Huynh Van Nguyen
Biographic Data
| ID | 6627802 |
|---|---|
| NAME | Huynh Van Nguyen |
| GIVEN NAMES | Huynh |
| FAMILY NAME | Van Nguyen |
| SIGNATURE | VAN NGUYEN H |
| AFFILIATIONS | Chang Gung University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 7 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
How do social networks foster online gamer loyalty? Perspective of weak/strong tie theory
How do avatar characteristics affect avatar friendliness and online gamer loyalty? Perspective of the theory of embodied cognition
Purpose As technology-created gamers’ representations, avatars are influential in communication among online gamers. However, there is scant research on how avatars’ characteristics impact gamers’ friendly behaviour via avatars, i.e., avatar friendliness, and how avatar friendliness is related to online gamer loyalty. The purpose of this paper is to develop a research model grounded in the theory of embodied cognition to examine the impacts of pe…
How do avatar characteristics affect avatar friendliness and online gamer loyalty? Perspective of the theory of embodied cognition
Purpose As technology-created gamers’ representations, avatars are influential in communication among online gamers. However, there is scant research on how avatars’ characteristics impact gamers’ friendly behaviour via avatars, i.e., avatar friendliness, and how avatar friendliness is related to online gamer loyalty. The purpose of this paper is to develop a research model grounded in the theory of embodied cognition to examine the impacts of pe…
How do avatar characteristics affect avatar friendliness and online gamer loyalty? Perspective of the theory of embodied cognition
Purpose As technology-created gamers’ representations, avatars are influential in communication among online gamers. However, there is scant research on how avatars’ characteristics impact gamers’ friendly behaviour via avatars, i.e., avatar friendliness, and how avatar friendliness is related to online gamer loyalty. The purpose of this paper is to develop a research model grounded in the theory of embodied cognition to examine the impacts of pe…
How do social networks foster online gamer loyalty? Perspective of weak/strong tie theory
Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Loyalty (2 works) · Psychology (2 works) · Social Psychology (2 works) · Structural equation modeling (2 works) · Advertising (1 work) · Agreeableness (1 work) · Attractiveness (1 work) · Avatar (1 work)