Carmen Daniela Maier
Biographic Data
| ID | 6489782 |
|---|---|
| NAME | Carmen Daniela Maier |
| GIVEN NAMES | Carmen Daniela |
| FAMILY NAME | Maier |
| SIGNATURE | MAIER C D |
| AFFILIATIONS | Aarhus University |
| ORCID | 0000-0002-4082-1116 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 10 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Multimodal Corporate Communication
Among the main factors that have contributed to the expansion of the multimodal corporate communication research field is the appearance of some complex issues that define the multimodal corporate communication globally. It is thus of interest to call attention to how some of these key issues that surface recurrently in multimodal corporate communication (i.e., crisis, environmental sustainability, and human sustainability) have been examined by …
Understanding multimodal science slam performances
Science slam performances acknowledge and gratify knowledge and entertainment needs of audiences. • The generic moves allow expert knowledge transfer through ludic recontextualization. • The multimodal moves have a flexible modal configuration and density. • Humour is introduced through satire and intertextual and interdiscursive references. This article proposes an approach to exploring science slam performances, a genre in which scientific know…
Understanding the arena of smoldering crises
Purpose The aim of this paper is to study the development of a smoldering crisis over time. The focus is on a nationwide news media and online news communication related to a smoldering crisis running in the Danish healthcare system since 2016: the problematic implementation of a large-scale electronic health record (EHR), technology entitled Sundhedsplatformen (SP), in the hospitals of the capital region of Denmark. Design/methodology/approach B…
Harvard Business Review's reframing of digital communication
Dynamic Interplay of Visual and Textual Identification Strategies in Employees’ Magazines
This article explores how an organization’s identity is strategically communicated through texts and images in the employees’ magazines of a global Danish company with a worldwide readership of over 18,000 employees. Drawing on an interdisciplinary methodological framework related to organizational identification theory and social semiotics, it proposes a multimodal analysis model through which several identification strategies are explored at th…
Multimodality in Corporate Communication
Multimodal texts making meaning in multiple semiotic articulations and multimedia contexts are central in contemporary corporate communication.
Communicating business greening and greenwashing in global media
This article explores how knowledge about business greening and greenwashing is communicated in the specialized discourse of CNN’s Greenwashing video. Drawing upon a social semiotic approach, the article proposes a model of multimodal discourse analysis to explore how processes of knowledge selection are employed for shaping public awareness and understanding of environmental issues in the context of the greening or greenwashing efforts of busine…
Visual evaluation in film trailers
This article explores how the persuasive purpose of film trailers is attained through specific visual features. The multimodal analysis of 12 comedy film trailers also reveals how these visual features enter into multilayered relationships with verbal and aural ones when creating evaluative meanings. The author proposes an interdisciplinary model of analysis in which several means of interpretation are combined. Based on Labov's understanding of …
Harvard Business Review's reframing of digital communication
Visual evaluation in film trailers
This article explores how the persuasive purpose of film trailers is attained through specific visual features. The multimodal analysis of 12 comedy film trailers also reveals how these visual features enter into multilayered relationships with verbal and aural ones when creating evaluative meanings. The author proposes an interdisciplinary model of analysis in which several means of interpretation are combined. Based on Labov's understanding of …
Visual evaluation in film trailers
This article explores how the persuasive purpose of film trailers is attained through specific visual features. The multimodal analysis of 12 comedy film trailers also reveals how these visual features enter into multilayered relationships with verbal and aural ones when creating evaluative meanings. The author proposes an interdisciplinary model of analysis in which several means of interpretation are combined. Based on Labov's understanding of …
Communicating business greening and greenwashing in global media
This article explores how knowledge about business greening and greenwashing is communicated in the specialized discourse of CNN’s Greenwashing video. Drawing upon a social semiotic approach, the article proposes a model of multimodal discourse analysis to explore how processes of knowledge selection are employed for shaping public awareness and understanding of environmental issues in the context of the greening or greenwashing efforts of busine…
Multimodality in Corporate Communication
Multimodal texts making meaning in multiple semiotic articulations and multimedia contexts are central in contemporary corporate communication.
Dynamic Interplay of Visual and Textual Identification Strategies in Employees’ Magazines
This article explores how an organization’s identity is strategically communicated through texts and images in the employees’ magazines of a global Danish company with a worldwide readership of over 18,000 employees. Drawing on an interdisciplinary methodological framework related to organizational identification theory and social semiotics, it proposes a multimodal analysis model through which several identification strategies are explored at th…
Harvard Business Review's reframing of digital communication
Understanding the arena of smoldering crises
Purpose The aim of this paper is to study the development of a smoldering crisis over time. The focus is on a nationwide news media and online news communication related to a smoldering crisis running in the Danish healthcare system since 2016: the problematic implementation of a large-scale electronic health record (EHR), technology entitled Sundhedsplatformen (SP), in the hospitals of the capital region of Denmark. Design/methodology/approach B…
Multimodal Corporate Communication
Among the main factors that have contributed to the expansion of the multimodal corporate communication research field is the appearance of some complex issues that define the multimodal corporate communication globally. It is thus of interest to call attention to how some of these key issues that surface recurrently in multimodal corporate communication (i.e., crisis, environmental sustainability, and human sustainability) have been examined by …
Understanding multimodal science slam performances
Science slam performances acknowledge and gratify knowledge and entertainment needs of audiences. • The generic moves allow expert knowledge transfer through ludic recontextualization. • The multimodal moves have a flexible modal configuration and density. • Humour is introduced through satire and intertextual and interdiscursive references. This article proposes an approach to exploring science slam performances, a genre in which scientific know…
Discourse Analysis in Language Studies (4 works) · Multimodality (4 works) · Psychology (4 works) · Sociology (4 works) · Computer Science (3 works) · Linguistics (3 works) · Political science (3 works) · Public Relations and Crisis Communication (3 works) · Semiotics (3 works) · Business (2 works)