Jia-Jen Ni
Biographic Data
| ID | 6628964 |
|---|---|
| NAME | Jia-Jen Ni |
| GIVEN NAMES | Jia-Jen |
| FAMILY NAME | Ni |
| SIGNATURE | NI J |
| AFFILIATIONS | Chihlee Institute of Technology |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Does workplace humour influence work engagement? The role of workplace fun
Workplace humour is particularly prevalent in the hotel industry. However, the effect of workplace humour on outcome variables remains unclear. To fill this research gap, this study investigated the association between workplace humour and work engagement and analyzed the mediating role of workplace fun. Accordingly, data from 305 full-time hotel employees showed that affiliative humour has a positive influence on workplace fun. Furthermore, aggr…
Synergy effect of nutritional labelling on purchase intention of sugar-sweetened beverages
Purpose The purpose of this study is to investigate how combined nutrition labelling influences consumer attitudes, subjective norms, perceived behavioural control and purchase intention for sugar-sweetened beverages (SSBs). Design/methodology/approach This study adopted a mixed method research, quasi-experimental design with 406 valid Taiwanese samples to evaluate the possible effects of combined nutrition labelling on SSB purchase intention; tw…
Relationship between e-servicescape and purchase intention among heavy and light internet users
Purpose Previous studies of e-servicescapes have considered general internet consumers as the main research subjects; however, some studies have argued that heavy users are the main sources of consumption. Understanding heavy user’s consumption traits is crucial for enhancing company profits; hence, the purpose of this paper is to compare the significant attributes of e-servicescapes and clarify their relationship with purchase intention by emplo…
No prominent works on this page.
Relationship between e-servicescape and purchase intention among heavy and light internet users
Purpose Previous studies of e-servicescapes have considered general internet consumers as the main research subjects; however, some studies have argued that heavy users are the main sources of consumption. Understanding heavy user’s consumption traits is crucial for enhancing company profits; hence, the purpose of this paper is to compare the significant attributes of e-servicescapes and clarify their relationship with purchase intention by emplo…
Synergy effect of nutritional labelling on purchase intention of sugar-sweetened beverages
Purpose The purpose of this study is to investigate how combined nutrition labelling influences consumer attitudes, subjective norms, perceived behavioural control and purchase intention for sugar-sweetened beverages (SSBs). Design/methodology/approach This study adopted a mixed method research, quasi-experimental design with 406 valid Taiwanese samples to evaluate the possible effects of combined nutrition labelling on SSB purchase intention; tw…
Does workplace humour influence work engagement? The role of workplace fun
Workplace humour is particularly prevalent in the hotel industry. However, the effect of workplace humour on outcome variables remains unclear. To fill this research gap, this study investigated the association between workplace humour and work engagement and analyzed the mediating role of workplace fun. Accordingly, data from 305 full-time hotel employees showed that affiliative humour has a positive influence on workplace fun. Furthermore, aggr…
Psychology (3 works) · Social Psychology (3 works) · Advertising (2 works) · Business (2 works) · Computer Science (2 works) · Marketing (2 works) · Originality (2 works) · Communication in Education and Healthcare (1 work) · Consumer Attitudes and Food Labeling (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work)