Sujoy Bhattacharya
Biographic Data
| ID | 6618463 |
|---|---|
| NAME | Sujoy Bhattacharya |
| GIVEN NAMES | Sujoy |
| FAMILY NAME | Bhattacharya |
| SIGNATURE | BHATTACHARYA S |
| AFFILIATIONS | Indian Institute of Technology Kharagpur |
| ORCID | 0000-0002-6122-218X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Visualizing ESG Signaling Through User‐Generated Content
Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector, remains underexplored. To address this gap, we adopt a dual‐phased approach; first, we propose a multimodal fr…
Qualitative Explorations into Customer Based Brand Equity (CBBE) for Medical Tourism in India
The focus of our research is Customer Based Brand Equity (CBBE) in Indian medical tourism which has gained wider attention world-wide. To be able to operationalize CBBE (brand equity) for medical tourism scale development, we generated items for such a scale through content analysis. The research questions for this study were (a) What are the dimensions for a brand equity scale for medical tourism considering social, economic, and market influenc…
Customer Satisfaction in Indian Retail Banking
Customer satisfaction is imperative for the long - term success of any organization. More the competition, higher is the necessity to keep the customers satisfied. After liberalization in 1990 and economic reforms and the entry of new service providers in the Indian market, Indian banks – both public sector and private sector are facing enormous competition. In this competitive atmosphere, it becomes essential to understand the factors which migh…
Customer Satisfaction in Indian Retail Banking
Customer satisfaction is imperative for the long - term success of any organization. More the competition, higher is the necessity to keep the customers satisfied. After liberalization in 1990 and economic reforms and the entry of new service providers in the Indian market, Indian banks – both public sector and private sector are facing enormous competition. In this competitive atmosphere, it becomes essential to understand the factors which migh…
Customer Satisfaction in Indian Retail Banking
Customer satisfaction is imperative for the long - term success of any organization. More the competition, higher is the necessity to keep the customers satisfied. After liberalization in 1990 and economic reforms and the entry of new service providers in the Indian market, Indian banks – both public sector and private sector are facing enormous competition. In this competitive atmosphere, it becomes essential to understand the factors which migh…
Qualitative Explorations into Customer Based Brand Equity (CBBE) for Medical Tourism in India
The focus of our research is Customer Based Brand Equity (CBBE) in Indian medical tourism which has gained wider attention world-wide. To be able to operationalize CBBE (brand equity) for medical tourism scale development, we generated items for such a scale through content analysis. The research questions for this study were (a) What are the dimensions for a brand equity scale for medical tourism considering social, economic, and market influenc…
Visualizing ESG Signaling Through User‐Generated Content
Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector, remains underexplored. To address this gap, we adopt a dual‐phased approach; first, we propose a multimodal fr…
Business (2 works) · Focus group (2 works) · Marketing (2 works) · Tourism (2 works) · Axial coding (1 work) · Brand equity (1 work) · Consumer Retail Behavior Studies (1 work) · Context (archaeology (1 work) · Customer advocacy (1 work) · Customer base (1 work)