Leyland Pitt
Biographic Data
| ID | 3601100 |
|---|---|
| NAME | Leyland Pitt |
| GIVEN NAMES | Leyland |
| FAMILY NAME | Pitt |
| SIGNATURE | PITT L |
| AFFILIATIONS | Simon Fraser University |
| ORCID | 0000-0002-3099-9164 |
| VERIFIED | Yes |
| TOTAL WORKS | 27 |
| TOTAL CITATIONS | 53 |
| AUTHOR COUNT | 27 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1990 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 4 |
Contrasting compulsive behaviour: Computerized text analysis of compulsion narratives
Those who gamble compulsively, and those who shop or buy in a compulsive manner share a number of common characteristics, stemming from similar impulse-control issues. As such, it is predicted that a lexical analysis of personal narratives of compulsion would share similarities. Using secondary data from an online mental health forum, Psychforums, the research analyzed narratives of compulsive gambling ( n = 199) and compulsive buying ( n = 196) …
Using artificial intelligence to examine online patient reviews
Healthcare consumers are increasingly turning to online sources such as educational websites, forums and social media platforms to share their experiences with medical services and to demystify the uncertainties associated with undergoing various procedures. This study demonstrates a non-invasive way of understanding the feelings and emotions that consumers share via electronic word of mouth. By using IBM Watson, a content analysis tool that harn…
The Delphi technique in forecasting– A 42-year bibliographic analysis (1975–2017)
A 60-Year Bibliographic Review of the Journal of Advertising Research: Perspectives on Trends in Authorship, Influences, and Research Impact
In the first large-scale bibliographic overview of the Journal of Advertising Research (JAR) , the authors identify key publication trends since its inception in 1960. Using the Web of Science database, they uncovered the most productive authors, countries, institutions, and papers published over the 60-year history of JAR . To measure both the productivity and influence of authors, countries, and institutions, the researchers collected the total…
This Place Is Full of It: Towards an Organizational Bullshit Perception Scale
This study evaluated the psychometric properties of the Organizational Bullshit Perception Scale (OBPS) using two samples of employees of organizations in various sectors. The scale is designed to gauge perceptions of the extent of organizational bullshit that exists in a workplace, where bullshit is operationalized as individuals within an organization making statements with no regard for the truth. Analyses revealed three factors of organizatio…
Special Issue: Marketing of the Arts and Public Affairs: Value from different perspectives
Journal of Public AffairsVolume 18, Issue 2 e1662 EDITORIAL Special Issue: Marketing of the Arts and Public Affairs: Value from different perspectives Anjali Bal, Corresponding Author Anjali Bal [email protected] Marketing Division, Babson College, Boston, Massachusetts, USA Correspondence Anjali Bal, Marketing Division, Babson College, Boston, MA, USA. Email: [email protected] for more papers by this authorLeyland Pitt, Leyland Pitt Beedie Sch…
Is it all a game? Understanding the principles of gamification
The impact of country connectedness and cultural values on the equity of a country’s workforce: A cross-country investigation
Purpose – The purpose of this paper is to focus on the impact that country connectedness and cultural values have on the equity afforded to a country’s workforce in today’s global economy. Design/methodology/approach – Drawing upon a number of large international surveys of national-level metrics, e-readiness is identified as a proxy measure for country connectedness. Cultural variables are proxied by the World Values Survey’s national-level scor…
Psychometric Properties of the Feedback Orientation Scale among South African Salespersons
Feedback to employees is an important management tool, and the literature demonstrates that it has a positive effect on learning, motivation, and job performance. This study investigates in a non-U.S. context the psychometric properties of the Feedback Orientation Scale. Data were gathered from a sample of 202 salespersons from a large South African firm within the industrial fuels and lubricants sector. Confirmatory Factor Analysis provided evid…
Creative market segmentation: Understanding the bugs in consumer behavior
Marketers are concerned with the factors that shape and determine consumer behavior because an understanding of this facilitates the market segmentation that is so essential to the formulation of marketing strategy. This paper discusses why certain consumers are willing to share viral content, and argues that segmenting and targeting markets is key to the shareability (and therefore virality) of marketing messages. Physiological and biological de…
Web 2.0, social media and creative consumers—implications for public policy; introduction to the special edition
Unpacking the social media phenomenon: Towards a Research Agenda
In this paper, we highlight some of the challenges and opportunities that social media presents to researchers, and offer relevant theoretical avenues to be explored. To do this, we present a model that unpacks social media by using a honeycomb of seven functional building blocks. We then examine each of the seven building blocks and, through appropriate social and socio‐technical theories, raise questions that warrant further in‐depth research t…
From Instrumentality to Emergence in Information Systems
Understanding Consumer Conversations Around Ads in a Web 2.0 World
User-generated online content poses a problem when it takes the form of advertising. Consumer-generated advertising challenges researchers and practitioners to understand consumers' articulated responses to ads and to the responses of other consumers, as well as the implications these may have for the brand. Traditional research methods such as viewer-response testing may be limited when the viewer becomes part of the conversation. This explorato…
Not so sexy: Public opinion of political sex scandals as reflected in political cartoons
An analysis of political cartoons of three well‐known US political sex scandals is presented to examine how cartoons channel public perception in terms of the involvement of a prominent politician and the difference of opinion based on who the politician is, frame the organization of communal knowledge, and facilitate the grounds upon which some things can be said. On one side of the spectrum, theories of political cartoons presume that political…
Political ad portraits: A visual analysis of viewer reaction to online political spoof advertisements
The democratization of the Internet and the growing popularity of amateur video production have given rise to historic levels of voter engagement. In recent times, the populace has turned to YouTube and other similar websites to publicly voice their opinions through the posting of, and response to, amateur political videos. Political communication and campaign managers frequently struggle to consolidate, analyse, and respond to the vast array of …
Caricatures, cartoons, spoofs and satires: Political brands as butts
A theory of caricature is used to analyse and explain the nature of—and reactions to—a controversial political cartoon depicting Jacob Zuma, the highly publicized president of South Africa, and how the cartoon both played on and affected his political image and brand. Jacob Zuma has crafted his image as a person who has overcome insurmountable injustices to lead his nation. The cartoon directly questioned Zuma's claims of discrimination by the ju…
Psychometric Properties of the Brand Personality Scale: Evidence from a Business School
The Brand Personality Scale has received considerable attention and has been frequently used and cited in the branding literature. This paper describes an investigation of the psychometric characteristics of the Brand Personality Scale in a business school context where umbrella branding is used. A sample (N=262) of students attending the MBA program of a major business school in eastern USA completed the scale. Results indicate problems with the…
What I say about myself: Communication of brand personality by African countries
Re-Inquiring and Progressing People as Products: A Research Agenda for New Media, New Methods and New Theories
Given the espoused importance of replications by researchers, there is surprisingly little evidence of its practice or discussion of its importance in the marketing literature. This is both echoed and reinforced by an astounding rareness of published replication research in journals at all levels in the prestige hierarchy. In this article we consider replication as a research strategy using a classic piece of published research (Hirschman 1987) a…
Electronic Commerce: The Strategic Perspective
This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspe…
Visits, hits, caching and counting on the World Wide Web: Old wine in new bottles
Explores the problems of “counting” hits and visits to Web sites on the World Wide Web. Nominally, cyberspace offers unrivalled monitoring and tracking potential when compared with other marketing media. However, further inspection reveals some complicating factors. Identifies the phenomenon of cache memory, the use of proxy servers and trawler software and explores their influence on under‐ and over‐counting. Drawing on the hierarchy of effects …
Service Quality: A Measure of Information Systems Effectiveness
The IS function now includes a significant service component. However, commonly used measures of IS effectiveness focus on the products, rather than the services, of the IS function. Thus, there is the danger that IS researchers will mismeasure IS effectiveness if they do not include in their assessment package a measure of IS service quality. SERVQUAL, an instrument developed by the marketing area, is offered as a possible measure of IS service …
Marketing as strategy
The effects of group cohesiveness on decision performance in a simulated marketing environment
In this paper the authors report on the results of an experimental study on the effect of cohesiveness of members on the performance of groups, as measured by the profit attained on a computerized management decision-making game. The sample consisted of 95 undergraduate students divided into 24 groups who played the game over a period of nine weeks, making nine sets of decisions. The results of the study indicate that there is a positive relation…
Unpacking the social media phenomenon: Towards a Research Agenda
In this paper, we highlight some of the challenges and opportunities that social media presents to researchers, and offer relevant theoretical avenues to be explored. To do this, we present a model that unpacks social media by using a honeycomb of seven functional building blocks. We then examine each of the seven building blocks and, through appropriate social and socio‐technical theories, raise questions that warrant further in‐depth research t…
What I say about myself: Communication of brand personality by African countries
Caricatures, cartoons, spoofs and satires: Political brands as butts
A theory of caricature is used to analyse and explain the nature of—and reactions to—a controversial political cartoon depicting Jacob Zuma, the highly publicized president of South Africa, and how the cartoon both played on and affected his political image and brand. Jacob Zuma has crafted his image as a person who has overcome insurmountable injustices to lead his nation. The cartoon directly questioned Zuma's claims of discrimination by the ju…
Not so sexy: Public opinion of political sex scandals as reflected in political cartoons
An analysis of political cartoons of three well‐known US political sex scandals is presented to examine how cartoons channel public perception in terms of the involvement of a prominent politician and the difference of opinion based on who the politician is, frame the organization of communal knowledge, and facilitate the grounds upon which some things can be said. On one side of the spectrum, theories of political cartoons presume that political…
Political ad portraits: A visual analysis of viewer reaction to online political spoof advertisements
The democratization of the Internet and the growing popularity of amateur video production have given rise to historic levels of voter engagement. In recent times, the populace has turned to YouTube and other similar websites to publicly voice their opinions through the posting of, and response to, amateur political videos. Political communication and campaign managers frequently struggle to consolidate, analyse, and respond to the vast array of …
Visits, hits, caching and counting on the World Wide Web: Old wine in new bottles
Explores the problems of “counting” hits and visits to Web sites on the World Wide Web. Nominally, cyberspace offers unrivalled monitoring and tracking potential when compared with other marketing media. However, further inspection reveals some complicating factors. Identifies the phenomenon of cache memory, the use of proxy servers and trawler software and explores their influence on under‐ and over‐counting. Drawing on the hierarchy of effects …
Web 2.0, social media and creative consumers—implications for public policy; introduction to the special edition
Marketing as strategy
The effects of group cohesiveness on decision performance in a simulated marketing environment
In this paper the authors report on the results of an experimental study on the effect of cohesiveness of members on the performance of groups, as measured by the profit attained on a computerized management decision-making game. The sample consisted of 95 undergraduate students divided into 24 groups who played the game over a period of nine weeks, making nine sets of decisions. The results of the study indicate that there is a positive relation…
Apprehension About Communication and Salespersons' Performance
Apprehension About Communication and Salespersons' Performance
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Marketing as strategy
Service Quality: A Measure of Information Systems Effectiveness
The IS function now includes a significant service component. However, commonly used measures of IS effectiveness focus on the products, rather than the services, of the IS function. Thus, there is the danger that IS researchers will mismeasure IS effectiveness if they do not include in their assessment package a measure of IS service quality. SERVQUAL, an instrument developed by the marketing area, is offered as a possible measure of IS service …
Visits, hits, caching and counting on the World Wide Web: Old wine in new bottles
Explores the problems of “counting” hits and visits to Web sites on the World Wide Web. Nominally, cyberspace offers unrivalled monitoring and tracking potential when compared with other marketing media. However, further inspection reveals some complicating factors. Identifies the phenomenon of cache memory, the use of proxy servers and trawler software and explores their influence on under‐ and over‐counting. Drawing on the hierarchy of effects …
Electronic Commerce: The Strategic Perspective
This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspe…
Re-Inquiring and Progressing People as Products: A Research Agenda for New Media, New Methods and New Theories
Given the espoused importance of replications by researchers, there is surprisingly little evidence of its practice or discussion of its importance in the marketing literature. This is both echoed and reinforced by an astounding rareness of published replication research in journals at all levels in the prestige hierarchy. In this article we consider replication as a research strategy using a classic piece of published research (Hirschman 1987) a…
Psychometric Properties of the Brand Personality Scale: Evidence from a Business School
The Brand Personality Scale has received considerable attention and has been frequently used and cited in the branding literature. This paper describes an investigation of the psychometric characteristics of the Brand Personality Scale in a business school context where umbrella branding is used. A sample (N=262) of students attending the MBA program of a major business school in eastern USA completed the scale. Results indicate problems with the…
What I say about myself: Communication of brand personality by African countries
Caricatures, cartoons, spoofs and satires: Political brands as butts
A theory of caricature is used to analyse and explain the nature of—and reactions to—a controversial political cartoon depicting Jacob Zuma, the highly publicized president of South Africa, and how the cartoon both played on and affected his political image and brand. Jacob Zuma has crafted his image as a person who has overcome insurmountable injustices to lead his nation. The cartoon directly questioned Zuma's claims of discrimination by the ju…
Political ad portraits: A visual analysis of viewer reaction to online political spoof advertisements
The democratization of the Internet and the growing popularity of amateur video production have given rise to historic levels of voter engagement. In recent times, the populace has turned to YouTube and other similar websites to publicly voice their opinions through the posting of, and response to, amateur political videos. Political communication and campaign managers frequently struggle to consolidate, analyse, and respond to the vast array of …
From Instrumentality to Emergence in Information Systems
Understanding Consumer Conversations Around Ads in a Web 2.0 World
User-generated online content poses a problem when it takes the form of advertising. Consumer-generated advertising challenges researchers and practitioners to understand consumers' articulated responses to ads and to the responses of other consumers, as well as the implications these may have for the brand. Traditional research methods such as viewer-response testing may be limited when the viewer becomes part of the conversation. This explorato…
Not so sexy: Public opinion of political sex scandals as reflected in political cartoons
An analysis of political cartoons of three well‐known US political sex scandals is presented to examine how cartoons channel public perception in terms of the involvement of a prominent politician and the difference of opinion based on who the politician is, frame the organization of communal knowledge, and facilitate the grounds upon which some things can be said. On one side of the spectrum, theories of political cartoons presume that political…
Web 2.0, social media and creative consumers—implications for public policy; introduction to the special edition
Unpacking the social media phenomenon: Towards a Research Agenda
In this paper, we highlight some of the challenges and opportunities that social media presents to researchers, and offer relevant theoretical avenues to be explored. To do this, we present a model that unpacks social media by using a honeycomb of seven functional building blocks. We then examine each of the seven building blocks and, through appropriate social and socio‐technical theories, raise questions that warrant further in‐depth research t…
Creative market segmentation: Understanding the bugs in consumer behavior
Marketers are concerned with the factors that shape and determine consumer behavior because an understanding of this facilitates the market segmentation that is so essential to the formulation of marketing strategy. This paper discusses why certain consumers are willing to share viral content, and argues that segmenting and targeting markets is key to the shareability (and therefore virality) of marketing messages. Physiological and biological de…
Psychometric Properties of the Feedback Orientation Scale among South African Salespersons
Feedback to employees is an important management tool, and the literature demonstrates that it has a positive effect on learning, motivation, and job performance. This study investigates in a non-U.S. context the psychometric properties of the Feedback Orientation Scale. Data were gathered from a sample of 202 salespersons from a large South African firm within the industrial fuels and lubricants sector. Confirmatory Factor Analysis provided evid…
Is it all a game? Understanding the principles of gamification
The impact of country connectedness and cultural values on the equity of a country’s workforce: A cross-country investigation
Purpose – The purpose of this paper is to focus on the impact that country connectedness and cultural values have on the equity afforded to a country’s workforce in today’s global economy. Design/methodology/approach – Drawing upon a number of large international surveys of national-level metrics, e-readiness is identified as a proxy measure for country connectedness. Cultural variables are proxied by the World Values Survey’s national-level scor…
Special Issue: Marketing of the Arts and Public Affairs: Value from different perspectives
Journal of Public AffairsVolume 18, Issue 2 e1662 EDITORIAL Special Issue: Marketing of the Arts and Public Affairs: Value from different perspectives Anjali Bal, Corresponding Author Anjali Bal [email protected] Marketing Division, Babson College, Boston, Massachusetts, USA Correspondence Anjali Bal, Marketing Division, Babson College, Boston, MA, USA. Email: [email protected] for more papers by this authorLeyland Pitt, Leyland Pitt Beedie Sch…
The Delphi technique in forecasting– A 42-year bibliographic analysis (1975–2017)
A 60-Year Bibliographic Review of the Journal of Advertising Research: Perspectives on Trends in Authorship, Influences, and Research Impact
In the first large-scale bibliographic overview of the Journal of Advertising Research (JAR) , the authors identify key publication trends since its inception in 1960. Using the Web of Science database, they uncovered the most productive authors, countries, institutions, and papers published over the 60-year history of JAR . To measure both the productivity and influence of authors, countries, and institutions, the researchers collected the total…
This Place Is Full of It: Towards an Organizational Bullshit Perception Scale
This study evaluated the psychometric properties of the Organizational Bullshit Perception Scale (OBPS) using two samples of employees of organizations in various sectors. The scale is designed to gauge perceptions of the extent of organizational bullshit that exists in a workplace, where bullshit is operationalized as individuals within an organization making statements with no regard for the truth. Analyses revealed three factors of organizatio…
Computer Science (14 works) · Business (13 works) · Psychology (13 works) · Sociology (11 works) · Political science (10 works) · Social Psychology (9 works) · Social Psychology (7 works) · Advertising (6 works) · Economics (6 works) · Law (6 works)