Visual evaluation in film trailers
Bibliographic Data
| ID | 12700599 |
|---|---|
| Authors | Carmen Daniela Maier (0000-0002-4082-1116, Aarhus School of Business, Denmark,, corresponding author) |
| Year | 2009 |
| Volume | 8 |
| Issue | 2 |
| Pages | 159-180 |
| Publication date | 2009-04-22 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Visual Communication (JOURNAL) |
| Journal identifiers | ISSN: 1470-3572 • E-ISSN: 1741-3214 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1470357209102112 |
| OpenAlex | W2024092034 |
| Language | EN |
| Citations received | 6 |
| References cited | 17 |
This article explores how the persuasive purpose of film trailers is attained through specific visual features. The multimodal analysis of 12 comedy film trailers also reveals how these visual features enter into multilayered relationships with verbal and aural ones when creating evaluative meanings. The author proposes an interdisciplinary model of analysis in which several means of interpretation are combined. Based on Labov's understanding of narrative evaluation, this article attempts to show through Kress and Van Leeuwen's multimodal framework how Labov's model of narrative analysis can be extended to a wider analytical context, namely to multimodal promotional texts
Context (archaeology · Interpretation (philosophy · Linguistics · Multimodality · Narrative · Semiotics · Computer Science · Discourse Analysis in Language Studies · History · Media Studies and Communication · Media, Gender, and Advertising · Psychology
Would I lie to you? Researching audience attitudes to, and uses of, the promotional trailer format
On the concept of the deceptive trailer
Employee testimonials
Cut to the chase – How multimodal cohesion secures narrative orientation in film trailers
Communicating business greening and greenwashing in global media
Visual frames in promotional video
Developmental Psycholinguistics
Introducing Social Semiotics
Interpreting Films
The Classical Hollywood Cinema
The Classical Hollywood Cinema
Struggling Beyond Labov and Waletzky
Construing Experience
Some Further Steps in Narrative Analysis
Narrative Analysis
A system for image-text relations in new (and old) media
Telling the American Story
Next on your screen
Announcing Wares, Winning Patrons, Voicing Ideals
Working with discourse
Language in the Inner City
| Citations per year | 0.4 |
|---|---|
| Citation span | 2011 - 2024 (14) |
| Highly cited | No |