Sang Woo Lee
Biographic Data
| ID | 6629192 |
|---|---|
| NAME | Sang Woo Lee |
| GIVEN NAMES | Sang Woo |
| FAMILY NAME | Lee |
| SIGNATURE | LEE S W |
| AFFILIATIONS | Yonsei University |
| ORCID | 0000-0002-8670-4361 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
To Avoid or Not to Avoid: Understanding Korean Instagram Users' Responses to Personalized Advertising Through Privacy Calculus and Need for Cognition
This study explores the dual effects of perceived personalization on advertising value and privacy risk perceptions among Korean Instagram users. The results reveal that perceived personalization reduces advertising avoidance by enhancing informativeness, entertainment, and credibility, while simultaneously lowering concerns about data collection and misuse. The strength of these indirect effects varies depending on users’ Need for Cognition (NFC…
Differences in the Determinants of Life Satisfaction Among Elderly Single‐Person Households by Community Type
Amid rapid population aging and shifts in family structures, improving the quality of life (QOL) for elderly individuals living alone has become an urgent challenge. This study analyzed factors influencing life satisfaction among rural‐ and urban‐type elderly one‐person households using data from the 2023 Korean Elderly Survey. Applying a Bayesian LASSO regression model, 18 significant variables were identified for urban elderly and 13 for rural …
Antidote for the personalization-privacy paradox: Does algorithm transparency trigger higher ad click-through intention than algorithm literacy
Purpose This study investigates whether the personalization–privacy paradox can be resolved under conditions not previously explored: algorithm transparency (AGT) and algorithm literacy (AGL). Design/methodology/approach An online experiment was conducted, and a moderated-moderated mediation model was assessed. Findings AGL reduced privacy concerns for highly personalized advertising, with literate consumers perceiving lower risks and showing hig…
Multihoming strategies in e-commerce: An exploratory study of seller characteristics, marketing resources, and business performance
Unsubscribing From Over-the-Top: How Subscription Fatigue and Mental Coupling Affect Multi-Homing Users
Subscribing to multiple over-the-top (OTT) services, known as multi-homing, has become widespread as users seek to satisfy diverse media preferences in OTT consumption. However, platforms face a significant challenge in managing subscription fatigue, which often prompts users to discontinue their services. Based on the stimulus–organism–response model and mental accounting theory, this paper develops a conceptual framework that examines the roles…
Content Strategies to Improve the Performance of Audio Streaming Services: Focusing on Content Genre and Update Features
The AuSS market witnessed substantial growth in 2022, with a strong estimated annual expansion from 2023 to 2030. Prominent companies like Amazon, Spotify, and YouTube are intensifying their competition by acquiring smaller firms in the audio content industry. To navigate this intense AuSS market competition, this study aims to categorize AuSS content genres and investigates the impact of content genre and update features on content performance (…
A Study on the Diversity and Political Bias of Personalized News: The Case of Korea’s Internet News Portals
As the use of digital news services increases, service providers recommend news articles based on readers’ interests and preferences. In this study, we analyzed the differences in news diversity, the number of political news articles, and the political bias of personalized news compared to non-personalized news, focusing on Naver News and Kakao News, Korea’s representative news aggregators. Additionally, we investigated whether readers’ political…
How does OTT social viewing relieve pandemic-related depressive symptoms? Investigating the moderated mediation model of social connectedness and network types
After the outbreak of COVID-19, people have lacked offline social opportunities and had to focus their energy on online social activities. While some researchers have proposed that both anxiety and depression have increased significantly during the COVID-19 pandemic, previous studies have provided evidence that people have mitigated negative emotions during the health crisis by using online services. In this manner, the pandemic-induced increase …
SVOD Multi-Homing Users in Six Countries: Analyzing Legacy Media Usage, Demographics, Lifestyle, Expectations, and Usage Habits
Subscription to multiple subscription video-on-demand (SVOD) services, known as multi-homing, is increasingly prevalent. This research explores the relationship between multi-homing and traditional media consumption and identifies the key factors that predict multi-homing tendencies among SVOD users. We analyzed data from 2019 to 2021 across the U.S., Canada, China, Japan, Germany, and France to investigate the impact of SVOD usage on legacy medi…
Perceived authenticity and corporate legitimacy of Internet portal CSR activities: Focused on Korean Naver user
As the global market for Internet portal services expands, there is a growing interest in identifying corporate social responsibility considering the social influence and business characteristics of Internet portal operators. This study explores the diverse dimensions of CSR of IPOs, examines how CSR efforts affect CSR authenticity in each dimension, and investigates whether CSR authenticity mediates the effects of CSR efforts on corporate legiti…
The effects of internet proliferation on search engine and over-the-top service markets
Who uses paid over-the-top services and why? Cross-national comparisons of consumer demographics and values
News and user characteristics used by personalized algorithms: The case of Korea's news aggregators, Naver News and Kakao News
A study of repetitive news display and news consumption in Korea
Growth Responses and Regrowth to Low Temperature of Nine Native Moss Species
Moss is used as an important material in indoor landscaping as well as outdoor landscaping. Moss is vivid green during growth and excellent in ornamental value. But when temperature drops, moss stops growth, turns brown or loses its ornamental value. In the present experiment, for the purpose of classifying native mosses according to the growth response to low temperature, the temperature of the plant growth chamber was set to 15/5 (16h/8h, day/n…
Anemone rivularis inhibits pyruvate dehydrogenase kinase activity and tumor growth
SVOD Multi-Homing Users in Six Countries: Analyzing Legacy Media Usage, Demographics, Lifestyle, Expectations, and Usage Habits
Subscription to multiple subscription video-on-demand (SVOD) services, known as multi-homing, is increasingly prevalent. This research explores the relationship between multi-homing and traditional media consumption and identifies the key factors that predict multi-homing tendencies among SVOD users. We analyzed data from 2019 to 2021 across the U.S., Canada, China, Japan, Germany, and France to investigate the impact of SVOD usage on legacy medi…
Anemone rivularis inhibits pyruvate dehydrogenase kinase activity and tumor growth
Growth Responses and Regrowth to Low Temperature of Nine Native Moss Species
Moss is used as an important material in indoor landscaping as well as outdoor landscaping. Moss is vivid green during growth and excellent in ornamental value. But when temperature drops, moss stops growth, turns brown or loses its ornamental value. In the present experiment, for the purpose of classifying native mosses according to the growth response to low temperature, the temperature of the plant growth chamber was set to 15/5 (16h/8h, day/n…
A study of repetitive news display and news consumption in Korea
The effects of internet proliferation on search engine and over-the-top service markets
Who uses paid over-the-top services and why? Cross-national comparisons of consumer demographics and values
News and user characteristics used by personalized algorithms: The case of Korea's news aggregators, Naver News and Kakao News
Perceived authenticity and corporate legitimacy of Internet portal CSR activities: Focused on Korean Naver user
As the global market for Internet portal services expands, there is a growing interest in identifying corporate social responsibility considering the social influence and business characteristics of Internet portal operators. This study explores the diverse dimensions of CSR of IPOs, examines how CSR efforts affect CSR authenticity in each dimension, and investigates whether CSR authenticity mediates the effects of CSR efforts on corporate legiti…
How does OTT social viewing relieve pandemic-related depressive symptoms? Investigating the moderated mediation model of social connectedness and network types
After the outbreak of COVID-19, people have lacked offline social opportunities and had to focus their energy on online social activities. While some researchers have proposed that both anxiety and depression have increased significantly during the COVID-19 pandemic, previous studies have provided evidence that people have mitigated negative emotions during the health crisis by using online services. In this manner, the pandemic-induced increase …
SVOD Multi-Homing Users in Six Countries: Analyzing Legacy Media Usage, Demographics, Lifestyle, Expectations, and Usage Habits
Subscription to multiple subscription video-on-demand (SVOD) services, known as multi-homing, is increasingly prevalent. This research explores the relationship between multi-homing and traditional media consumption and identifies the key factors that predict multi-homing tendencies among SVOD users. We analyzed data from 2019 to 2021 across the U.S., Canada, China, Japan, Germany, and France to investigate the impact of SVOD usage on legacy medi…
Unsubscribing From Over-the-Top: How Subscription Fatigue and Mental Coupling Affect Multi-Homing Users
Subscribing to multiple over-the-top (OTT) services, known as multi-homing, has become widespread as users seek to satisfy diverse media preferences in OTT consumption. However, platforms face a significant challenge in managing subscription fatigue, which often prompts users to discontinue their services. Based on the stimulus–organism–response model and mental accounting theory, this paper develops a conceptual framework that examines the roles…
Content Strategies to Improve the Performance of Audio Streaming Services: Focusing on Content Genre and Update Features
The AuSS market witnessed substantial growth in 2022, with a strong estimated annual expansion from 2023 to 2030. Prominent companies like Amazon, Spotify, and YouTube are intensifying their competition by acquiring smaller firms in the audio content industry. To navigate this intense AuSS market competition, this study aims to categorize AuSS content genres and investigates the impact of content genre and update features on content performance (…
A Study on the Diversity and Political Bias of Personalized News: The Case of Korea’s Internet News Portals
As the use of digital news services increases, service providers recommend news articles based on readers’ interests and preferences. In this study, we analyzed the differences in news diversity, the number of political news articles, and the political bias of personalized news compared to non-personalized news, focusing on Naver News and Kakao News, Korea’s representative news aggregators. Additionally, we investigated whether readers’ political…
To Avoid or Not to Avoid: Understanding Korean Instagram Users' Responses to Personalized Advertising Through Privacy Calculus and Need for Cognition
This study explores the dual effects of perceived personalization on advertising value and privacy risk perceptions among Korean Instagram users. The results reveal that perceived personalization reduces advertising avoidance by enhancing informativeness, entertainment, and credibility, while simultaneously lowering concerns about data collection and misuse. The strength of these indirect effects varies depending on users’ Need for Cognition (NFC…
Differences in the Determinants of Life Satisfaction Among Elderly Single‐Person Households by Community Type
Amid rapid population aging and shifts in family structures, improving the quality of life (QOL) for elderly individuals living alone has become an urgent challenge. This study analyzed factors influencing life satisfaction among rural‐ and urban‐type elderly one‐person households using data from the 2023 Korean Elderly Survey. Applying a Bayesian LASSO regression model, 18 significant variables were identified for urban elderly and 13 for rural …
Antidote for the personalization-privacy paradox: Does algorithm transparency trigger higher ad click-through intention than algorithm literacy
Purpose This study investigates whether the personalization–privacy paradox can be resolved under conditions not previously explored: algorithm transparency (AGT) and algorithm literacy (AGL). Design/methodology/approach An online experiment was conducted, and a moderated-moderated mediation model was assessed. Findings AGL reduced privacy concerns for highly personalized advertising, with literate consumers perceiving lower risks and showing hig…
Multihoming strategies in e-commerce: An exploratory study of seller characteristics, marketing resources, and business performance
Computer Science (7 works) · Technology Adoption and User Behaviour (7 works) · Business (6 works) · Digital Marketing and Social Media (6 works) · Advertising (5 works) · Marketing (4 works) · Psychology (4 works) · Social Media and Politics (4 works) · Cognition (3 works) · Digital Platforms and Economics (3 works)