Bonita Kolb
Biographic Data
| ID | 9183896 |
|---|---|
| NAME | Bonita Kolb |
| GIVEN NAMES | Bonita |
| FAMILY NAME | Kolb |
| SIGNATURE | KOLB B |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Entrepreneurship for the Creative and Cultural Industries
Marketing Research for the Tourism, Hospitality and Events Industries
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pric…
Tourism Marketing for Cities and Towns
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets
No prominent works on this page.
Tourism Marketing for Cities and Towns
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets
Marketing Research for the Tourism, Hospitality and Events Industries
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pric…
Entrepreneurship for the Creative and Cultural Industries
Business (3 works) · Geography (3 works) · Advertising (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Tourism (2 works) · Archaeology (1 work) · Art (1 work) · Art, marketing (1 work) · Artists (1 work)