Tourism Marketing for Cities and Towns
Using Branding and Events to Attract Tourism
Bibliographic Data
| ID | 19896513 |
|---|---|
| Authors | Bonita M Kolb (corresponding author), Bonita Kolb |
| Year | 2006 |
| Publication date | 2006-08-14 |
| Open Access | No |
| Type | BOOK |
| Venue | Tourism Marketing for Cities and Towns (SOURCE_BOOK) |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.4324/9780080460758 |
| OpenAlex | W2943219464 |
| ISBN | 9780080460758 |
| Open Library | OL34582724M |
| Language | EN |
| Citations received | 16 |
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets
Advertising · Archaeology · Business · Geography · Regional science · Tourism · Cruise Tourism Development and Management · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Marketing
Structuration and branding of a religious tourism product
Understanding the tourist experience of cities
Territorial brands for tourism development
Naming, Identity, and Tourism
Ultra Trail Organizasyon Paydaşları ve Türkiye’de Sürdürülebilir Turizme Yönelik SWOT Analizi
Valuation of Heritage Tourism Sites in West Bengal (India)
Jordanian Culture and Traditions as a Driving Force for Attracting Dutch Tourists
Comunicación y publicidad del turismo sostenible en la construcción de la marca ciudad. El caso de la certificación internacional ‘Biosphere Tourism’ en España
Balancing urban revitalization, tourism, and development issues in times of crisis
The Fairest Cape of Them All? Cape Town in Cinematic Imagination
Is the World Heritage label used as a promotional argument for sustainable tourism
Needs Assessment for Food and Food Services and Behavioral Intention of Chinese Group Tourists Who Visited Taiwan
Creating a City of the Tourist Imagination
Urban Festivals
Place reputation
Contributions to sustainable tourism in small islands
| Citations per year | 0.89 |
|---|---|
| Citation span | 2008 - 2023 (16) |
| Highly cited | No |