Defeng Yang

Dados Biográficos

ID6465767
NOMEDefeng Yang
PRENOMESDefeng
SOBRENOMEYang
ASSINATURAYANG D
AFILIAÇÕESTsinghua University
ORCID0000-0003-0281-3753
VERIFICADOSim
TOTAL DE OBRAS5
TOTAL DE CITAÇÕES0
TOTAL COMO AUTOR5
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO2014
ANO MAIS RECENTE DE PUBLICAÇÃO2025
ÍNDICE H0

  • The defensive reactions

    Open AccessLei Xi, Xi Lei et al.ARTICLECurrent Psychology2025

  • When will consumers choose brands associated with dissociative groups

    Defeng Yang, Xia Jiang et al.ARTICLEActa Psychologica Sinica2019

    Prior research has consistently demonstrated that consumers have a negative preference for brands associated with dissociative groups. Conditions under which these preferences might be changed have remained largely unexamined. The current work investigates the effect of threat of freedom on consumers’ preferences for brands associated with dissociative groups. We propose that consumers who experience a high level of threat of freedom will prefer …

  • Factors influencing Chinese consumers' brand love

    Open AccessDefeng Yang, Yue Lu et al.ARTICLESocial Behavior and Personality…2018

    We investigated the effects of group affiliation, enjoyable communication, and identity expression on Chinese consumers' tendency to form sports brand love. Participants were 251 undergraduate students from 2 universities in Southern China, who were asked to name a brand they loved, then complete measures of sports brand love, need for group affiliation, enjoyable communication, identity expression, and sports involvement. Results showed that alt…

  • Going green

    Open AccessDefeng Yang, Yue Lu et al.ARTICLEJournal of Business Research2015

  • The Role of Social Connectedness and Imaginary Audience on Brand Love in Brand Experience Sharing

    Defeng Yang, Qing Li et al.ARTICLEActa Psychologica Sinica2014

    摘要