Zeph M C van Berlo
Biographic Data
| ID | 6484697 |
|---|---|
| NAME | Zeph M C van Berlo |
| GIVEN NAMES | Zeph M C |
| FAMILY NAME | van Berlo |
| SIGNATURE | VAN BERLO Z M C |
| AFFILIATIONS | University of Amsterdam |
| ORCID | 0000-0002-1008-8654 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The 4C Framework
This paper introduces the 4C (compile, curate, challenge, contemplate) pedagogical framework for integrating generative artificial intelligence (AI) into advertising education through adaptive case studies. Our framework positions AI not as a shortcut to answers, but as a tool for supporting creativity, strategic thinking, and problem-solving. We describe how educators can use AI to generate flexible, goal-oriented case studies, and how students …
The power of seeing less
Diminished reality is an immersive technology that can selectively reduce the visual salience of real-world objects, altering how people see their environment without physically changing it. This makes it a novel and innovative form of digital choice architecture in supporting consumer decision-making. While the technical development of diminished reality has advanced within computer science, our study is the first to examine how people experienc…
From Tangibility to Proximity
Mitigating climate change requires systemic policy reforms complemented by shifts in individual behaviors, particularly in adopting climate-friendly food choices. Adolescents, an influential yet understudied demographic for dietary change interventions, represent a critical target group. This study explores the potential of virtual reality (VR) to initiate and maintain climate-friendly food choices among adolescents, leveraging exemplification an…
Making and Breaking Parasocial Relationships with Human and Virtual Influencers
Parasocial relationships – one-sided emotional bonds with media characters – have been studied extensively, but little is known about how they develop over time. This gap is particularly relevant as virtual influencers, media entities created with AI technologies, become increasingly popular, yet are assumed to be more difficult to bond with. This study investigates whether parasocial relationship intensity and stage progression differ between hu…
Happier and Healthier? Investigating the Longitudinal Impact of Body-Positive and Fitspirational Influencers on Weight Satisfaction, Healthy Eating, and Physical Activity
Social media influencers frequently share body-related ideals, such as body positivity or fitspiration, with their followers. While their influence is well-recognized, little is known about how their content affects weight satisfaction and health-related behaviors, such as healthy eating and exercise, over time. This study addresses these questions through a 22-day longitudinal experiment, exposing participants to Instagram content from body-posi…
Beyond likes
While existing studies emphasize the crucial role of amicable parasocial relationships in influencing the audience, research on the persuasive potential of romantic parasocial relationships with influencers remains limited. These relationships, characterized by a blend of physical and emotional love, are believed to be particularly intense. Therefore, we aim to investigate the persuasive impact of romantic potential with influencers, which may le…
The impact of body-positive and fitspirational influencers on body satisfaction
Body-focused influencers are ubiquitous on social media, promoting diverse messages around physical appearances, fitness, and self-acceptance. This longitudinal study investigates how repeated exposure to body-positive, fitspirational, and nonbody-focused influencers shapes users’ parasocial relationship development, wishful identification, appearance-based social comparison, and body satisfaction over a 3-week period. Using a mobile-based experi…
Enhancing Cardiopulmonary Resuscitation Training with Mixed Reality
Cardiac arrests stand as a leading cause of mortality worldwide. When performed timely, cardiopulmonary resuscitation (CPR) can significantly improve a person's chance of survival during a cardiac arrest. Given that the majority of cardiac arrests happen outside of hospitals, it becomes crucial to equip as many laypeople as possible with CPR skills. Recently, mixed reality has garnered attention as a potential tool for CPR training. This study, w…
Advergames and Consumer Brand Engagement
Gamified advertising formats are increasingly used to facilitate consumer interactions with a brand. Advergames in particular are believed to be an effective type of gamified advertising. This study examined the effects of advergaming on consumer brand engagement, in terms of cognitive processing, affection, and activation, and to what extent consumers’ experiential satisfaction can explain these effects. To test our hypotheses, we conducted an o…
Followers’ Cognitive Elaboration of Sponsored Influencer Content
Social media influencers have emerged as effective brand endorsers, yet a gap remains in understanding their followers’ cognitive engagement with sponsored posts. To address this issue, we conducted a study guided by parasocial theories and the elaboration likelihood model (ELM). Follower status (follower/non-follower) and persuasive argument quality (weak/strong) were manipulated among study participants (N = 163) to discern the prevailing proce…
When the Medium Is the Message
Creative media advertising is a specific type of unconventional advertising in which a regular physical object serves as a medium to carry an advertising message. To better understand the workings of this type of advertising, we conducted a meta-analysis. In this study, we explore the direct effects of creative media advertising, several moderators, and the possible underlying mechanisms. The results show that exposure to creative (versus traditi…
A Serial Mediation of Deceptive Discount Advertising Effects in Online Retailing
Deception in online advertising is not uncommon. An example of deceptive advertising, sometimes used by online retailers to drive traffic to their Web sites, is omission in discount advertising. It is a tactic in which an important condition for a discount on a product or service is (purposefully) excluded when advertised online—only to reveal the initially excluded condition to consumers once they have reached the retailer's Web site. The purpos…
Experiencing Branded Apps
This study aimed to gain insight into how people engage with branded apps and adopted the media engagement framework to examine how different types of engagement experiences are associated with the continued use of branded apps. In this study, three types of engagement experiences were identified that are important in the context of branded apps: (1) hedonic, (2) utilitarian, and (3) symbolic engagement experiences. A cross-sectional survey study…
Twenty years of research on gamified advertising
Gamified advertising has received considerable attention from advertising scholars over the last two decades. In the literature, two main types of gamified advertising can be identified: in-game advertising (IGA) and advergames (AG). In this article, we synthesize 20 years of research into these types of advertising – and pay special attention to the role played by the International Journal of Advertising (IJA). We give a systematic overview of t…
The Gamification of Branded Content
Advergames are generally believed to be an effective advertising format due to their gamified and engaging nature. The empirical evidence for this, however, is inconclusive, with several studies reporting nonsignificant or contradicting results. The current study aimed to address this research gap by providing a meta-analysis of five advergame effects (i.e., ad attitude, memory, persuasion, choice behavior, persuasion knowledge). A systematic sea…
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The Gamification of Branded Content
Advergames are generally believed to be an effective advertising format due to their gamified and engaging nature. The empirical evidence for this, however, is inconclusive, with several studies reporting nonsignificant or contradicting results. The current study aimed to address this research gap by providing a meta-analysis of five advergame effects (i.e., ad attitude, memory, persuasion, choice behavior, persuasion knowledge). A systematic sea…
A Serial Mediation of Deceptive Discount Advertising Effects in Online Retailing
Deception in online advertising is not uncommon. An example of deceptive advertising, sometimes used by online retailers to drive traffic to their Web sites, is omission in discount advertising. It is a tactic in which an important condition for a discount on a product or service is (purposefully) excluded when advertised online—only to reveal the initially excluded condition to consumers once they have reached the retailer's Web site. The purpos…
Experiencing Branded Apps
This study aimed to gain insight into how people engage with branded apps and adopted the media engagement framework to examine how different types of engagement experiences are associated with the continued use of branded apps. In this study, three types of engagement experiences were identified that are important in the context of branded apps: (1) hedonic, (2) utilitarian, and (3) symbolic engagement experiences. A cross-sectional survey study…
Twenty years of research on gamified advertising
Gamified advertising has received considerable attention from advertising scholars over the last two decades. In the literature, two main types of gamified advertising can be identified: in-game advertising (IGA) and advergames (AG). In this article, we synthesize 20 years of research into these types of advertising – and pay special attention to the role played by the International Journal of Advertising (IJA). We give a systematic overview of t…
Enhancing Cardiopulmonary Resuscitation Training with Mixed Reality
Cardiac arrests stand as a leading cause of mortality worldwide. When performed timely, cardiopulmonary resuscitation (CPR) can significantly improve a person's chance of survival during a cardiac arrest. Given that the majority of cardiac arrests happen outside of hospitals, it becomes crucial to equip as many laypeople as possible with CPR skills. Recently, mixed reality has garnered attention as a potential tool for CPR training. This study, w…
Advergames and Consumer Brand Engagement
Gamified advertising formats are increasingly used to facilitate consumer interactions with a brand. Advergames in particular are believed to be an effective type of gamified advertising. This study examined the effects of advergaming on consumer brand engagement, in terms of cognitive processing, affection, and activation, and to what extent consumers’ experiential satisfaction can explain these effects. To test our hypotheses, we conducted an o…
Followers’ Cognitive Elaboration of Sponsored Influencer Content
Social media influencers have emerged as effective brand endorsers, yet a gap remains in understanding their followers’ cognitive engagement with sponsored posts. To address this issue, we conducted a study guided by parasocial theories and the elaboration likelihood model (ELM). Follower status (follower/non-follower) and persuasive argument quality (weak/strong) were manipulated among study participants (N = 163) to discern the prevailing proce…
When the Medium Is the Message
Creative media advertising is a specific type of unconventional advertising in which a regular physical object serves as a medium to carry an advertising message. To better understand the workings of this type of advertising, we conducted a meta-analysis. In this study, we explore the direct effects of creative media advertising, several moderators, and the possible underlying mechanisms. The results show that exposure to creative (versus traditi…
Making and Breaking Parasocial Relationships with Human and Virtual Influencers
Parasocial relationships – one-sided emotional bonds with media characters – have been studied extensively, but little is known about how they develop over time. This gap is particularly relevant as virtual influencers, media entities created with AI technologies, become increasingly popular, yet are assumed to be more difficult to bond with. This study investigates whether parasocial relationship intensity and stage progression differ between hu…
Happier and Healthier? Investigating the Longitudinal Impact of Body-Positive and Fitspirational Influencers on Weight Satisfaction, Healthy Eating, and Physical Activity
Social media influencers frequently share body-related ideals, such as body positivity or fitspiration, with their followers. While their influence is well-recognized, little is known about how their content affects weight satisfaction and health-related behaviors, such as healthy eating and exercise, over time. This study addresses these questions through a 22-day longitudinal experiment, exposing participants to Instagram content from body-posi…
Beyond likes
While existing studies emphasize the crucial role of amicable parasocial relationships in influencing the audience, research on the persuasive potential of romantic parasocial relationships with influencers remains limited. These relationships, characterized by a blend of physical and emotional love, are believed to be particularly intense. Therefore, we aim to investigate the persuasive impact of romantic potential with influencers, which may le…
The impact of body-positive and fitspirational influencers on body satisfaction
Body-focused influencers are ubiquitous on social media, promoting diverse messages around physical appearances, fitness, and self-acceptance. This longitudinal study investigates how repeated exposure to body-positive, fitspirational, and nonbody-focused influencers shapes users’ parasocial relationship development, wishful identification, appearance-based social comparison, and body satisfaction over a 3-week period. Using a mobile-based experi…
The 4C Framework
This paper introduces the 4C (compile, curate, challenge, contemplate) pedagogical framework for integrating generative artificial intelligence (AI) into advertising education through adaptive case studies. Our framework positions AI not as a shortcut to answers, but as a tool for supporting creativity, strategic thinking, and problem-solving. We describe how educators can use AI to generate flexible, goal-oriented case studies, and how students …
The power of seeing less
Diminished reality is an immersive technology that can selectively reduce the visual salience of real-world objects, altering how people see their environment without physically changing it. This makes it a novel and innovative form of digital choice architecture in supporting consumer decision-making. While the technical development of diminished reality has advanced within computer science, our study is the first to examine how people experienc…
From Tangibility to Proximity
Mitigating climate change requires systemic policy reforms complemented by shifts in individual behaviors, particularly in adopting climate-friendly food choices. Adolescents, an influential yet understudied demographic for dietary change interventions, represent a critical target group. This study explores the potential of virtual reality (VR) to initiate and maintain climate-friendly food choices among adolescents, leveraging exemplification an…
Psychology (9 works) · Advertising (8 works) · Business (8 works) · Digital Marketing and Social Media (7 works) · Social Psychology (7 works) · Media Influence and Health (6 works) · Computer Science (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Influencer marketing (4 works) · Persuasion (4 works)