Political ad portraits
A visual analysis of viewer reaction to online political spoof advertisements
Bibliographic Data
| ID | 12705261 |
|---|---|
| Authors | Anjali Bal (Simon Fraser University, corresponding author), Anjali Suniti Bal, Colin Campbell (0000-0002-6218-0866, Monash University), Colin L Campbell, Nathaniel Payne (Simon Fraser University), Nathaniel Joseph Payne, Leyland Pitt (0000-0002-3099-9164, Simon Fraser University) |
| Year | 2010 |
| Volume | 10 |
| Issue | 4 |
| Pages | 313-328 |
| Publication date | 2010-08-23 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Public Affairs (JOURNAL) |
| Journal identifiers | ISSN: 1472-3891 • E-ISSN: 1479-1854 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/pa.366 |
| OpenAlex | W2160349412 |
| Language | EN |
| Citations received | 6 |
| References cited | 29 |
The democratization of the Internet and the growing popularity of amateur video production have given rise to historic levels of voter engagement. In recent times, the populace has turned to YouTube and other similar websites to publicly voice their opinions through the posting of, and response to, amateur political videos. Political communication and campaign managers frequently struggle to consolidate, analyse, and respond to the vast array of commentary posted on the Internet in reply to these videos. The ability to quickly consolidate and interpret viewer responses to political videos provides campaign and communications' managers the opportunity to quickly make policy, positioning, or image changes. This is especially valuable considering that viewer responses provide a potentially unbiased picture of actual voter sentiment. Using the visualization software, Leximancer, we show how conversations around online political spoof videos can be mapped, interpreted, and used as a basis for strategic brand decision-making. We discuss the implications of our findings, outline the technique's limitations, and trace avenues for further research. Copyright © 2010 John Wiley & Sons, Ltd
Advertising · Amateur · Art · Business · Democracy · Democratization · Political science · Politics · Popularity · Portrait · Public relations · Sociology · The Internet · Visual arts · World Wide Web · Computer Science · Law · Media Influence and Health · Media Studies and Communication · Social Media and Politics
Evaluation of unsupervised semantic mapping of natural language with Leximancer concept mapping
Online and in the Know
Social Interaction and Co-Viewing With YouTube
Predictors of Internet Use
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
Context and Strategy in Presidential Campaigns
The 2004 Election Did Not Take Place
Political marketing in untraditional campaigns
Caricatures, cartoons, spoofs and satires
The selling of the President 2004
From the air to the ground
Uses and Gratifications of the Web among Students
Use of Automated Content Analysis Techniques for Event Image Assessment
Candidate Traits and Voter Inferences
Mass Communication Research
The Third Age of Political Communication
The Psychology of Mass-Mediated Terrorism
| Unique citing works | 6 |
|---|---|
| Citations per year | 0,4 |
| Citation span | 2011 - 2022 (12) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 6 |