Diya Guha Roy
Biographic Data
| ID | 6618462 |
|---|---|
| NAME | Diya Guha Roy |
| GIVEN NAMES | Diya Guha |
| FAMILY NAME | Roy |
| SIGNATURE | ROY D G |
| AFFILIATIONS | Indian Institute of Technology Kharagpur |
| ORCID | 0000-0002-5051-999X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Digital privacy concerns in India for medical tourism
Investments in Indian Medical Tourism (MT) have been growing at a greater rate than the global standards. However, unfortunately, Indian legislations have not managed to keep pace with this phenomenal growth, and have thereby been lacking in forming specific amendments, coupled with both preventive and compensative decrees. Moreover, safety and security have emerged as an aggregated inter‐web of complex multi‐dimensional components, encompassing …
Qualitative Explorations into Customer Based Brand Equity (CBBE) for Medical Tourism in India
The focus of our research is Customer Based Brand Equity (CBBE) in Indian medical tourism which has gained wider attention world-wide. To be able to operationalize CBBE (brand equity) for medical tourism scale development, we generated items for such a scale through content analysis. The research questions for this study were (a) What are the dimensions for a brand equity scale for medical tourism considering social, economic, and market influenc…
No prominent works on this page.
Qualitative Explorations into Customer Based Brand Equity (CBBE) for Medical Tourism in India
The focus of our research is Customer Based Brand Equity (CBBE) in Indian medical tourism which has gained wider attention world-wide. To be able to operationalize CBBE (brand equity) for medical tourism scale development, we generated items for such a scale through content analysis. The research questions for this study were (a) What are the dimensions for a brand equity scale for medical tourism considering social, economic, and market influenc…
Digital privacy concerns in India for medical tourism
Investments in Indian Medical Tourism (MT) have been growing at a greater rate than the global standards. However, unfortunately, Indian legislations have not managed to keep pace with this phenomenal growth, and have thereby been lacking in forming specific amendments, coupled with both preventive and compensative decrees. Moreover, safety and security have emerged as an aggregated inter‐web of complex multi‐dimensional components, encompassing …
Business (2 works) · Global Healthcare and Medical Tourism (2 works) · Marketing (2 works) · Medical tourism (2 works) · Political science (2 works) · Public relations (2 works) · Tourism (2 works) · Body Image and Dysmorphia Studies (1 work) · Brand equity (1 work) · Consumerism (1 work)