Norizan Mohd Kassim
Biographic Data
| ID | 6465846 |
|---|---|
| NAME | Norizan Mohd Kassim |
| GIVEN NAMES | Norizan Mohd |
| FAMILY NAME | Kassim |
| SIGNATURE | KASSIM N M |
| AFFILIATIONS | King Abdulaziz University |
| ORCID | 0000-0003-4952-2662 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Gender and age as moderators in the satisfaction-loyalty nexus
Purpose This paper explores the influence of age and gender on the relationship between customer satisfaction and loyalty. It models the loyalty process, examining why and how these demographic factors are critical. The study focuses on their impact within the context of franchise restaurant outlets and multi-outlet brands in Kuwait. Design/methodology/approach Trained interviewers gathered data by surveying over 1,500 users from 120 multi-outlet…
Product status signaling as mediator between materialism and product satisfaction of Saudis and Malaysians
We investigated the mediating role of product status signaling in the relationship between materialism and product satisfaction of Saudi and Malaysian adults. We performed structural equation modeling to analyze data from 894 Generations X and Y participants in Malaysia and Saudi Arabia, who responded to a self-administered survey. Contrary to previous research findings both from Malaysia, and from North American and other Western-culture samples…
Modernisation without Westernisation in Saudi Arabia
This paper investigates the various changes and innovations implemented by the Government of Saudi Arabia, especially over the last two decades, in order to examine whether the country is undergoing modernisation without at the same time adopting Westernisation. We also investigated the differences in the perceptions towards modernisation and Westernisation between genders. Generally, from the results of our questionnaire survey, involving 264 re…
Female Students' Perception of Service Quality in a Gender-Segregated College Environment
We investigated female students' perception of service quality in the context of a gender-segregated college of business at a public university in Saudi Arabia. Participants ( N = 164) completed the SERVQUAL to rate the service quality dimensions of assurance, responsiveness, empathy, reliability, and tangibility. We found that students perceived the faculty members as being unable to give caring and individualized attention (empathy), convey tru…
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Female Students' Perception of Service Quality in a Gender-Segregated College Environment
We investigated female students' perception of service quality in the context of a gender-segregated college of business at a public university in Saudi Arabia. Participants ( N = 164) completed the SERVQUAL to rate the service quality dimensions of assurance, responsiveness, empathy, reliability, and tangibility. We found that students perceived the faculty members as being unable to give caring and individualized attention (empathy), convey tru…
Product status signaling as mediator between materialism and product satisfaction of Saudis and Malaysians
We investigated the mediating role of product status signaling in the relationship between materialism and product satisfaction of Saudi and Malaysian adults. We performed structural equation modeling to analyze data from 894 Generations X and Y participants in Malaysia and Saudi Arabia, who responded to a self-administered survey. Contrary to previous research findings both from Malaysia, and from North American and other Western-culture samples…
Modernisation without Westernisation in Saudi Arabia
This paper investigates the various changes and innovations implemented by the Government of Saudi Arabia, especially over the last two decades, in order to examine whether the country is undergoing modernisation without at the same time adopting Westernisation. We also investigated the differences in the perceptions towards modernisation and Westernisation between genders. Generally, from the results of our questionnaire survey, involving 264 re…
Gender and age as moderators in the satisfaction-loyalty nexus
Purpose This paper explores the influence of age and gender on the relationship between customer satisfaction and loyalty. It models the loyalty process, examining why and how these demographic factors are critical. The study focuses on their impact within the context of franchise restaurant outlets and multi-outlet brands in Kuwait. Design/methodology/approach Trained interviewers gathered data by surveying over 1,500 users from 120 multi-outlet…
Psychology (3 works) · Advertising (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Customer Service Quality and Loyalty (2 works) · Marketing (2 works) · Medicine (2 works) · Perception (2 works) · Service quality (2 works) · Social Psychology (2 works)