Visits, hits, caching and counting on the World Wide Web
Old wine in new bottles
Bibliographic Data
| ID | 12420550 |
|---|---|
| Authors | Pierre Berthon (0009-0006-1200-8255, Brunel University of London, corresponding author), Leyland Pitt (0000-0002-3099-9164, Henley College), Gerard Prendergast (0000-0002-3900-2850, Henley College) |
| Year | 1997 |
| Volume | 7 |
| Issue | 1 |
| Pages | 5-8 |
| Publication date | 1997-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Internet Research (JOURNAL) |
| Journal identifiers | ISSN: 1066-2243 • E-ISSN: 2054-5657 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/10662249710159791 |
| OpenAlex | W2071035773 |
| Language | EN |
| Citations received | 2 |
| References cited | 1 |
Explores the problems of “counting” hits and visits to Web sites on the World Wide Web. Nominally, cyberspace offers unrivalled monitoring and tracking potential when compared with other marketing media. However, further inspection reveals some complicating factors. Identifies the phenomenon of cache memory, the use of proxy servers and trawler software and explores their influence on under‐ and over‐counting. Drawing on the hierarchy of effects model developed by Berthon et al. (1996), presents a series of correction factors. Concludes that the problem of accurate counting on the Web is a new manifestation of an old problem: old wine in new bottles
Cache · Cyberspace · Hierarchy · Server · The Internet · Wine · World Wide Web · Computer Science · Conferences and Exhibitions Management · Social Media in Health Education
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,08 |
| Citation span | 2000 - 2001 (2) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |