Dongwon Choi
Biographic Data
| ID | 6466004 |
|---|---|
| NAME | Dongwon Choi |
| GIVEN NAMES | Dongwon |
| FAMILY NAME | Choi |
| SIGNATURE | CHOI D |
| AFFILIATIONS | Kookmin University |
| ORCID | 0000-0001-9834-7253 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Message assertiveness and price discounts: Differences between hedonic and utilitarian consumption
Marketers often use assertive messages to advocate for prosocial causes. Paradoxically, however, assertive messages often provoke reactance. The authors conduct two laboratory experiments to examine whether consumers’ reactions to assertive (vs. non-assertive) messages will vary when they receive price discounts (vs. no discount) at the time they make purchases, with hedonic versus utilitarian purchase intentions as moderators. The results show t…
Does Ethical Voice Matter? Examining How Peer Team Leader Ethical Voice and Role Modeling Relate to Ethical Leadership
Experiences of Nursing Instructors Related to Safety Issues Using Students as Practice Models in Laboratories: A Focus Group Study
When instructors consider using students' bodies to practice nursing skills, they experience a dilemma between the students' experimental learning and the need to keep them safe. Thus, methods to maximize student learning and student safety guidelines should be developed
Slow versus fast: How speed-induced construal affects perceptions of advertising messages
Marketing communications often feature objects that move slowly or rapidly, or images appearing in slow or rapid succession. This article provides a report of results of four studies investigating consumer perceptions and construal arising from the pace of commercials, which then affects consumer decision making. Studies 1 and 2 provide empirical evidence showing that TV commercials featuring slow-moving (fast-moving) objects will prompt high lev…
Consumer Response to Patriotic Ads for Domestic Versus Foreign Brands in Contexts of International Sporting Events: The Role of National Identity Activation and Group Emotion
An individual possesses multiple social identities, and different identities are temporarily salient at different points in time. A particular social identity, such as national identity (NI), may have little or no impact on consumer response unless that identity is activated. This study explores how NI activated through different contexts of international sporting events and associated group-based emotions (happiness vs. anger) would exert differ…
Emojis and assertive environmental messages in social media campaigns
Purpose The authors aim to examine how emojis interact with assertiveness in social media posts to encourage social media engagement and cooperation in environmental campaigns. Design/methodology/approach Two experiments were used to test three hypotheses. Findings Study 1 shows that when assertive Twitter messages include the smiley-face emoji, study participants indicate stronger social media engagement and behavioral intentions to recycle used…
The impacts of ad skip option and ad time display on viewer response to in-stream video ads: The role of perceived control and reactance
Purpose The primary purpose of the current study was to examine how the presence of two digital ad features – an ad skip option and an ad time display, representing behavioral and cognitive control, respectively – might influence viewer response to in-stream video ads in terms of perceived control, reactance and advertising outcomes. Design/methodology/approach A 2 (Ad skip option: presence vs. absence) × 2 (Ad time display: presence vs absence) …
Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads
Can group discussion promote cooperative ultimatum bargaining
The influence of discussion-induced shared cognition on bargaining behavior was examined. Three studies tested the hypothesis that shared cognition regarding the best method for reaching a bargaining agreement would decrease the frequency of selfish offers. Consistent with this prediction, participants who engaged in such a group discussion made less selfish offers than those who did not discuss (all studies) or those who engaged in a group discu…
Emojis and assertive environmental messages in social media campaigns
Purpose The authors aim to examine how emojis interact with assertiveness in social media posts to encourage social media engagement and cooperation in environmental campaigns. Design/methodology/approach Two experiments were used to test three hypotheses. Findings Study 1 shows that when assertive Twitter messages include the smiley-face emoji, study participants indicate stronger social media engagement and behavioral intentions to recycle used…
The impacts of ad skip option and ad time display on viewer response to in-stream video ads: The role of perceived control and reactance
Purpose The primary purpose of the current study was to examine how the presence of two digital ad features – an ad skip option and an ad time display, representing behavioral and cognitive control, respectively – might influence viewer response to in-stream video ads in terms of perceived control, reactance and advertising outcomes. Design/methodology/approach A 2 (Ad skip option: presence vs. absence) × 2 (Ad time display: presence vs absence) …
Can group discussion promote cooperative ultimatum bargaining
The influence of discussion-induced shared cognition on bargaining behavior was examined. Three studies tested the hypothesis that shared cognition regarding the best method for reaching a bargaining agreement would decrease the frequency of selfish offers. Consistent with this prediction, participants who engaged in such a group discussion made less selfish offers than those who did not discuss (all studies) or those who engaged in a group discu…
Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads
Slow versus fast: How speed-induced construal affects perceptions of advertising messages
Marketing communications often feature objects that move slowly or rapidly, or images appearing in slow or rapid succession. This article provides a report of results of four studies investigating consumer perceptions and construal arising from the pace of commercials, which then affects consumer decision making. Studies 1 and 2 provide empirical evidence showing that TV commercials featuring slow-moving (fast-moving) objects will prompt high lev…
Consumer Response to Patriotic Ads for Domestic Versus Foreign Brands in Contexts of International Sporting Events: The Role of National Identity Activation and Group Emotion
An individual possesses multiple social identities, and different identities are temporarily salient at different points in time. A particular social identity, such as national identity (NI), may have little or no impact on consumer response unless that identity is activated. This study explores how NI activated through different contexts of international sporting events and associated group-based emotions (happiness vs. anger) would exert differ…
Emojis and assertive environmental messages in social media campaigns
Purpose The authors aim to examine how emojis interact with assertiveness in social media posts to encourage social media engagement and cooperation in environmental campaigns. Design/methodology/approach Two experiments were used to test three hypotheses. Findings Study 1 shows that when assertive Twitter messages include the smiley-face emoji, study participants indicate stronger social media engagement and behavioral intentions to recycle used…
The impacts of ad skip option and ad time display on viewer response to in-stream video ads: The role of perceived control and reactance
Purpose The primary purpose of the current study was to examine how the presence of two digital ad features – an ad skip option and an ad time display, representing behavioral and cognitive control, respectively – might influence viewer response to in-stream video ads in terms of perceived control, reactance and advertising outcomes. Design/methodology/approach A 2 (Ad skip option: presence vs. absence) × 2 (Ad time display: presence vs absence) …
Experiences of Nursing Instructors Related to Safety Issues Using Students as Practice Models in Laboratories: A Focus Group Study
When instructors consider using students' bodies to practice nursing skills, they experience a dilemma between the students' experimental learning and the need to keep them safe. Thus, methods to maximize student learning and student safety guidelines should be developed
Message assertiveness and price discounts: Differences between hedonic and utilitarian consumption
Marketers often use assertive messages to advocate for prosocial causes. Paradoxically, however, assertive messages often provoke reactance. The authors conduct two laboratory experiments to examine whether consumers’ reactions to assertive (vs. non-assertive) messages will vary when they receive price discounts (vs. no discount) at the time they make purchases, with hedonic versus utilitarian purchase intentions as moderators. The results show t…
Does Ethical Voice Matter? Examining How Peer Team Leader Ethical Voice and Role Modeling Relate to Ethical Leadership
Psychology (9 works) · Social Psychology (8 works) · Advertising (5 works) · Business (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Social Psychology (4 works) · Computer Science (3 works) · Cultural Differences and Values (3 works) · Digital Marketing and Social Media (3 works) · Assertiveness (2 works)