Jing Yi Lim
Biographic Data
| ID | 6628666 |
|---|---|
| NAME | Jing Yi Lim |
| GIVEN NAMES | Jing Yi |
| FAMILY NAME | Lim |
| SIGNATURE | LIM J Y |
| AFFILIATIONS | Universiti Sains Malaysia |
| ORCID | 0000-0002-0018-575X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Information adoption of brand messages among Generation Z in trending topics
Purpose This study investigated how Generation Z adopted brand messages through trending topics and analysed the central and peripheral routes of information adoption. It explored the roles of informational and emotional supports in influencing information adoption through perceived information usefulness and considered the adoption of brand messages within trending topic discussions. Design/methodology/approach Drawing on the extension informati…
Strategies applied by different arts and cultural organizations for their audience development
A set of mutations in social, educational, and political roles as well as in the economic contexts of the " arts and cultural organizations " over the past decades have highlighted their need to work on their relationship with audiences. The aim of this paper is to investigate the current debated available in the literature on the " audience development " in four types of " arts and cultural organizations ", namely, museums, theatres, libraries a…
No prominent works on this page.
Strategies applied by different arts and cultural organizations for their audience development
A set of mutations in social, educational, and political roles as well as in the economic contexts of the " arts and cultural organizations " over the past decades have highlighted their need to work on their relationship with audiences. The aim of this paper is to investigate the current debated available in the literature on the " audience development " in four types of " arts and cultural organizations ", namely, museums, theatres, libraries a…
Information adoption of brand messages among Generation Z in trending topics
Purpose This study investigated how Generation Z adopted brand messages through trending topics and analysed the central and peripheral routes of information adoption. It explored the roles of informational and emotional supports in influencing information adoption through perceived information usefulness and considered the adoption of brand messages within trending topic discussions. Design/methodology/approach Drawing on the extension informati…
Advertising (1 work) · Art (1 work) · Artistic and Creative Research (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Cultural Industries and Urban Development (1 work) · Digital Marketing and Social Media (1 work) · Engineering (1 work) · Engineering ethics (1 work)