Katya Assaf
Biographic Data
| ID | 6544265 |
|---|---|
| NAME | Katya Assaf |
| GIVEN NAMES | Katya |
| FAMILY NAME | Assaf |
| SIGNATURE | ASSAF K |
| AFFILIATIONS | Hebrew University of Jerusalem |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 1 |
Magical Thinking in Trademark Law
People in all societies have a tendency toward magical thinking. This human inclination is extensively exploited by modern advertising, which routinely suggests that consuming goods will make us successful, happy, and fulfilled. In this article, I suggest that such advertising creates a system of beliefs resembling a totemic religion. In this religion, brands perform the role of sacred objects. Trademark law initially aims at preventing consumer …
Magical Thinking in Trademark Law
People in all societies have a tendency toward magical thinking. This human inclination is extensively exploited by modern advertising, which routinely suggests that consuming goods will make us successful, happy, and fulfilled. In this article, I suggest that such advertising creates a system of beliefs resembling a totemic religion. In this religion, brands perform the role of sacred objects. Trademark law initially aims at preventing consumer …
Magical Thinking in Trademark Law
People in all societies have a tendency toward magical thinking. This human inclination is extensively exploited by modern advertising, which routinely suggests that consuming goods will make us successful, happy, and fulfilled. In this article, I suggest that such advertising creates a system of beliefs resembling a totemic religion. In this religion, brands perform the role of sacred objects. Trademark law initially aims at preventing consumer …
Advertising (1 work) · Art (1 work) · Business (1 work) · Confusion (1 work) · Copyright and Intellectual Property (1 work) · Doctrine (1 work) · Engineering (1 work) · Intellectual Property Law (1 work) · Law (1 work) · Law (1 work)