Bonita M Kolb
Biographic Data
| ID | 6560443 |
|---|---|
| NAME | Bonita M Kolb |
| GIVEN NAMES | Bonita M |
| FAMILY NAME | Kolb |
| SIGNATURE | KOLB B M |
| AFFILIATIONS | University of Westminster |
| VERIFIED | No |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 12 |
| WORKS AS AUTHOR | 11 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1997 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Entrepreneurship in the Arts
The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn. Providing an understanding of the fundamental skills of entrepre…
Event Management for the Tourism and Hospitality Industries
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustain…
Entrepreneurship for the Creative and Cultural Industries
Marketing Strategy for the Creative and Cultural Industries
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative busin…
Entrepreneurship for the Creative and Cultural Industries
Marketing for Cultural Organizations
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an …
Tourism Marketing for Cities and Towns
Tourism Marketing for Cities and Towns
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets
Ethnic preference for the arts
This paper addresses the issue of the level of ethnic group attendance at the arts, with a special emphasis on African American attendance at classical music concerts. Current attendance data will be examined to determine if there is a difference in attendance rates when the traditional determiners for attendance — education and income — are similar. The paper proposes that the lower rates of attendance for ethnic groups may not be the result of …
The effect of generational change on classical music concert attendance and orchestras' responses in the UK and US
While there are conflicting and often inconclusive data on attendance at classical music concerts, the data that do exist both in the UK and US suggest that, at best, attendance is holding even with population growth. This chapter contends that changes in attendance are not based on changes in practical considerations or the decline in arts education, but rather on changes in taste and socio‐demographics. An introduction on the audience for class…
Pricing as the Key to Attracting Students to the Performing Arts
The effect of generational change on classical music concert attendance and orchestras' responses in the UK and US
While there are conflicting and often inconclusive data on attendance at classical music concerts, the data that do exist both in the UK and US suggest that, at best, attendance is holding even with population growth. This chapter contends that changes in attendance are not based on changes in practical considerations or the decline in arts education, but rather on changes in taste and socio‐demographics. An introduction on the audience for class…
Pricing as the Key to Attracting Students to the Performing Arts
The effect of generational change on classical music concert attendance and orchestras' responses in the UK and US
While there are conflicting and often inconclusive data on attendance at classical music concerts, the data that do exist both in the UK and US suggest that, at best, attendance is holding even with population growth. This chapter contends that changes in attendance are not based on changes in practical considerations or the decline in arts education, but rather on changes in taste and socio‐demographics. An introduction on the audience for class…
Ethnic preference for the arts
This paper addresses the issue of the level of ethnic group attendance at the arts, with a special emphasis on African American attendance at classical music concerts. Current attendance data will be examined to determine if there is a difference in attendance rates when the traditional determiners for attendance — education and income — are similar. The paper proposes that the lower rates of attendance for ethnic groups may not be the result of …
Tourism Marketing for Cities and Towns
Tourism Marketing for Cities and Towns
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets
Marketing for Cultural Organizations
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an …
Entrepreneurship for the Creative and Cultural Industries
Marketing Strategy for the Creative and Cultural Industries
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative busin…
Entrepreneurship for the Creative and Cultural Industries
Event Management for the Tourism and Hospitality Industries
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustain…
Entrepreneurship in the Arts
The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn. Providing an understanding of the fundamental skills of entrepre…
Business (10 works) · Cultural Industries and Urban Development (8 works) · Marketing (6 works) · Political science (5 works) · Psychology (5 works) · Sociology (5 works) · Advertising (4 works) · Art, marketing (4 works) · Geography (4 works) · Economics (3 works)