Ming‐Chuan Pan
Biographic Data
| ID | 6628059 |
|---|---|
| NAME | Ming‐Chuan Pan |
| GIVEN NAMES | Ming‐Chuan |
| FAMILY NAME | Pan |
| SIGNATURE | PAN M C |
| AFFILIATIONS | Tatung University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 9 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 1 |
Measuring the effect of Chinese brand name syllable processing on consumer purchases
Purpose – The purpose of this paper is to examine consumer reactions to product categories, online seller reputation, and brand name syllables. Design/methodology/approach – This paper uses four experimental designs to explore the seller reputation, product category, and brand name syllable effects in internet shopping. The authors chose sellers of (low/high) repute from Yahoo Mall. ANOVA is used to evaluate the results. Findings – Seller reputat…
Antecedent of purchase intention
Purpose This paper aims to examine the antecedent of purchase intention: online seller reputation, product category and surcharge. Design/methodology/approach This paper uses five experimental designs to explore the seller reputation, product category and surcharge effects in Internet shopping. The authors chose one seller of low reputation and one seller of high reputation from Yahoo Mall. ANOVA are used to evaluate the results. Findings Sellers…
Antecedent of purchase intention
Purpose This paper aims to examine the antecedent of purchase intention: online seller reputation, product category and surcharge. Design/methodology/approach This paper uses five experimental designs to explore the seller reputation, product category and surcharge effects in Internet shopping. The authors chose one seller of low reputation and one seller of high reputation from Yahoo Mall. ANOVA are used to evaluate the results. Findings Sellers…
Measuring the effect of Chinese brand name syllable processing on consumer purchases
Purpose – The purpose of this paper is to examine consumer reactions to product categories, online seller reputation, and brand name syllables. Design/methodology/approach – This paper uses four experimental designs to explore the seller reputation, product category, and brand name syllable effects in internet shopping. The authors chose sellers of (low/high) repute from Yahoo Mall. ANOVA is used to evaluate the results. Findings – Seller reputat…
Antecedent of purchase intention
Purpose This paper aims to examine the antecedent of purchase intention: online seller reputation, product category and surcharge. Design/methodology/approach This paper uses five experimental designs to explore the seller reputation, product category and surcharge effects in Internet shopping. The authors chose one seller of low reputation and one seller of high reputation from Yahoo Mall. ANOVA are used to evaluate the results. Findings Sellers…
Measuring the effect of Chinese brand name syllable processing on consumer purchases
Purpose – The purpose of this paper is to examine consumer reactions to product categories, online seller reputation, and brand name syllables. Design/methodology/approach – This paper uses four experimental designs to explore the seller reputation, product category, and brand name syllable effects in internet shopping. The authors chose sellers of (low/high) repute from Yahoo Mall. ANOVA is used to evaluate the results. Findings – Seller reputat…
Advertising (2 works) · Business (2 works) · Digital Marketing and Social Media (2 works) · Economics (2 works) · Marketing (2 works) · Microeconomics (2 works) · Product (mathematics (2 works) · Profit (economics (2 works) · Psychology (2 works) · Purchasing (2 works)