Value from different perspectives Anjali Bal, Corresponding Author Anjali Bal [email protected] Marketing Division, Babson College, Boston, Massachusetts, USA Correspondence Anjali Bal, Marketing Division, Babson College, Boston, MA, USA. Email: [email protected] for more papers by this authorLeyland Pitt, Leyland Pitt Beedie Sch…
Kony 2012: Mega Viral Politival Activism
Evaluating political party positioning over time: A proposed methodology
In this article, we propose a methodology in order to measure political positioning and constituent perception. Political leaders should be able to effectively define the distinctive characteristics of their political brand and to subsequently utilize the most appropriate mechanisms of communication to promote an accurate perception of political image in the market. The specific aim of this research is to explore interrelations between a politica…
Do good, goes bad, gets ugly: Kony 2012
With millions of videos with different messages uploaded per year, companies are increasingly looking for means of making their messages stand against competitors. A theory of viral marketing is used to analyze and understand the spread of—and reactions to—a controversial political mega‐viral video, Kony 2012 . Through this analysis, policy makers and marketers could gain a better understanding of how they can use mediums such as YouTube to exten…
Cartoons: When politics are too serious to be left to politicians. Introduction to the special issue, Cartoons and Political Marketing: Challenges in an Age of New Media
Political ad portraits: A visual analysis of viewer reaction to online political spoof advertisements
The democratization of the Internet and the growing popularity of amateur video production have given rise to historic levels of voter engagement. In recent times, the populace has turned to YouTube and other similar websites to publicly voice their opinions through the posting of, and response to, amateur political videos. Political communication and campaign managers frequently struggle to consolidate, analyse, and respond to the vast array of …
Caricatures, cartoons, spoofs and satires: Political brands as butts
A theory of caricature is used to analyse and explain the nature of—and reactions to—a controversial political cartoon depicting Jacob Zuma, the highly publicized president of South Africa, and how the cartoon both played on and affected his political image and brand. Jacob Zuma has crafted his image as a person who has overcome insurmountable injustices to lead his nation. The cartoon directly questioned Zuma's claims of discrimination by the ju…
Caricatures, cartoons, spoofs and satires: Political brands as butts
A theory of caricature is used to analyse and explain the nature of—and reactions to—a controversial political cartoon depicting Jacob Zuma, the highly publicized president of South Africa, and how the cartoon both played on and affected his political image and brand. Jacob Zuma has crafted his image as a person who has overcome insurmountable injustices to lead his nation. The cartoon directly questioned Zuma's claims of discrimination by the ju…
Political ad portraits: A visual analysis of viewer reaction to online political spoof advertisements
The democratization of the Internet and the growing popularity of amateur video production have given rise to historic levels of voter engagement. In recent times, the populace has turned to YouTube and other similar websites to publicly voice their opinions through the posting of, and response to, amateur political videos. Political communication and campaign managers frequently struggle to consolidate, analyse, and respond to the vast array of …
Do good, goes bad, gets ugly: Kony 2012
With millions of videos with different messages uploaded per year, companies are increasingly looking for means of making their messages stand against competitors. A theory of viral marketing is used to analyze and understand the spread of—and reactions to—a controversial political mega‐viral video, Kony 2012 . Through this analysis, policy makers and marketers could gain a better understanding of how they can use mediums such as YouTube to exten…
Cartoons: When politics are too serious to be left to politicians. Introduction to the special issue, Cartoons and Political Marketing: Challenges in an Age of New Media
Caricatures, cartoons, spoofs and satires: Political brands as butts
A theory of caricature is used to analyse and explain the nature of—and reactions to—a controversial political cartoon depicting Jacob Zuma, the highly publicized president of South Africa, and how the cartoon both played on and affected his political image and brand. Jacob Zuma has crafted his image as a person who has overcome insurmountable injustices to lead his nation. The cartoon directly questioned Zuma's claims of discrimination by the ju…
Political ad portraits: A visual analysis of viewer reaction to online political spoof advertisements
The democratization of the Internet and the growing popularity of amateur video production have given rise to historic levels of voter engagement. In recent times, the populace has turned to YouTube and other similar websites to publicly voice their opinions through the posting of, and response to, amateur political videos. Political communication and campaign managers frequently struggle to consolidate, analyse, and respond to the vast array of …
Cartoons: When politics are too serious to be left to politicians. Introduction to the special issue, Cartoons and Political Marketing: Challenges in an Age of New Media
Do good, goes bad, gets ugly: Kony 2012
With millions of videos with different messages uploaded per year, companies are increasingly looking for means of making their messages stand against competitors. A theory of viral marketing is used to analyze and understand the spread of—and reactions to—a controversial political mega‐viral video, Kony 2012 . Through this analysis, policy makers and marketers could gain a better understanding of how they can use mediums such as YouTube to exten…
Kony 2012: Mega Viral Politival Activism
Evaluating political party positioning over time: A proposed methodology
In this article, we propose a methodology in order to measure political positioning and constituent perception. Political leaders should be able to effectively define the distinctive characteristics of their political brand and to subsequently utilize the most appropriate mechanisms of communication to promote an accurate perception of political image in the market. The specific aim of this research is to explore interrelations between a politica…
Special Issue: Marketing of the Arts and Public Affairs: Value from different perspectives
Journal of Public AffairsVolume 18, Issue 2 e1662 EDITORIAL Special Issue: Marketing of the Arts and Public Affairs: Value from different perspectives Anjali Bal, Corresponding Author Anjali Bal [email protected] Marketing Division, Babson College, Boston, Massachusetts, USA Correspondence Anjali Bal, Marketing Division, Babson College, Boston, MA, USA. Email: [email protected] for more papers by this authorLeyland Pitt, Leyland Pitt Beedie Sch…
Law (7 works) · Political science (7 works) · Sociology (7 works) · Law (6 works) · Politics (6 works) · Business (4 works) · Media studies (4 works) · Advertising (3 works) · Computer Science (3 works) · Public relations (3 works)